Insurance brokers in Ghent that AI assistants recommend
We asked ChatGPT, Claude and Gemini the four questions a buyer asks when looking for insurance brokers in Ghent, three times each, in Dutch, and counted who they named. These are the businesses named in two or more of the 36 answers.
Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.
- Answers
- 36
- Businesses named
- 34
- Named only once
- 13
- Named by 2+ assistants
- 7 of 21
- Named again on a rerun
- 42%
Edition September 2026. Download the data
Asked for insurance brokers in Ghent, ChatGPT, Claude and Gemini most often named Vanbreda Risk & Benefits (64% of answers), Van Dessel Insurance Brokers (33%) and Verzekeringen De Witte (33%). Across 36 answers they named 34 different businesses, 13 of them only once. Each of four buyer questions was asked three times, in Dutch, in September 2026.
The ranking
The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.
| # | Business | AI Recommendation Rate | ChatGPT | Claude | Gemini | Questions | Avg. position |
|---|---|---|---|---|---|---|---|
| 1 | Vanbreda Risk & BenefitsIs this your business? | 95%: 48 to 78% | 67% | 67% | 58% | 4 of 4 | 2.1 |
| 2 | Van Dessel Insurance BrokersIs this your business? | 95%: 20 to 50% | 0% | 0% | 100% | 4 of 4 | 1 |
| 3 | Verzekeringen De WitteAlso written Verzekeringskantoor De WitteIs this your business? | 95%: 20 to 50% | 0% | 0% | 100% | 4 of 4 | 2.8 |
| 4 | ConcordiaIs this your business? | 95%: 14 to 41% | 75% | 0% | 0% | 4 of 4 | 1.7 |
| 5 | Callant VerzekeringenAlso written Verzekeringskantoor Callant, Callant Verzekeringen & Financieel AdviesIs this your business? | 95%: 10 to 35% | 17% | 42% | 0% | 4 of 4 | 2.6 |
| 6 | CuraliaIs this your business? | 95%: 8 to 32% | 0% | 0% | 50% | 3 of 4 | 2 |
| 7 | Baloise InsuranceAlso written Baloise Insurance - kantoor Gent, Baloise Insurance agentschap Gent, Baloise Insurance kantoor Gent, Baloise-kantoor Gent, Baloise-makelaar in GentIs this your business? | 95%: 8 to 32% | 0% | 42% | 8% | 3 of 4 | 4.5 |
| 8 | Hillewaere VerzekeringenAlso written Hillewaere Verzekeringen GentIs this your business? | 95%: 4 to 25% | 33% | 0% | 0% | 3 of 4 | 1.3 |
| 9 | Group CasierAlso written Group Casier InsuranceIs this your business? | 95%: 4 to 25% | 0% | 33% | 0% | 2 of 4 | 3.3 |
| 10 | AXAAlso written AXA agentschap Gent, AXA kantoor Gent, AXA-kantoor Gent, AXA-makelaar GentIs this your business? | 95%: 4 to 25% | 0% | 33% | 0% | 3 of 4 | 4 |
| 11 | Verzekeringen VercruysseAlso written Assurances Vercruysse, Kantoor VercruysseIs this your business? | 95%: 3 to 22% | 0% | 0% | 25% | 2 of 4 | 3.7 |
| 12 | KBC VerzekeringenAlso written KBC Verzekeringen GentIs this your business? | 95%: 3 to 22% | 0% | 8% | 17% | 1 of 4 | 4.3 |
| 13 | ADDAlso written ADD GentIs this your business? | 95%: 2 to 18% | 17% | 0% | 0% | 2 of 4 | 1 |
| 14 | Aon BelgiumIs this your business? | 95%: 2 to 18% | 8% | 8% | 0% | 1 of 4 | 2.5 |
| 15 | Cordeel VerzekeringenIs this your business? | 95%: 2 to 18% | 0% | 0% | 17% | 2 of 4 | 2.5 |
| 16 | Verzekeringskantoor De VliegerIs this your business? | 95%: 2 to 18% | 0% | 17% | 0% | 2 of 4 | 2.5 |
| 17 | Belfius VerzekeringenAlso written Belfius Verzekeringen kantoor GentIs this your business? | 95%: 2 to 18% | 0% | 8% | 8% | 2 of 4 | 3 |
| 18 | DVV Verzekeringen GentIs this your business? | 95%: 2 to 18% | 8% | 8% | 0% | 2 of 4 | 3.5 |
| 19 | Willemot VerzekeringenAlso written Willemot VerzekeringsmakelaarsIs this your business? | 95%: 2 to 18% | 0% | 17% | 0% | 1 of 4 | 3.5 |
| 20 | Assurances Van der HaegenIs this your business? | 95%: 2 to 18% | 0% | 0% | 17% | 2 of 4 | 4 |
| 21 | Verzekeringen De VreeseIs this your business? | 95%: 2 to 18% | 0% | 0% | 17% | 2 of 4 | 4 |
Each assistant column is the share of that assistant's own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 13 more names came up in a single answer and are counted above but not listed.
Is this your business?
See what the assistants say about your business today. The free checker asks ChatGPT, Claude, Gemini and Grok two of the Index questions for this category, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up.
What each assistant said
The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.
| # | ChatGPT | Claude | Gemini |
|---|---|---|---|
| 1 | Concordia75% | Vanbreda Risk & Benefits67% | Van Dessel Insurance Brokers100% |
| 2 | Vanbreda Risk & Benefits67% | Callant Verzekeringen42% | Verzekeringen De Witte100% |
| 3 | Hillewaere Verzekeringen33% | Baloise Insurance42% | Vanbreda Risk & Benefits58% |
| 4 | Callant Verzekeringen17% | Group Casier33% | Curalia50% |
| 5 | ADD17% | AXA33% | Verzekeringen Vercruysse25% |
Claude named no business in 4 of its 12 answers.
Named here? Put it on your site
Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.
<a href="https://aigrow.gg/index/insurance-brokers/ghent"><img src="https://aigrow.gg/badges/index/2026-09/insurance-brokers/ghent.svg" width="312" height="100" alt="Named by AI assistants: Insurance brokers in Ghent, AIGROW AI Visibility Index, September 2026"></a>The questions
Asked word for word, three times each, to every assistant, in Dutch. The English under each is our translation. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.
- 1Wie is de beste verzekeringsmakelaar in Gent?Who is the best insurance broker in Ghent?
- 2Ik heb een verzekering nodig voor mijn kleine onderneming in Gent. Welke verzekeringsmakelaar zou je aanraden?I need insurance for my small business in Ghent. Which broker would you recommend?
- 3Welk verzekeringskantoor in Gent kan goedkopere woning- en autoverzekeringen voor me vinden?Which insurance agency in Ghent can find me cheaper home and car insurance?
- 4Welke onafhankelijke verzekeringsmakelaar in Gent zou je aanraden voor een gezin?Which independent insurance broker in Ghent would you recommend to a family?
How to read this page
- What it measures
- Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
- Why the ranges matter
- 36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
- One business, several spellings
- Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
- A name is wrong
- If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.
Where the assistants look
The sites read most often, with web search on, before the assistants answer about this category in Belgium. From the AI Source Map: 5 answers.
- reddit.com
- Read in 80% of the answers
- trustlocal.be
- Read in 40% of the answers
- makelaarinverzekeringen.be
- Read in 40% of the answers
Is your business on this list?
The free scan asks the same assistants the questions your customers ask, scores whether they name you, and lists who they name instead.
Edition September 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0