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AI Visibility Index · September 2026

Payroll software in Mexico that AI assistants recommend

We asked ChatGPT, Claude and Gemini the four questions a buyer asks when looking for payroll software in Mexico, three times each, in Spanish, and counted who they named. These are the businesses named in two or more of the 36 answers.

Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.

Payroll software · Mexico
89%of answers named Runa
Answers
36
Businesses named
21
Named only once
9
Named by 2+ assistants
6 of 12
Named again on a rerun
80%

Edition September 2026. Download the data

Asked for payroll software in Mexico, ChatGPT, Claude and Gemini most often named Runa (89% of answers), CONTPAQi Nóminas (86%) and Aspel NOI (61%). Across 36 answers they named 21 different businesses, 9 of them only once. Each of four buyer questions was asked three times, in Spanish, in September 2026.

The ranking

Share is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.

Payroll software in Mexico named by AI assistants, September 2026
#BusinessShareChatGPTClaudeGeminiQuestionsAvg. position
1RunaAlso written Runa HRIs this your business? Add the badge89%95%: 75 to 96%100%100%67%4 of 41.7
2CONTPAQi NóminasAlso written Contpaqi Nóminas, ContPAQi NóminasIs this your business? Add the badge86%95%: 71 to 94%67%92%100%4 of 42.9
3Aspel NOIIs this your business? Add the badge61%95%: 45 to 75%25%83%75%4 of 44
4Buk56%95%: 40 to 71%50%17%100%4 of 43.4
5Nominax47%95%: 32 to 63%42%0%100%4 of 41.7
6Worky33%95%: 20 to 50%0%100%0%4 of 42
7FactorialAlso written Factorial HR17%95%: 8 to 32%25%0%25%1 of 43.2
8Rippling14%95%: 6 to 29%0%42%0%3 of 45.8
9Nimbox8%95%: 3 to 22%0%25%0%3 of 43
10NuboxAlso written Nubox Nómina6%95%: 2 to 18%0%17%0%2 of 43.5
11Nomilinea6%95%: 2 to 18%0%17%0%2 of 44
12Siigo Nube6%95%: 2 to 18%0%0%17%1 of 45

Each assistant column is the share of that assistant's own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 9 more names came up in a single answer and are counted above but not listed.

What each assistant said

The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.

#ChatGPTClaudeGemini
1Runa100%Runa100%CONTPAQi Nóminas100%
2CONTPAQi Nóminas67%Worky100%Buk100%
3Buk50%CONTPAQi Nóminas92%Nominax100%
4Nominax42%Aspel NOI83%Aspel NOI75%
5Aspel NOI25%Rippling42%Runa67%

Named here? Put it on your site

Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.

Named by AI assistants: Payroll software in Mexico, AIGROW AI Visibility Index, September 2026
<a href="https://aigrow.gg/index/payroll-software/mexico"><img src="https://aigrow.gg/badges/index/2026-09/payroll-software/mexico.svg" width="312" height="100" alt="Named by AI assistants: Payroll software in Mexico, AIGROW AI Visibility Index, September 2026"></a>

The questions

Asked word for word, three times each, to every assistant, in Spanish. The English under each is our translation. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.

  1. 1¿Cuál es el mejor software de nómina para una pequeña empresa en México?What is the best payroll software for a small business in Mexico?
  2. 2Voy a contratar a mis primeros empleados en México. ¿Qué software de nómina debería usar?I'm hiring my first employees in Mexico. Which payroll software should I use?
  3. 3¿Qué software de nómina y recursos humanos recomendarías para una empresa de 20 personas en México?Which payroll and HR software would you recommend to a company of 20 people in Mexico?
  4. 4¿Qué servicio de nómina es más fácil de usar para una pequeña empresa en México?Which payroll service is easiest for a small business in Mexico?

How to read this page

What it measures
Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
Why the ranges matter
36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
One business, several spellings
Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
A name is wrong
If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.

Is your business on this list?

The free scan asks the same assistants the questions your customers ask, scores whether they name you, and lists who they name instead.

Edition September 2026 · data under CC BY 4.0