Use questions from real enquiries, calls and appointments. Choose a question that matters before a purchase, then answer it on a page where a customer would expect to find it. Explain who the service is for, its limits, how it works and what the customer needs to do next.
Give a direct answer near the start. Add evidence you own, such as your actual process, qualifications or published terms. Label examples and keep them separate from customer results. Avoid making near-identical pages for places you do not serve. The question explorer supplies research prompts from the Index; they are not measured search volumes or a list of guaranteed traffic opportunities.
A real example from the Index
The October 2026 Paris hotel page asks about a weekend stay, boutique hotels and business travel. The same city needs different answers. A hotel can explain its actual facilities for a suitable visit without claiming to be the best for every traveller.
Hotels in ParisYour progress stays in this browser only. No account needed.
Put this lesson into practice
Find questions for your categorySources and method
The examples use the October 2026 Index edition. The linked page may show a newer edition later.