AI Visibility Index · November 2026

Help desk software AI assistants recommend

Who ChatGPT, Claude and Gemini name when a buyer asks them for help desk software, in 20 places. Each ranking comes from the same buyer questions, asked three times in the local language.

How the AIGROW Score is measured

By place

Grouped by country. The figure on the right is the share of answers that named the leader; open a place for the full ranking with its uncertainty.

Australia

AustraliaNamed most: Freshdesk, Zendesk and Help Scout.All categories in Australia97%10 listed of 11

Austria

AustriaNamed most: Freshworks, Zendesk and Zoho.All categories in Austria97%9 listed of 14

Belgium

BelgiumNamed most: Freshdesk, Zendesk and Zoho Desk.All categories in Belgium97%11 listed of 12

Brazil

BrazilNamed most: Zendesk, Movidesk and Freshdesk.All categories in Brazil94%12 listed of 13

Canada

CanadaNamed most: Zendesk, Help Scout and Freshdesk.All categories in Canada97%10 listed of 12

Denmark

DenmarkNamed most: Zendesk, Freshdesk and Help Scout.All categories in Denmark100%11 listed of 14

France

FranceNamed most: Zendesk, Freshdesk and Crisp.All categories in France97%9 listed of 11

Germany

GermanyNamed most: Zendesk, Freshworks and Help Scout.All categories in Germany100%9 listed of 16

Ireland

IrelandNamed most: Freshdesk, Zendesk and Help Scout.All categories in Ireland97%9 listed of 9

Italy

ItalyNamed most: Freshdesk, Zendesk and Help Scout.All categories in Italy100%9 listed of 11

Mexico

MexicoNamed most: Freshdesk, Zendesk and Zoho Desk.All categories in Mexico100%11 listed of 18

Netherlands

NetherlandsNamed most: Freshdesk, Trengo and Zendesk.All categories in Netherlands100%7 listed of 11

Norway

NorwayNamed most: Freshdesk, Zendesk and Intercom.All categories in Norway100%10 listed of 16

Poland

PolandNamed most: Freshdesk, Zendesk and LiveChat.All categories in Poland100%14 listed of 17

Portugal

PortugalNamed most: Freshdesk, Zendesk and Help Scout.All categories in Portugal100%9 listed of 14

Spain

SpainNamed most: Freshworks, Zendesk and Zoho.All categories in Spain97%11 listed of 13

Sweden

SwedenNamed most: Zendesk, Freshdesk and Zoho Desk.All categories in Sweden100%10 listed of 14

Switzerland

SwitzerlandNamed most: Zendesk, Freshdesk and Zoho Desk.All categories in Switzerland100%10 listed of 11

United Kingdom

United KingdomNamed most: Freshdesk, Help Scout and Zendesk.All categories in United Kingdom97%8 listed of 13

United States

United StatesNamed most: Freshdesk, Help Scout and Zendesk.All categories in United States100%12 listed of 13
AI Source Map

The sites the assistants read

Before they answer with web search on, the assistants read other sites. The AI Source Map lists the ones they read most for this category, across every country and in each one.

Not on this list? See what ChatGPT says about your business

Help desk software: see whether the assistants name you, or someone else.

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Edition November 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0