Insurance brokers in Manchester that AI assistants recommend

Name: AI assistant recommendations: Insurance brokers in Manchester, November 2026
Creator: AIGROW
License: https://creativecommons.org/licenses/by/4.0/

Towergate Insurance Brokers is named most, in 58% of 36 answers.

The ranking

AI Recommendation Rate

1Towergate Insurance Brokers58%
95%: 42 to 73%
ChatGPT
42%
Claude
67%
Gemini
67%
Questions
4 of 4
Avg. position
2.7
Named in answers to
- Who is the best insurance broker in Manchester?, from ChatGPT, Claude and Gemini
- I need insurance for my small business in Manchester. Which broker would you recommend?, from ChatGPT, Claude and Gemini
- Which insurance agency in Manchester can find me cheaper home and car insurance?, from Gemini
- Which independent insurance broker in Manchester would you recommend to a family?, from Claude and Gemini
Also written Towergate Insurance, Towergate Insurance Brokers Manchester, Towergate Insurance Manchester
Is this your business?
2A-Plan Insurance39%
95%: 25 to 55%
ChatGPT
33%
Claude
83%
Gemini
0%
Questions
4 of 4
Avg. position
3.4
Named in answers to
- Who is the best insurance broker in Manchester?, from ChatGPT and Claude
- I need insurance for my small business in Manchester. Which broker would you recommend?, from Claude
- Which insurance agency in Manchester can find me cheaper home and car insurance?, from Claude
- Which independent insurance broker in Manchester would you recommend to a family?, from ChatGPT and Claude
Also written A-Plan Insurance Manchester
Is this your business?
3Howden36%
95%: 23 to 52%
ChatGPT
92%
Claude
0%
Gemini
17%
Questions
4 of 4
Avg. position
1.9
Named in answers to
- Who is the best insurance broker in Manchester?, from ChatGPT
- I need insurance for my small business in Manchester. Which broker would you recommend?, from ChatGPT and Gemini
- Which insurance agency in Manchester can find me cheaper home and car insurance?, from ChatGPT
- Which independent insurance broker in Manchester would you recommend to a family?, from ChatGPT and Gemini
Also written Howden Insurance, Aston Lark, Howden Insurance Manchester, Howden Insurance Brokers
Is this your business?
4Swinton Insurance31%
95%: 18 to 47%
ChatGPT
25%
Claude
50%
Gemini
17%
Questions
3 of 4
Avg. position
3
Named in answers to
- Who is the best insurance broker in Manchester?, from Claude
- Which insurance agency in Manchester can find me cheaper home and car insurance?, from ChatGPT, Claude and Gemini
- Which independent insurance broker in Manchester would you recommend to a family?, from Claude
Is this your business?
5Marsh Commercial25%
95%: 14 to 41%
ChatGPT
8%
Claude
0%
Gemini
67%
Questions
3 of 4
Avg. position
2.1
Named in answers to
- Who is the best insurance broker in Manchester?, from ChatGPT and Gemini
- I need insurance for my small business in Manchester. Which broker would you recommend?, from Gemini
- Which insurance agency in Manchester can find me cheaper home and car insurance?, from Gemini
Is this your business?
6Gallagher25%
95%: 14 to 41%
ChatGPT
17%
Claude
25%
Gemini
33%
Questions
2 of 4
Avg. position
2.3
Named in answers to
- Who is the best insurance broker in Manchester?, from Gemini
- I need insurance for my small business in Manchester. Which broker would you recommend?, from ChatGPT, Claude and Gemini
Also written Gallagher Insurance, Gallagher Manchester
Is this your business?
7PIB Insurance Brokers22%
95%: 12 to 38%
ChatGPT
0%
Claude
67%
Gemini
0%
Questions
3 of 4
Avg. position
2.3
Named in answers to
- Who is the best insurance broker in Manchester?, from Claude
- I need insurance for my small business in Manchester. Which broker would you recommend?, from Claude
- Which independent insurance broker in Manchester would you recommend to a family?, from Claude
Is this your business?
8Coversure Insurance Services17%
95%: 8 to 32%
ChatGPT
50%
Claude
0%
Gemini
0%
Questions
3 of 4
Avg. position
1
Named in answers to
- Who is the best insurance broker in Manchester?, from ChatGPT
- I need insurance for my small business in Manchester. Which broker would you recommend?, from ChatGPT
- Which independent insurance broker in Manchester would you recommend to a family?, from ChatGPT
Also written Coversure Insurance Services Manchester
Is this your business?
9Bollington Insurance Brokers17%
95%: 8 to 32%
ChatGPT
0%
Claude
0%
Gemini
50%
Questions
3 of 4
Avg. position
1.5
Named in answers to
- Who is the best insurance broker in Manchester?, from Gemini
- I need insurance for my small business in Manchester. Which broker would you recommend?, from Gemini
- Which independent insurance broker in Manchester would you recommend to a family?, from Gemini
Also written Bollington Insurance
Is this your business?
10Simply Business14%
95%: 6 to 29%
ChatGPT
17%
Claude
25%
Gemini
0%
Questions
1 of 4
Avg. position
3.8
Named in answers to
- I need insurance for my small business in Manchester. Which broker would you recommend?, from ChatGPT and Claude
Is this your business?
11Macbeth Insurance Brokers14%
95%: 6 to 29%
ChatGPT
0%
Claude
42%
Gemini
0%
Questions
2 of 4
Avg. position
4.2
Named in answers to
- Who is the best insurance broker in Manchester?, from Claude
- I need insurance for my small business in Manchester. Which broker would you recommend?, from Claude
Is this your business?
12Compare the Market8%
95%: 3 to 22%
ChatGPT
0%
Claude
25%
Gemini
0%
Questions
1 of 4
Avg. position
1
Named in answers to
- Which insurance agency in Manchester can find me cheaper home and car insurance?, from Claude
Is this your business?
13MoneySuperMarket8%
95%: 3 to 22%
ChatGPT
0%
Claude
25%
Gemini
0%
Questions
1 of 4
Avg. position
2
Named in answers to
- Which insurance agency in Manchester can find me cheaper home and car insurance?, from Claude
Is this your business?
14H&H Insurance Brokers8%
95%: 3 to 22%
ChatGPT
0%
Claude
0%
Gemini
25%
Questions
1 of 4
Avg. position
2.3
Named in answers to
- Which independent insurance broker in Manchester would you recommend to a family?, from Gemini
Is this your business?
15Confused.com8%
95%: 3 to 22%
ChatGPT
0%
Claude
25%
Gemini
0%
Questions
1 of 4
Avg. position
3
Named in answers to
- Which insurance agency in Manchester can find me cheaper home and car insurance?, from Claude
Is this your business?
16GoCompare8%
95%: 3 to 22%
ChatGPT
0%
Claude
25%
Gemini
0%
Questions
1 of 4
Avg. position
4
Named in answers to
- Which insurance agency in Manchester can find me cheaper home and car insurance?, from Claude
Is this your business?

Open a row to see each assistant's share of its own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 14 more names came up in a single answer and are counted above but not listed.

Insurance brokers in Manchester: is this your field?

30different names in 36 answers, 14 of them only once. The assistants change their minds from one answer to the next.

Check whether AI names you

Is this your business?

Named on this list? Get the badge for your website and a free scan of who AI assistants recommend to your customers. Use the badge only for a business named here. It records this edition, without verifying ownership or promising future mentions.

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No business can pay to appear in the Index, rise in it or be removed from it. How the Index stays neutral

AI Visibility Index · November 2026

Asked about insurance brokers in Manchester, ChatGPT, Claude and Gemini named Towergate Insurance Brokers most often, in 58% of answers (its AI Recommendation Rate), then A-Plan Insurance (39%) and Howden (36%). Across 36 answers they named 30 different businesses, 14 of them only once. Each of four buyer questions was asked three times, in English, in November 2026.

The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.

Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.

58% of answers named Towergate Insurance Brokers

Answers: 36
Businesses named: 30
Named only once: 14
Named by 2+ assistants: 7 of 16
Named again on a rerun: 66%

Edition November 2026. Download the data

What each assistant said

The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.

#	ChatGPT	Claude	Gemini
1	Howden92%	A-Plan Insurance83%	Towergate Insurance Brokers67%
2	Coversure Insurance Services50%	Towergate Insurance Brokers67%	Marsh Commercial67%
3	Towergate Insurance Brokers42%	PIB Insurance Brokers67%	Bollington Insurance Brokers50%
4	A-Plan Insurance33%	Swinton Insurance50%	Gallagher33%
5	Swinton Insurance25%	Macbeth Insurance Brokers42%	H&H Insurance Brokers25%

Questions about insurance brokers in Manchester

How AI assistants recommend insurance brokers

ChatGPT, Claude and Gemini named Towergate Insurance Brokers most often, in 58% of 36 answers, then A-Plan Insurance (39%) and Howden (36%). The names come from what the assistants answered to four buyer questions in November 2026; we have not checked that any of them is good, open or real.

Not always. ChatGPT named Howden most often (92% of its answers), Claude A-Plan Insurance (83%) and Gemini Towergate Insurance Brokers (67%). 7 of the 16 listed businesses were named by two or more of them.

Each question was asked three times. Of the names an assistant gave for a question, 66% came back in two or more of those runs; the rest came up once. The 95% range beside each rate in the ranking shows how far it could move by chance.

Run the free checker: it asks ChatGPT, Claude, Gemini and Grok two of the Index questions for insurance brokers, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up. The page on how AI assistants recommend insurance brokers shows what an owner can work on. Nothing can guarantee that an assistant names you.

Named here? Put it on your site

Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.

Correct or remove a listing

<a href="https://aigrow.gg/index/insurance-brokers/manchester"><img src="https://aigrow.gg/badges/index/2026-11/insurance-brokers/manchester.svg" width="312" height="100" alt="Named by AI assistants: Insurance brokers in Manchester, AIGROW AI Visibility Index, November 2026"></a>

The questions

Asked word for word, three times each, to every assistant. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.

1Who is the best insurance broker in Manchester?
2I need insurance for my small business in Manchester. Which broker would you recommend?
3Which insurance agency in Manchester can find me cheaper home and car insurance?
4Which independent insurance broker in Manchester would you recommend to a family?

How to read this page

The full method

What it measures: Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
Why the ranges matter: 36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
One business, several spellings: Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
A name is wrong: If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.

Where the assistants look

The sites read most often, with web search on, before the assistants answer about this category in the United Kingdom. From the AI Source Map: 8 answers.

See every site for this category