AI Visibility Index · November 2026

Social media management tools AI assistants recommend

Who ChatGPT, Claude and Gemini name when a buyer asks them for social media management tools, in 20 places. Each ranking comes from the same buyer questions, asked three times in the local language.

How the AIGROW Score is measured

By place

Grouped by country. The figure on the right is the share of answers that named the leader; open a place for the full ranking with its uncertainty.

Australia

AustraliaNamed most: Buffer, Later and Metricool.All categories in Australia92%11 listed of 11

Austria

AustriaNamed most: Buffer, Metricool and Later.All categories in Austria97%10 listed of 14

Belgium

BelgiumNamed most: Buffer, Metricool and Hootsuite.All categories in Belgium92%10 listed of 10

Brazil

BrazilNamed most: mLabs, Buffer and Etus.All categories in Brazil89%12 listed of 15

Canada

CanadaNamed most: Buffer, Hootsuite and Later.All categories in Canada94%11 listed of 12

Denmark

DenmarkNamed most: Buffer, Meta Business Suite and Later.All categories in Denmark97%7 listed of 10

France

FranceNamed most: Buffer, Metricool and Swello.All categories in France81%9 listed of 11

Germany

GermanyNamed most: Buffer, Metricool and Hootsuite.All categories in Germany89%12 listed of 15

Ireland

IrelandNamed most: Buffer, Later and Metricool.All categories in Ireland92%10 listed of 11

Italy

ItalyNamed most: Buffer, Metricool and Hootsuite.All categories in Italy83%9 listed of 12

Mexico

MexicoNamed most: Metricool, Buffer and Hootsuite.All categories in Mexico94%8 listed of 9

Netherlands

NetherlandsNamed most: Buffer, Later and Metricool.All categories in Netherlands94%12 listed of 15

Norway

NorwayNamed most: Buffer, Meta and Later.All categories in Norway89%7 listed of 8

Poland

PolandNamed most: Buffer, NapoleonCat and Meta Business Suite.All categories in Poland94%12 listed of 18

Portugal

PortugalNamed most: Buffer, Metricool and Hootsuite.All categories in Portugal94%8 listed of 10

Spain

SpainNamed most: Metricool, Buffer and Hootsuite.All categories in Spain100%8 listed of 11

Sweden

SwedenNamed most: Buffer, Metricool and Later.All categories in Sweden94%6 listed of 8

Switzerland

SwitzerlandNamed most: Buffer, Hootsuite and Metricool.All categories in Switzerland92%9 listed of 11

United Kingdom

United KingdomNamed most: Buffer, Later and Hootsuite.All categories in United Kingdom94%10 listed of 12

United States

United StatesNamed most: Buffer, Later and Hootsuite.All categories in United States92%11 listed of 12
Every place at once

How AI assistants recommend social media management tools

How many businesses the assistants name, how often the names hold, which names recur from place to place, and what an owner can work on.

Not on this list? See what ChatGPT says about your business

Social media management tools: see whether the assistants name you, or someone else.

Free, no account, no card. About a minute.

Edition November 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0