AI Visibility Index · November 2026

AI chatbots AI assistants recommend

Who ChatGPT, Claude and Gemini name when a buyer asks them for AI chatbots, in 20 places. Each ranking comes from the same buyer questions, asked three times in the local language.

How the AIGROW Score is measured

By place

Grouped by country. The figure on the right is the share of answers that named the leader; open a place for the full ranking with its uncertainty.

Australia

AustraliaNamed most: Microsoft Copilot, ChatGPT and Claude.All categories in Australia100%5 listed of 5

Austria

AustriaNamed most: Microsoft Copilot, OpenAI ChatGPT and Anthropic Claude.All categories in Austria100%8 listed of 11

Belgium

BelgiumNamed most: Microsoft, OpenAI and Anthropic.All categories in Belgium100%7 listed of 10

Brazil

BrazilNamed most: OpenAI, Microsoft and Google.All categories in Brazil100%7 listed of 10

Canada

CanadaNamed most: Microsoft Copilot, ChatGPT and Google Gemini.All categories in Canada100%5 listed of 5

Denmark

DenmarkNamed most: Microsoft Copilot, ChatGPT and Google Gemini.All categories in Denmark67%9 listed of 10

France

FranceNamed most: Microsoft, OpenAI and Anthropic.All categories in France100%8 listed of 8

Germany

GermanyNamed most: Microsoft, OpenAI and Google.All categories in Germany100%9 listed of 11

Ireland

IrelandNamed most: Microsoft, OpenAI and Anthropic.All categories in Ireland100%5 listed of 5

Italy

ItalyNamed most: Microsoft, OpenAI and Google.All categories in Italy100%8 listed of 10

Mexico

MexicoNamed most: Microsoft Copilot, ChatGPT and Claude.All categories in Mexico61%9 listed of 15

Netherlands

NetherlandsNamed most: Microsoft Copilot, ChatGPT and Claude.All categories in Netherlands100%5 listed of 8

Norway

NorwayNamed most: Microsoft Copilot, ChatGPT and Google Gemini.All categories in Norway64%8 listed of 10

Poland

PolandNamed most: OpenAI, Microsoft and Google.All categories in Poland100%6 listed of 8

Portugal

PortugalNamed most: Microsoft, OpenAI and Anthropic.All categories in Portugal100%6 listed of 8

Spain

SpainNamed most: Microsoft, OpenAI and Anthropic.All categories in Spain100%8 listed of 11

Sweden

SwedenNamed most: Microsoft Copilot, OpenAI ChatGPT and Google Gemini.All categories in Sweden100%6 listed of 6

Switzerland

SwitzerlandNamed most: Microsoft, OpenAI and Anthropic.All categories in Switzerland100%7 listed of 12

United Kingdom

United KingdomNamed most: Microsoft Copilot, ChatGPT and Claude.All categories in United Kingdom83%9 listed of 9

United States

United StatesNamed most: Microsoft Copilot, ChatGPT and Claude.All categories in United States97%5 listed of 6
Every place at once

How AI assistants recommend AI chatbots

How many businesses the assistants name, how often the names hold, which names recur from place to place, and what an owner can work on.

Not on this list? See what ChatGPT says about your business

AI chatbots: see whether the assistants name you, or someone else.

Free, no account, no card. About a minute.

Edition November 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0