How AI assistants recommend AI chatbots
A small business that asks an AI assistant which AI chatbot to use gets a short list of products, and the list can differ from country to country. Here is what the assistants answered in every country the AIGROW Index asked, and what a product can work on.
- Countries asked
- 20
- Names in the rankings
- 24
- Products named per country
- 10
- Names repeated on a rerun
- 92%
- Answers that name the leader
- 100%
The first two rows are counts; the rows under them are medians over the ranked pages. Every question was asked without a location or a chat history.
Asked for an AI chatbot in 20 countries, ChatGPT, Claude and Gemini named about 10 products per country, and 21% of those names came up only once. Each assistant builds its list from what is published about a product. What a vendor controls is that public record: its features, its pricing and its reviews.
What a customer asked, and who came first
One place of the 20, as an example: United States. Every place was asked the same questions in its own language, and its page in the Index has the full ranking.
- What is the best AI chatbot for everyday work at a small business in the US?
- I run a small office in the US and want an AI assistant to summarize documents, answer questions and help plan my week. Which one would you recommend?
- Which AI assistant would you recommend for a ten-person company in the US?
- Which AI chatbot is safest to use with company data at a small business in the US?
- Microsoft Copilotnamed in 97% of the answers
- ChatGPTnamed in 94% of the answers
- Claudenamed in 92% of the answers
The names that recur
3 different businesses came first across 20 rankings, and 13 names were listed in three places or more. These are the most frequent.
- Notion AI18 places
- Anthropic14 places
- Google14 places
- Microsoft14 places
- OpenAI14 places
- Microsoft Copilot10 places
Counted by spelling: two businesses with the same name in different places count as one.
What an owner can work on
No one can promise a place in an assistant’s answer. What an owner controls is what is published about the business, and these are the parts the questions above point to.
Show the everyday jobs
One question wanted an assistant to summarize documents, answer questions and help plan a week. A page that shows these jobs with examples in plain words matches that buyer.
Answer the ten-person company
Another question was about a ten-person company. Say how plans work for a small team, who can see what, and how new people are added.
Say how you treat company data
One question asked which chatbot is safest to use with company data. State in public where data is stored, whether it is used to train models and how an admin controls access.
Every ranking for this trade
The AIGROW Index publishes the ranking of each place with every answer, and how it was measured.
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