AI Visibility Index · November 2026
HR software AI assistants recommend
Who ChatGPT, Claude and Gemini name when a buyer asks them for HR software, in 20 places. Each ranking comes from the same buyer questions, asked three times in the local language.
By place
Grouped by country. The figure on the right is the share of answers that named the leader; open a place for the full ranking with its uncertainty.
Australia
AustraliaNamed most: Employment Hero, Deputy and BambooHR.All categories in Australia100%13 listed of 16
Austria
AustriaNamed most: Personio, Rexx Systems and Factorial.All categories in Austria97%15 listed of 26
Belgium
BelgiumNamed most: Officient, SD Worx and Personio.All categories in Belgium97%15 listed of 25
Brazil
BrazilNamed most: Convenia, Gupy and Sólides.All categories in Brazil100%14 listed of 19
Canada
CanadaNamed most: Humi, BambooHR and Rise People.All categories in Canada100%13 listed of 17
Denmark
DenmarkNamed most: Zenegy, Huma and Danløn.All categories in Denmark67%18 listed of 26
France
FranceNamed most: PayFit, Lucca and Factorial.All categories in France100%8 listed of 11
Germany
GermanyNamed most: Personio, Factorial and Kenjo.All categories in Germany100%10 listed of 20
Ireland
IrelandNamed most: BrightHR, BambooHR and Personio.All categories in Ireland81%14 listed of 18
Italy
ItalyNamed most: Factorial, Personio and Zucchetti.All categories in Italy100%9 listed of 16
Mexico
MexicoNamed most: Buk, Factorial and Runa.All categories in Mexico94%13 listed of 23
Netherlands
NetherlandsNamed most: Personio, Nmbrs and Loket.nl.All categories in Netherlands97%11 listed of 18
Norway
NorwayNamed most: Simployer, Huma and Tripletex.All categories in Norway94%15 listed of 29
Poland
PolandNamed most: Enova365, HRnest and Symfonia.All categories in Poland50%17 listed of 37
Portugal
PortugalNamed most: Factorial, PRIMAVERA and Sage.All categories in Portugal83%13 listed of 27
Spain
SpainNamed most: Factorial, Sesame HR and Bizneo HR.All categories in Spain100%8 listed of 12
Sweden
SwedenNamed most: Fortnox, Simployer and Huma.All categories in Sweden53%15 listed of 20
Switzerland
SwitzerlandNamed most: Personio, Abacus and Bexio.All categories in Switzerland89%14 listed of 31
United Kingdom
United KingdomNamed most: CharlieHR, Breathe and BrightHR.All categories in United Kingdom100%13 listed of 16
United States
United StatesNamed most: Gusto, BambooHR and Rippling.All categories in United States100%10 listed of 12
Every place at once
How AI assistants recommend HR software
How many businesses the assistants name, how often the names hold, which names recur from place to place, and what an owner can work on.
Not on this list? See what ChatGPT says about your business
HR software: see whether the assistants name you, or someone else.
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Edition November 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0