How AI assistants recommend HR software
A small business that asks an AI assistant for HR software gets a short list of products, and the list can differ from country to country. Here is what the assistants answered in every country the AIGROW Index asked, and what a product can work on.
- Countries asked
- 20
- Names in the rankings
- 165
- Products named per country
- 20
- Names repeated on a rerun
- 71%
- Answers that name the leader
- 97%
The first two rows are counts; the rows under them are medians over the ranked pages. Every question was asked without a location or a chat history.
Asked for HR software in 20 countries, ChatGPT, Claude and Gemini named about 20 products per country, and 38% of those names came up only once. Each assistant builds its list from what is published about a product. What a vendor controls is that public record: its features, its pricing and its reviews.
What a customer asked, and who came first
One place of the 20, as an example: United States. Every place was asked the same questions in its own language, and its page in the Index has the full ranking.
- What is the best HR software for a small business in the US?
- We just hired our tenth employee in the US, and contracts, time off requests and personnel files are scattered across spreadsheets. Which HR tool would you recommend?
- Which HR software would you recommend to a small company in the US?
- Which HR software is easiest to use for a company with fewer than 20 employees in the US?
- Gustonamed in 100% of the answers
- BambooHRnamed in 94% of the answers
- Ripplingnamed in 92% of the answers
The names that recur
15 different businesses came first across 20 rankings, and 19 names were listed in three places or more. These are the most frequent.
- BambooHR13 places
- Personio13 places
- Factorial9 places
- HiBob7 places
- Sage HR6 places
- Employment Hero5 places
Counted by spelling: two businesses with the same name in different places count as one.
What an owner can work on
No one can promise a place in an assistant’s answer. What an owner controls is what is published about the business, and these are the parts the questions above point to.
Answer the growing team
One question came from a company that had just hired its tenth employee and kept contracts, time off requests and personnel files in spreadsheets. A page on how the product keeps those three in one place matches that buyer.
Show the setup
One question asked for the easiest HR software for a company with fewer than 20 employees. Say how long setup takes, what you need to bring in and who in a small team can use it.
Prices and plans in public
Published plans and prices per employee, kept current, and reviews on the comparison sites buyers read, give an assistant facts it can repeat.
Every ranking for this trade
The AIGROW Index publishes the ranking of each place with every answer, and how it was measured.
See what the assistants say about your business.
The free checker asks the questions a customer would ask and shows who gets named. The audit goes further: your own questions, four assistants, and the fixes in the order they matter.
The audit: $190 once · within 5 working days or refunded