What missed calls cost a small business
Enter how many calls go unanswered on a typical day, what a sale is worth and how many callers usually buy. The calculator shows what those calls are worth a month and a year, with every assumption on the page.
Free and without sign-up. The arithmetic runs in your browser, so nothing you type is sent anywhere.
Your phone system’s missed-call log for one week, divided by five.
The first sale only, not the lifetime value.
Leave it empty to use 25%, an assumption.
- Missed calls a month (22 working days)
- 66
- A sale, on average
- $200
- Callers who buy (assumed)
- 25%
- Lost a month
- $3,300
Counts the first sale only. Repeat business is left out, and so are callers who try again later, which would lower the loss.
$39,600. What 3 missed calls a day are worth a year.
A missed call costs the sale it would have become. Three unanswered calls a day, a $200 average sale and one caller in four buying comes to $3,300 a month, or $39,600 a year, over 22 working days. The close rate is the number most worth checking, so replace our assumed 25% with your own.
How the number is worked out
Every figure the calculator assumes is on this page, so the result can be checked with a pencil.
- The formula
- Missed calls a day, times 22 working days, times the average value of a sale, times the share of callers who buy.
- The close rate
- Leave it empty and the calculator uses 25%, an assumption. Your own rate, taken from booking or sales records, makes the result yours.
- Limits
- It counts only the first sale, so repeat business and referrals from a customer who got through are not included. Nor are callers who try again later, which would lower the loss.
Questions people ask about this number
Answer every call, at any hour
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