The brands AI recommends in Austria
In Austria, ChatGPT had joint first-place bank leaders: easybank, Erste Bank und Sparkasse, each first in 5 of 12 answers. Gemini led with DADAT Bank; Claude with easybank.
Study by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0
Categories in Austria, by whether the three assistants put the same brand first
- Same sole leader
- 0 / 9
- Different leaders
- 3 / 9
- Tie or no leader
- 6 / 9
Four questions combined, without web search. Ties do not count as agreement.
First is the most frequent first name in the four-question sample. Named counts answers mentioning a brand anywhere. An answer may name several brands, so mention counts do not sum to the answer total.
Banks
ChatGPT
easybank, Erste Bank und Sparkasse5 of 12 first namesTied first
Gemini
DADAT Bank6 of 12 first names
Claude
easybank2 of 4 first names
Mentions, every brand and the four questions
In Austria, ChatGPT had tied leaders for banks: Bank Austria, easybank, Erste Bank und Sparkasse. Each appeared in 8 of 12 answers.
ChatGPT
Most often named: Bank Austria, easybank, Erste Bank und Sparkasse. Each appeared in 8 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Bank Austria | 0 | 8 |
| easybank | 5 | 8 |
| Erste Bank und Sparkasse | 5 | 8 |
| bankdirekt.at | 0 | 4 |
| N26 | 1 | 3 |
| DADAT Bank | 0 | 2 |
| Raiffeisen Bankengruppe Österreich | 0 | 2 |
| Erste Bank | 1 | 1 |
Gemini
Most often named: DADAT Bank, in 10 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| DADAT Bank | 6 | 10 |
| N26 | 0 | 9 |
| Raiffeisenbank | 2 | 8 |
| Bank Austria | 0 | 6 |
| Erste Bank und Sparkasse | 3 | 6 |
| Bank99 | 0 | 5 |
| Revolut | 0 | 5 |
| BAWAG | 0 | 3 |
| ING Österreich | 0 | 3 |
| Erste Bank | 1 | 2 |
| bankdirekt.at | 0 | 1 |
| ING / DKB | 0 | 1 |
| ING Österreich / DKB | 0 | 1 |
| ING Österreich / Erste Bank | 0 | 1 |
| Raiffeisen Bank International | 0 | 1 |
| Raiffeisenlandesbank | 0 | 1 |
Claude
Most often named: N26, in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| N26 | 1 | 4 |
| Raiffeisenbank | 0 | 3 |
| Bank Austria | 0 | 2 |
| Bank99 | 0 | 2 |
| easybank | 2 | 2 |
| Erste Bank | 0 | 2 |
| ING Österreich | 0 | 2 |
| Revolut | 0 | 2 |
| BAWAG | 0 | 1 |
| DADAT Bank | 0 | 1 |
| Erste Bank und Sparkasse | 1 | 1 |
The four questions, as asked
- Welche Bank in Österreich ist für ein Girokonto im Alltag am besten?
- Ich bin gerade hierhergezogen und brauche in Österreich ein Bankkonto. Welche Bank würdest du empfehlen?
- Welche Bank in Österreich hat die niedrigsten Gebühren?
- Welche Bank in Österreich hat die beste Banking-App?
Car insurance
ChatGPT
UNIQA3 of 12 first names
Gemini
Allianz9 of 12 first names
Claude
Allianz, Wiener Städtische2 of 4 first namesTied first
Mentions, every brand and the four questions
In Austria, ChatGPT named UNIQA in 10 of 12 answers about car insurance.
ChatGPT
Most often named: UNIQA, in 10 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| UNIQA | 3 | 10 |
| Allianz | 1 | 5 |
| VAV Versicherung | 2 | 5 |
| Wiener Städtische | 0 | 4 |
| Generali | 1 | 3 |
| Zurich | 1 | 3 |
| Durchblicker | 2 | 2 |
| ÖAMTC Versicherungsservice | 2 | 2 |
| HDI | 0 | 1 |
| HUK-COBURG Österreich | 0 | 1 |
Gemini
Most often named: Allianz, Generali, UNIQA, Wiener Städtische. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Allianz | 9 | 12 |
| Generali | 0 | 12 |
| UNIQA | 0 | 12 |
| Wiener Städtische | 0 | 12 |
| GRAWE | 0 | 7 |
| Durchblicker | 3 | 3 |
| Helvetia | 0 | 2 |
| VAV Versicherung | 0 | 2 |
| Direct Line / Verti Versicherung | 0 | 1 |
| ÖAMTC Versicherungsservice | 0 | 1 |
Claude
Most often named: Allianz, Generali, UNIQA, Wiener Städtische, Zurich. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Allianz | 2 | 4 |
| Generali | 0 | 4 |
| UNIQA | 0 | 4 |
| Wiener Städtische | 2 | 4 |
| Zurich | 0 | 4 |
| Donau Versicherung | 0 | 2 |
| HDI | 0 | 2 |
| Merkur Versicherung | 0 | 2 |
| GRAWE | 0 | 1 |
The four questions, as asked
- Welcher Kfz-Versicherer ist in Österreich am besten?
- Ich habe mir gerade in Österreich mein erstes Auto gekauft. Welchen Versicherer würdest du empfehlen?
- Welcher Kfz-Versicherer in Österreich bietet das beste Preis-Leistungs-Verhältnis?
- Welcher Kfz-Versicherer in Österreich wickelt Schadensfälle am besten ab?
Mobile carriers
ChatGPT
A16 of 12 first names
Gemini
spusu6 of 12 first names
Claude
A1, Magenta Telekom, spusu, yesss!1 of 4 first namesTied first
Mentions, every brand and the four questions
In Austria, ChatGPT had tied leaders for mobile carriers: A1, Magenta Telekom. Each appeared in 7 of 12 answers.
ChatGPT
Most often named: A1, Magenta Telekom. Each appeared in 7 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| A1 | 6 | 7 |
| Magenta Telekom | 0 | 7 |
| Drei | 0 | 6 |
| HoT | 5 | 6 |
| spusu | 1 | 6 |
| yesss! | 0 | 5 |
Gemini
Most often named: Drei, in 11 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Drei | 0 | 11 |
| A1 | 3 | 9 |
| Magenta Telekom | 3 | 9 |
| spusu | 6 | 9 |
| HoT | 0 | 8 |
| Educom | 0 | 5 |
| yesss! | 0 | 5 |
| Lidl Connect | 0 | 2 |
Claude
Most often named: Magenta Telekom, in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Magenta Telekom | 1 | 4 |
| A1 | 1 | 3 |
| Drei | 0 | 3 |
| HoT | 0 | 2 |
| spusu | 1 | 2 |
| yesss! | 1 | 2 |
| Bob | 0 | 1 |
| Educom | 0 | 1 |
The four questions, as asked
- Welcher Mobilfunkanbieter ist in Österreich am besten?
- Ich brauche in Österreich einen neuen Handytarif. Welchen Anbieter würdest du empfehlen?
- Welcher Mobilfunkanbieter in Österreich hat die Tarife mit dem besten Preis-Leistungs-Verhältnis?
- Welcher Mobilfunkanbieter hat in Österreich die beste Netzabdeckung?
Home internet providers
ChatGPT
A18 of 12 first names
Gemini
Magenta Telekom8 of 12 first names
Claude
A13 of 4 first names
Mentions, every brand and the four questions
In Austria, ChatGPT had tied leaders for home internet providers: Drei, Magenta Telekom. Each appeared in 12 of 12 answers.
ChatGPT
Most often named: Drei, Magenta Telekom. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Drei | 1 | 12 |
| Magenta Telekom | 1 | 12 |
| A1 | 8 | 10 |
| Fonira | 2 | 2 |
| spusu | 0 | 2 |
Gemini
Most often named: A1, Magenta Telekom, Telematica. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| A1 | 1 | 12 |
| Magenta Telekom | 8 | 12 |
| Telematica | 0 | 12 |
| Fonira | 3 | 10 |
| Drei | 0 | 9 |
| LIWEST | 0 | 3 |
Claude
Most often named: A1, Drei, Magenta Telekom. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| A1 | 3 | 4 |
| Drei | 0 | 4 |
| Magenta Telekom | 1 | 4 |
| Salzburg AG | 0 | 3 |
| HoT | 0 | 1 |
| Salzburg AG / Kelag | 0 | 1 |
| spusu | 0 | 1 |
The four questions, as asked
- Welcher Internetanbieter für zu Hause ist in Österreich am besten?
- Ich ziehe in Österreich in eine neue Wohnung. Welchen Internetanbieter soll ich nehmen?
- Welcher Internetanbieter in Österreich bietet schnelles Internet zu Hause zum besten Preis-Leistungs-Verhältnis?
- Welcher Internetanbieter in Österreich ist fürs Homeoffice am zuverlässigsten?
Energy suppliers
ChatGPT
oekostrom AG, VERBUND3 of 12 first namesTied first
Gemini
Wien Energie6 of 12 first names
Claude
aWATTar2 of 4 first names
Mentions, every brand and the four questions
In Austria, ChatGPT named Wien Energie in 5 of 12 answers about energy suppliers.
ChatGPT
Most often named: Wien Energie, in 5 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Wien Energie | 2 | 5 |
| Energie Steiermark | 0 | 4 |
| oekostrom AG | 3 | 4 |
| VERBUND | 3 | 4 |
| AAE Naturstrom | 0 | 3 |
| aWATTar | 2 | 3 |
| EVN | 0 | 3 |
| disk.energy | 0 | 2 |
| MAXENERGY | 0 | 2 |
| smartENERGY | 0 | 2 |
| go green energy | 1 | 1 |
| Montana Energie | 1 | 1 |
| W.E.B Windenergie AG | 0 | 1 |
Gemini
Most often named: EVN, Wien Energie. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| EVN | 0 | 12 |
| Wien Energie | 6 | 12 |
| VERBUND | 0 | 11 |
| Energie AG Oberösterreich | 0 | 8 |
| oekostrom AG | 3 | 8 |
| Switch | 3 | 7 |
| KELAG | 0 | 6 |
| Tiroler Wasserkraft | 0 | 3 |
| aWATTar | 0 | 2 |
| Energie Graz | 0 | 1 |
| Eprimo | 0 | 1 |
| Goldgas | 0 | 1 |
| Montana Energie | 0 | 1 |
Claude
Most often named: oekostrom AG, VERBUND, Wien Energie. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| oekostrom AG | 0 | 4 |
| VERBUND | 1 | 4 |
| Wien Energie | 0 | 4 |
| Energie AG Oberösterreich | 0 | 3 |
| aWATTar | 2 | 2 |
| EVN | 0 | 2 |
| Elektrizitätswerk Wels | 0 | 1 |
| Energie Graz | 0 | 1 |
| Naturkraft | 0 | 1 |
| Salzburg AG | 0 | 1 |
| Smatrics / aWATTar | 1 | 1 |
The four questions, as asked
- Welcher Stromanbieter ist in Österreich am besten?
- Ich ziehe in Österreich um. Welchen Anbieter für Strom und Gas soll ich wählen?
- Welcher Energieanbieter in Österreich hat die günstigsten Tarife?
- Welcher Energieanbieter in Österreich hat den besten Ökostromtarif?
Supermarkets
ChatGPT
SPAR6 of 12 first names
Gemini
HOFER6 of 12 first names
Claude
HOFER2 of 4 first names
Mentions, every brand and the four questions
In Austria, ChatGPT had tied leaders for supermarkets: BILLA, HOFER. Each appeared in 9 of 12 answers.
ChatGPT
Most often named: BILLA, HOFER. Each appeared in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| BILLA | 2 | 9 |
| HOFER | 3 | 9 |
| SPAR | 6 | 6 |
| Gurkerl.at | 1 | 3 |
| INTERSPAR | 0 | 3 |
| Lidl | 0 | 3 |
| PENNY | 0 | 3 |
Gemini
Most often named: BILLA, in 10 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| BILLA | 3 | 10 |
| HOFER | 6 | 9 |
| INTERSPAR | 3 | 9 |
| Lidl | 0 | 5 |
| PENNY | 0 | 4 |
| Denns BioMarkt | 0 | 3 |
| Gurkerl.at | 0 | 3 |
| MPreis | 0 | 2 |
| Norma | 0 | 1 |
| SPAR | 0 | 1 |
| Unimarkt Online Shop | 0 | 1 |
| Zielpunkt | 0 | 1 |
Claude
Most often named: BILLA, HOFER. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| BILLA | 1 | 4 |
| HOFER | 2 | 4 |
| Lidl | 0 | 2 |
| MPreis | 0 | 2 |
| SPAR | 0 | 2 |
| Gurkerl.at | 1 | 1 |
| INTERSPAR | 0 | 1 |
| PENNY | 0 | 1 |
| Spar / Interspar | 0 | 1 |
The four questions, as asked
- Welche Supermarktkette ist in Österreich am besten?
- Welcher Supermarkt in Österreich ist für den Wocheneinkauf am günstigsten?
- Welche Supermarktkette in Österreich hat das beste frische Obst und Gemüse?
- Welcher Supermarkt in Österreich liefert Online-Einkäufe am besten?
Car brands
ChatGPT
Toyota4 of 12 first names
Gemini
Dacia, Tesla, Volkswagen3 of 12 first namesTied first
Claude
Toyota2 of 4 first names
Mentions, every brand and the four questions
In Austria, ChatGPT named Skoda in 9 of 12 answers about car brands.
ChatGPT
Most often named: Skoda, in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Skoda | 2 | 9 |
| Toyota | 4 | 8 |
| Hyundai | 3 | 6 |
| Kia | 0 | 5 |
| BMW | 0 | 3 |
| Dacia | 3 | 3 |
| Honda | 0 | 3 |
| Volkswagen | 0 | 2 |
Gemini
Most often named: Hyundai, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Hyundai | 0 | 12 |
| Kia | 0 | 9 |
| Skoda | 2 | 9 |
| Volkswagen | 3 | 7 |
| BMW | 0 | 6 |
| Toyota | 1 | 6 |
| Mercedes-Benz | 0 | 4 |
| Audi | 0 | 3 |
| Dacia | 3 | 3 |
| MG Motor | 0 | 3 |
| Porsche | 0 | 3 |
| Tesla | 3 | 3 |
| Volvo | 0 | 3 |
| Mazda | 0 | 1 |
Claude
Most often named: Hyundai, Kia, Skoda. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Hyundai | 1 | 4 |
| Kia | 0 | 4 |
| Skoda | 0 | 4 |
| Toyota | 2 | 3 |
| Dacia | 1 | 2 |
| Tesla | 0 | 2 |
| Volkswagen | 0 | 2 |
| Audi | 0 | 1 |
| BMW | 0 | 1 |
| Suzuki | 0 | 1 |
| Volvo/Polestar | 0 | 1 |
The four questions, as asked
- Welche Automarke würdest du in Österreich zum Kauf empfehlen?
- Ich möchte in Österreich ein zuverlässiges Familienauto kaufen. Welche Marke soll ich nehmen?
- Welche Automarke bietet in Österreich das beste Preis-Leistungs-Verhältnis?
- Welche Marke baut das beste Elektroauto, das man in Österreich kaufen kann?
Online brokers
ChatGPT
flatex8 of 12 first names
Gemini
flatex12 of 12 first names
Claude
flatex, Trade Republic2 of 4 first namesTied first
Mentions, every brand and the four questions
In Austria, ChatGPT named flatex in 12 of 12 answers about online brokers.
ChatGPT
Most often named: flatex, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| flatex | 8 | 12 |
| Trade Republic | 3 | 9 |
| DADAT Bank | 0 | 8 |
| easybank | 0 | 4 |
| Scalable Capital | 0 | 3 |
| Trading 212 | 1 | 1 |
Gemini
Most often named: bankdirekt.at, DADAT Bank, flatex. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| bankdirekt.at | 0 | 12 |
| DADAT Bank | 0 | 12 |
| flatex | 12 | 12 |
| Scalable Capital | 0 | 4 |
| Trade Republic | 0 | 4 |
| easybank | 0 | 3 |
| George | 0 | 2 |
| Bank99 | 0 | 1 |
| Bitpanda | 0 | 1 |
Claude
Most often named: flatex, Trade Republic. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| flatex | 2 | 4 |
| Trade Republic | 2 | 4 |
| DADAT Bank | 0 | 3 |
| Scalable Capital | 0 | 3 |
| easybank | 0 | 2 |
| George | 0 | 2 |
| DEGIRO | 0 | 1 |
| Interactive Brokers | 0 | 1 |
The four questions, as asked
- Welcher Online-Broker ist in Österreich am besten zum Investieren?
- Ich möchte in Österreich anfangen, in ETFs zu investieren. Welche Investment-App würdest du empfehlen?
- Welcher Online-Broker in Österreich hat die niedrigsten Gebühren?
- Welche Investmentplattform in Österreich ist für Anfänger am besten?
Electronics retailers
ChatGPT
MediaMarkt5 of 12 first names
Gemini
Cyberport6 of 12 first names
Claude
Geizhals.at2 of 4 first names
Mentions, every brand and the four questions
In Austria, ChatGPT had tied leaders for electronics retailers: e-tec, MediaMarkt. Each appeared in 11 of 12 answers.
ChatGPT
Most often named: e-tec, MediaMarkt. Each appeared in 11 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| e-tec | 4 | 11 |
| MediaMarkt | 5 | 11 |
| Hartlauer | 1 | 6 |
| Cyberport | 1 | 4 |
| Alza | 1 | 3 |
| Electronic4You | 0 | 2 |
| 0815.at | 0 | 1 |
Gemini
Most often named: Cyberport, e-tec, MediaMarkt. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Cyberport | 6 | 12 |
| e-tec | 0 | 12 |
| MediaMarkt | 3 | 12 |
| Conrad Electronic | 0 | 7 |
| Alza | 0 | 4 |
| Saturn | 0 | 4 |
| Ditech | 0 | 3 |
| Geizhals.at | 3 | 3 |
| Electronic4You | 0 | 2 |
| Notebooksbilliger.de | 0 | 2 |
Claude
Most often named: Cyberport, MediaMarkt, Niedermeyer, Saturn. Each appeared in 3 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Cyberport | 1 | 3 |
| MediaMarkt | 1 | 3 |
| Niedermeyer | 0 | 3 |
| Saturn | 0 | 3 |
| Conrad Electronic | 0 | 2 |
| Geizhals.at | 2 | 2 |
| Alternate.at | 0 | 1 |
| Amazon.de/Amazon.at | 0 | 1 |
| Apple Store bzw. autorisierte Apple Reseller wie Gravis | 0 | 1 |
| Cosmos Direkt / Hartlauer | 0 | 1 |
| Cosmos Electronic | 0 | 1 |
| Notebooksbilliger.de | 0 | 1 |
| Saturn/MediaMarkt Österreich | 0 | 1 |
| Universal.at | 0 | 1 |
The four questions, as asked
- Welches Elektronikgeschäft in Österreich ist am besten?
- Ich möchte in Österreich einen neuen Laptop kaufen. Welches Geschäft würdest du empfehlen?
- Welcher Elektronikhändler in Österreich hat die besten Preise?
- Welches Elektronikgeschäft in Österreich ist bei Kundenservice und Rückgaben am besten?
Press kit
Use the country URL for local results and the DOI for the frozen October Index dataset. The study files below are derived from that edition; they do not have a separate DOI.
- Successful answers
- 5,040
- Countries
- 20
- Categories
- 9
Guglielmo Paesano (2026). The brands AI recommends in 20 countries. AIGROW. October 2026 Index data. https://aigrow.gg/research/ai-brands-2026/austria DOI 10.5281/zenodo.23188442
Download a country chart
Preview the chart
What we measured
A frozen sample of consumer-brand answers from the October AIGROW Index, not a survey of buyers and not an evaluation of the brands.
Collected from 2026-10-05 to 2026-10-06: 5,040 successful answers across 20 countries and 9 categories. Each cell combines four locally worded questions. ChatGPT and Gemini answered each question three times; Claude once. This study excludes web-search answers and Grok.
Collection, counting and model details
The writer reads the already published October pages and the latest stored answer for each probe up to 2026-10-06T23:59:59.999Z. It checks every published brand count against that page before writing. No new questions, model calls or Index aggregation are run.
A brand counts once per answer, using the Index spellings and stored aliases. First means the first distinct name in the extracted list. Names are not newly merged across countries; a local subsidiary or differently named brand may remain separate. Unlike the public rankings, the downloadable study retains names seen only once.
There were 27 successful answers with no brand. They remain in the denominators. Failed calls are excluded. A tie is reported as a tie, and counts are descriptive: repeated answers are not independent consumer observations.
- ChatGPT
- gpt-6-sol
- Gemini
- google/gemini-3.1-flash-lite
- Claude
- claude-sonnet-5
ChatGPT and Claude were collected through subscription command-line tools; Gemini through an API gateway. The country was named in the local-language prompt. We did not test geolocated public accounts. Model updates, personalization, the wording of a question and web search can change the answer.
Read the full Index methodologyQuestions about the study
Does first place mean the best brand?
No. First means the first brand in the extracted list of an answer. It measures ordering in this sample, not product quality, suitability, market share or a promise of a future recommendation.
Why do the assistants have different answer counts?
Each country and category has four questions. ChatGPT and Gemini answered each three times, giving twelve answers each. Claude answered once, giving four. Pooled totals therefore give ChatGPT and Gemini more weight; compare assistants separately in the country tables.
Can I reuse the charts and data?
Yes, under CC BY 4.0. Credit AIGROW, link to this study and include the October dataset DOI. Each country page offers a chart and an image embed code with a link back. The CSV includes every counted brand, including brands named only once.
Do these answers represent the public chatbot apps today?
They are a frozen October 2026 sample from specific models and collection routes, without web search. Answers in a public app can differ with its model, location, personalization, prompt and date. We did not survey consumers or measure purchases.
Check what AI can read about your business.
The free scan checks your website for signals that help assistants understand it. Your results are separate from this consumer-brand study.