The brands AI recommends in France
In France, ChatGPT put BoursoBank first in 11 of 12 bank answers. Gemini led with BoursoBank; Claude with BoursoBank.
Study by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0
Categories in France, by whether the three assistants put the same brand first
- Same sole leader
- 5 / 9
- Different leaders
- 2 / 9
- Tie or no leader
- 2 / 9
Four questions combined, without web search. Ties do not count as agreement.
First is the most frequent first name in the four-question sample. Named counts answers mentioning a brand anywhere. An answer may name several brands, so mention counts do not sum to the answer total.
Banks
ChatGPT
BoursoBank11 of 12 first names
Gemini
BoursoBank9 of 12 first names
Claude
BoursoBank4 of 4 first names
Mentions, every brand and the four questions
In France, ChatGPT named BoursoBank in 11 of 12 answers about banks.
ChatGPT
Most often named: BoursoBank, in 11 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| BoursoBank | 11 | 11 |
| Fortuneo | 0 | 10 |
| Hello bank! | 0 | 4 |
| Crédit Agricole | 1 | 3 |
| Revolut | 0 | 3 |
| BNP Paribas | 0 | 2 |
| Crédit Mutuel | 0 | 1 |
| La Banque Postale | 0 | 1 |
| Monabanq | 0 | 1 |
Gemini
Most often named: BoursoBank, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| BoursoBank | 9 | 12 |
| Fortuneo | 0 | 8 |
| Hello bank! | 0 | 7 |
| Revolut | 3 | 7 |
| BNP Paribas | 0 | 6 |
| N26 | 0 | 6 |
| Crédit Agricole | 0 | 4 |
| Crédit Mutuel | 0 | 4 |
| Monabanq | 0 | 3 |
| BforBank | 0 | 1 |
Claude
Most often named: BoursoBank, Revolut. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| BoursoBank | 4 | 4 |
| Revolut | 0 | 4 |
| Fortuneo | 0 | 3 |
| N26 | 0 | 3 |
| BNP Paribas | 0 | 2 |
| Hello bank! | 0 | 2 |
| La Banque Postale | 0 | 2 |
| Crédit Agricole | 0 | 1 |
| Lydia | 0 | 1 |
| Société Générale | 0 | 1 |
The four questions, as asked
- Quelle est la meilleure banque en France pour un compte courant au quotidien ?
- Je viens de m’installer en France et je dois ouvrir un compte bancaire. Quelle banque me conseillerais-tu ?
- Quelle banque en France facture le moins de frais ?
- Quelle banque en France a la meilleure application mobile ?
Car insurance
ChatGPT
MAIF11 of 12 first names
Gemini
MAIF12 of 12 first names
Claude
MAIF3 of 4 first names
Mentions, every brand and the four questions
In France, ChatGPT named MAIF in 12 of 12 answers about car insurance.
ChatGPT
Most often named: MAIF, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| MAIF | 11 | 12 |
| MACIF | 1 | 11 |
| Matmut | 0 | 9 |
| Direct Assurance | 0 | 5 |
Gemini
Most often named: GMF, MAIF, Matmut. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| GMF | 0 | 12 |
| MAIF | 12 | 12 |
| Matmut | 0 | 12 |
| MACIF | 0 | 10 |
| Allianz | 0 | 7 |
| Direct Assurance | 0 | 7 |
| AXA | 0 | 2 |
Claude
Most often named: Allianz, MACIF, MAIF. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Allianz | 0 | 4 |
| MACIF | 0 | 4 |
| MAIF | 3 | 4 |
| Direct Assurance | 1 | 3 |
| Groupama | 0 | 3 |
| L'olivier Assurance | 0 | 3 |
| AXA | 0 | 2 |
| GMF | 0 | 2 |
| Leocare | 0 | 2 |
| Eurofil | 0 | 1 |
| MAAF | 0 | 1 |
| MMA | 0 | 1 |
The four questions, as asked
- Quel est le meilleur assureur auto en France ?
- Je viens d’acheter ma première voiture en France. Quel assureur me conseillerais-tu ?
- Quel assureur auto en France offre le meilleur rapport qualité-prix ?
- Quel assureur auto en France gère le mieux les sinistres ?
Mobile carriers
ChatGPT
Orange6 of 12 first names
Gemini
Free Mobile, Orange6 of 12 first namesTied first
Claude
Orange2 of 4 first names
Mentions, every brand and the four questions
In France, ChatGPT named Free Mobile in 8 of 12 answers about mobile carriers.
ChatGPT
Most often named: Free Mobile, in 8 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Free Mobile | 0 | 8 |
| Sosh | 3 | 7 |
| B&You | 3 | 6 |
| Orange | 6 | 6 |
| Bouygues Telecom | 0 | 5 |
| RED by SFR | 0 | 4 |
| SFR | 0 | 1 |
Gemini
Most often named: Free Mobile, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Free Mobile | 6 | 12 |
| B&You | 0 | 7 |
| Sosh | 0 | 7 |
| Bouygues Telecom | 0 | 6 |
| Orange | 6 | 6 |
| RED by SFR | 0 | 6 |
| SFR | 0 | 6 |
| Cdiscount Mobile | 0 | 4 |
| NRJ Mobile | 0 | 1 |
| YouPrice | 0 | 1 |
Claude
Most often named: Free Mobile, in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Free Mobile | 1 | 4 |
| Bouygues Telecom | 0 | 3 |
| Orange | 2 | 3 |
| B&You | 0 | 2 |
| RED by SFR | 0 | 2 |
| SFR | 0 | 2 |
| Sosh | 1 | 2 |
| Prixtel | 0 | 1 |
The four questions, as asked
- Quel est le meilleur opérateur mobile en France ?
- Il me faut un nouveau forfait mobile en France. Quel opérateur me conseillerais-tu ?
- Quel opérateur mobile en France propose les forfaits au meilleur rapport qualité-prix ?
- Quel opérateur mobile a la meilleure couverture réseau en France ?
Home internet providers
ChatGPT
Orange6 of 12 first names
Gemini
Orange9 of 12 first names
Claude
Free, Orange2 of 4 first namesTied first
Mentions, every brand and the four questions
In France, ChatGPT named Free in 12 of 12 answers about home internet providers.
ChatGPT
Most often named: Free, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Free | 5 | 12 |
| Bouygues Telecom | 1 | 11 |
| Orange | 6 | 9 |
| Sosh | 0 | 4 |
| SFR | 0 | 2 |
| RED by SFR | 0 | 1 |
Gemini
Most often named: Bouygues Telecom, Free. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Bouygues Telecom | 0 | 12 |
| Free | 0 | 12 |
| Orange | 9 | 9 |
| SFR | 0 | 8 |
| Sosh | 3 | 7 |
| RED by SFR | 0 | 6 |
Claude
Most often named: Bouygues Telecom, Free, Orange, SFR. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Bouygues Telecom | 0 | 4 |
| Free | 2 | 4 |
| Orange | 2 | 4 |
| SFR | 0 | 4 |
| Sosh | 0 | 1 |
The four questions, as asked
- Quel est le meilleur fournisseur d’accès Internet à domicile en France ?
- J’emménage dans un nouvel appartement en France. Chez quel fournisseur d’accès Internet devrais-je m’abonner ?
- Quel fournisseur d’accès Internet en France offre le meilleur rapport qualité-prix pour une connexion rapide à domicile ?
- Quel fournisseur d’accès Internet en France est le plus fiable pour travailler de chez soi ?
Energy suppliers
ChatGPT
EDF6 of 12 first names
Gemini
EDF6 of 12 first names
Claude
EDF2 of 4 first names
Mentions, every brand and the four questions
In France, ChatGPT had tied leaders for energy suppliers: EDF, Octopus Energy, TotalEnergies. Each appeared in 6 of 12 answers.
ChatGPT
Most often named: EDF, Octopus Energy, TotalEnergies. Each appeared in 6 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| EDF | 6 | 6 |
| Octopus Energy | 0 | 6 |
| TotalEnergies | 0 | 6 |
| Enercoop | 3 | 4 |
| Engie | 0 | 3 |
| Ilek | 0 | 3 |
| La Bellenergie | 1 | 3 |
| OHM Énergie | 0 | 3 |
| Primeo Énergie | 2 | 3 |
| Mint Énergie | 0 | 1 |
Gemini
Most often named: EDF, Ilek, TotalEnergies. Each appeared in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| EDF | 6 | 9 |
| Ilek | 0 | 9 |
| TotalEnergies | 0 | 9 |
| Enercoop | 3 | 6 |
| Engie | 0 | 6 |
| OHM Énergie | 3 | 4 |
| La Bellenergie | 0 | 3 |
| Mint Énergie | 0 | 3 |
| Octopus Energy | 0 | 3 |
| Plüm Énergie | 0 | 3 |
| Énergie d'Ici | 0 | 2 |
| Élecocité | 0 | 1 |
Claude
Most often named: ekWateur, Mint Énergie. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| ekWateur | 0 | 4 |
| Mint Énergie | 1 | 4 |
| EDF | 2 | 3 |
| OHM Énergie | 0 | 3 |
| TotalEnergies | 0 | 3 |
| Engie | 0 | 2 |
| Vattenfall | 0 | 2 |
| Alpiq | 0 | 1 |
| Alterna | 0 | 1 |
| Enercoop | 1 | 1 |
| Ilek | 0 | 1 |
| Planète Oui | 0 | 1 |
| Wekiwi | 0 | 1 |
The four questions, as asked
- Quel est le meilleur fournisseur d’électricité en France ?
- J’emménage dans un nouveau logement en France. Quel fournisseur d’électricité et de gaz devrais-je choisir ?
- Quel fournisseur d’énergie en France propose les tarifs les moins chers ?
- Quel fournisseur d’énergie en France propose la meilleure offre d’énergie renouvelable ?
Supermarkets
ChatGPT
E.Leclerc6 of 12 first names
Gemini
E.Leclerc6 of 12 first names
Claude
E.Leclerc2 of 4 first names
Mentions, every brand and the four questions
In France, ChatGPT named E.Leclerc in 10 of 12 answers about supermarkets.
ChatGPT
Most often named: E.Leclerc, in 10 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| E.Leclerc | 6 | 10 |
| Carrefour | 3 | 7 |
| Lidl | 0 | 4 |
| Grand Frais | 3 | 3 |
| Monoprix | 0 | 3 |
| Auchan | 0 | 2 |
| Intermarché | 0 | 2 |
| Biocoop | 0 | 1 |
Gemini
Most often named: E.Leclerc, in 11 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| E.Leclerc | 6 | 11 |
| Carrefour | 3 | 9 |
| Intermarché | 0 | 6 |
| Système U | 0 | 6 |
| Auchan | 0 | 5 |
| Biocoop | 0 | 5 |
| Grand Frais | 3 | 5 |
| Lidl | 0 | 5 |
| Monoprix | 0 | 4 |
| Aldi | 0 | 3 |
| Casino | 0 | 3 |
| Naturalia | 0 | 3 |
Claude
Most often named: Carrefour, in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Carrefour | 0 | 4 |
| E.Leclerc | 2 | 3 |
| Lidl | 0 | 3 |
| Monoprix | 0 | 3 |
| Auchan | 0 | 2 |
| Grand Frais | 1 | 2 |
| Intermarché | 0 | 2 |
| Système U | 1 | 2 |
| Aldi | 0 | 1 |
| Biocoop | 0 | 1 |
| Picard | 0 | 1 |
The four questions, as asked
- Quelle est la meilleure chaîne de supermarchés en France ?
- Quel supermarché en France est le moins cher pour faire les courses de la semaine ?
- Quelle chaîne de supermarchés en France propose les meilleurs produits frais ?
- Quel supermarché en France propose le meilleur service de livraison de courses en ligne ?
Car brands
ChatGPT
Toyota5 of 12 first names
Gemini
Toyota4 of 12 first names
Claude
Toyota2 of 4 first names
Mentions, every brand and the four questions
In France, ChatGPT named Toyota in 9 of 12 answers about car brands.
ChatGPT
Most often named: Toyota, in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Toyota | 5 | 9 |
| Renault | 2 | 6 |
| Dacia | 3 | 5 |
| Skoda | 0 | 5 |
| Kia | 1 | 4 |
| Honda | 0 | 3 |
| Hyundai | 0 | 3 |
| Tesla | 1 | 3 |
| Peugeot | 0 | 1 |
Gemini
Most often named: Dacia, Toyota. Each appeared in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Dacia | 3 | 9 |
| Toyota | 4 | 9 |
| Hyundai | 0 | 8 |
| Kia | 0 | 6 |
| Skoda | 0 | 6 |
| Volvo | 0 | 6 |
| Renault | 0 | 5 |
| BMW | 0 | 4 |
| Tesla | 3 | 4 |
| Volkswagen | 0 | 4 |
| Honda | 0 | 3 |
| Peugeot | 2 | 3 |
| Porsche | 0 | 3 |
| Mazda | 0 | 2 |
| MG Motor | 0 | 2 |
| Citroën | 0 | 1 |
Claude
Most often named: Peugeot, in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Peugeot | 0 | 4 |
| Dacia | 1 | 3 |
| Renault | 0 | 3 |
| Skoda | 0 | 3 |
| Toyota | 2 | 3 |
| Volkswagen | 0 | 3 |
| Hyundai | 0 | 2 |
| Kia | 0 | 2 |
| BMW | 0 | 1 |
| Suzuki | 0 | 1 |
| Tesla | 1 | 1 |
The four questions, as asked
- Quelle marque de voiture me conseillerais-tu d’acheter en France ?
- Je veux acheter une voiture familiale fiable en France. Quelle marque devrais-je choisir ?
- Quelle marque de voiture offre le meilleur rapport qualité-prix en France ?
- Quelle marque fabrique la meilleure voiture électrique qu’on puisse acheter en France ?
Online brokers
ChatGPT
BoursoBank6 of 12 first names
Gemini
Trade Republic9 of 12 first names
Claude
Trade Republic3 of 4 first names
Mentions, every brand and the four questions
In France, ChatGPT named Trade Republic in 10 of 12 answers about online brokers.
ChatGPT
Most often named: Trade Republic, in 10 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Trade Republic | 5 | 10 |
| BoursoBank | 6 | 9 |
| Fortuneo | 0 | 9 |
| Bourse Direct | 0 | 6 |
| XTB | 1 | 2 |
| DEGIRO | 0 | 1 |
| Interactive Brokers | 0 | 1 |
Gemini
Most often named: DEGIRO, Trade Republic. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| DEGIRO | 3 | 12 |
| Trade Republic | 9 | 12 |
| BoursoBank | 0 | 8 |
| Bourse Direct | 0 | 7 |
| Fortuneo | 0 | 7 |
| Scalable Capital | 0 | 6 |
| Interactive Brokers | 0 | 4 |
| Yomoni | 0 | 3 |
Claude
Most often named: BoursoBank, Fortuneo, Trade Republic. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| BoursoBank | 1 | 4 |
| Fortuneo | 0 | 4 |
| Trade Republic | 3 | 4 |
| DEGIRO | 0 | 3 |
| Bourse Direct | 0 | 2 |
| Linxea | 0 | 1 |
| Saxo Banque France | 0 | 1 |
| XTB | 0 | 1 |
| Yomoni | 0 | 1 |
The four questions, as asked
- Quel est le meilleur courtier en ligne pour investir en France ?
- Je veux commencer à investir dans des ETF en France. Quelle application d’investissement me conseillerais-tu ?
- Quel courtier en ligne en France facture le moins de frais ?
- Quelle plateforme d’investissement en France est la meilleure pour débuter ?
Electronics retailers
ChatGPT
Fnac4 of 12 first names
Gemini
Amazon6 of 12 first names
Claude
Fnac3 of 4 first names
Mentions, every brand and the four questions
In France, ChatGPT named Boulanger in 11 of 12 answers about electronics retailers.
ChatGPT
Most often named: Boulanger, in 11 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Boulanger | 3 | 11 |
| Darty | 0 | 7 |
| Fnac | 4 | 7 |
| LDLC | 2 | 4 |
| Amazon | 0 | 3 |
| Cdiscount | 3 | 3 |
| Electro Dépôt | 0 | 2 |
Gemini
Most often named: Amazon, Darty, Fnac. Each appeared in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Amazon | 6 | 9 |
| Darty | 0 | 9 |
| Fnac | 4 | 9 |
| Boulanger | 0 | 8 |
| LDLC | 2 | 7 |
| Cdiscount | 0 | 4 |
| Materiel.net | 0 | 3 |
| Rue du Commerce | 0 | 3 |
| Back Market | 0 | 2 |
| Rakuten | 0 | 2 |
| Electro Dépôt | 0 | 1 |
Claude
Most often named: Boulanger, Darty, Fnac. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Boulanger | 0 | 4 |
| Darty | 0 | 4 |
| Fnac | 3 | 4 |
| Amazon | 1 | 3 |
| Cdiscount | 0 | 2 |
| LDLC | 0 | 2 |
| Apple Store | 0 | 1 |
| Back Market | 0 | 1 |
| Rakuten | 0 | 1 |
The four questions, as asked
- Quel est le meilleur magasin d’électronique en France ?
- Je veux acheter un nouvel ordinateur portable en France. Dans quel magasin me conseillerais-tu de l’acheter ?
- Quel vendeur de produits électroniques en France propose les meilleurs prix ?
- Quel magasin d’électronique en France offre le meilleur service client et gère le mieux les retours ?
Press kit
Use the country URL for local results and the DOI for the frozen October Index dataset. The study files below are derived from that edition; they do not have a separate DOI.
- Successful answers
- 5,040
- Countries
- 20
- Categories
- 9
Guglielmo Paesano (2026). The brands AI recommends in 20 countries. AIGROW. October 2026 Index data. https://aigrow.gg/research/ai-brands-2026/france DOI 10.5281/zenodo.23188442
Download a country chart
Preview the chart
What we measured
A frozen sample of consumer-brand answers from the October AIGROW Index, not a survey of buyers and not an evaluation of the brands.
Collected from 2026-10-05 to 2026-10-06: 5,040 successful answers across 20 countries and 9 categories. Each cell combines four locally worded questions. ChatGPT and Gemini answered each question three times; Claude once. This study excludes web-search answers and Grok.
Collection, counting and model details
The writer reads the already published October pages and the latest stored answer for each probe up to 2026-10-06T23:59:59.999Z. It checks every published brand count against that page before writing. No new questions, model calls or Index aggregation are run.
A brand counts once per answer, using the Index spellings and stored aliases. First means the first distinct name in the extracted list. Names are not newly merged across countries; a local subsidiary or differently named brand may remain separate. Unlike the public rankings, the downloadable study retains names seen only once.
There were 27 successful answers with no brand. They remain in the denominators. Failed calls are excluded. A tie is reported as a tie, and counts are descriptive: repeated answers are not independent consumer observations.
- ChatGPT
- gpt-6-sol
- Gemini
- google/gemini-3.1-flash-lite
- Claude
- claude-sonnet-5
ChatGPT and Claude were collected through subscription command-line tools; Gemini through an API gateway. The country was named in the local-language prompt. We did not test geolocated public accounts. Model updates, personalization, the wording of a question and web search can change the answer.
Read the full Index methodologyQuestions about the study
Does first place mean the best brand?
No. First means the first brand in the extracted list of an answer. It measures ordering in this sample, not product quality, suitability, market share or a promise of a future recommendation.
Why do the assistants have different answer counts?
Each country and category has four questions. ChatGPT and Gemini answered each three times, giving twelve answers each. Claude answered once, giving four. Pooled totals therefore give ChatGPT and Gemini more weight; compare assistants separately in the country tables.
Can I reuse the charts and data?
Yes, under CC BY 4.0. Credit AIGROW, link to this study and include the October dataset DOI. Each country page offers a chart and an image embed code with a link back. The CSV includes every counted brand, including brands named only once.
Do these answers represent the public chatbot apps today?
They are a frozen October 2026 sample from specific models and collection routes, without web search. Answers in a public app can differ with its model, location, personalization, prompt and date. We did not survey consumers or measure purchases.
Check what AI can read about your business.
The free scan checks your website for signals that help assistants understand it. Your results are separate from this consumer-brand study.