The brands AI recommends in Portugal
In Portugal, ChatGPT put ActivoBank first in 11 of 12 bank answers. Gemini led with ActivoBank; Claude with ActivoBank.
Study by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0
Categories in Portugal, by whether the three assistants put the same brand first
- Same sole leader
- 3 / 9
- Different leaders
- 5 / 9
- Tie or no leader
- 1 / 9
Four questions combined, without web search. Ties do not count as agreement.
First is the most frequent first name in the four-question sample. Named counts answers mentioning a brand anywhere. An answer may name several brands, so mention counts do not sum to the answer total.
Banks
ChatGPT
ActivoBank11 of 12 first names
Gemini
ActivoBank5 of 12 first names
Claude
ActivoBank3 of 4 first names
Mentions, every brand and the four questions
In Portugal, ChatGPT named ActivoBank in 12 of 12 answers about banks.
ChatGPT
Most often named: ActivoBank, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| ActivoBank | 11 | 12 |
| Moey! | 1 | 9 |
| Banco CTT | 0 | 5 |
| Millennium bcp | 0 | 3 |
| Caixa Geral de Depósitos | 0 | 2 |
| Revolut | 0 | 2 |
| Crédito Agrícola | 0 | 1 |
Gemini
Most often named: ActivoBank, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| ActivoBank | 5 | 12 |
| Moey! | 2 | 11 |
| Banco Best | 4 | 9 |
| Millennium bcp | 1 | 6 |
| Revolut | 0 | 6 |
| Novo Banco | 0 | 5 |
| Banco Big | 0 | 4 |
| Banco BPI | 0 | 4 |
| Santander | 0 | 3 |
| Banco CTT | 0 | 1 |
Claude
Most often named: ActivoBank, Banco CTT, Revolut. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| ActivoBank | 3 | 4 |
| Banco CTT | 0 | 4 |
| Revolut | 1 | 4 |
| Millennium bcp | 0 | 3 |
| N26 | 0 | 3 |
| Novo Banco | 0 | 2 |
The four questions, as asked
- Qual é o melhor banco em Portugal para uma conta à ordem do dia a dia?
- Acabei de me mudar e preciso de abrir uma conta bancária em Portugal. Que banco me recomendarias?
- Que banco em Portugal cobra as comissões mais baixas?
- Que banco em Portugal tem a melhor app?
Car insurance
ChatGPT
Fidelidade10 of 12 first names
Gemini
Fidelidade9 of 12 first names
Claude
Fidelidade3 of 4 first names
Mentions, every brand and the four questions
In Portugal, ChatGPT named Fidelidade in 10 of 12 answers about car insurance.
ChatGPT
Most often named: Fidelidade, in 10 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Fidelidade | 10 | 10 |
| Ageas Seguros | 0 | 7 |
| Allianz | 0 | 5 |
| OK! Seguros | 1 | 5 |
| Seguro Directo | 1 | 3 |
| Zurich | 0 | 3 |
| Generali Tranquilidade | 0 | 2 |
| LOGO | 0 | 2 |
Gemini
Most often named: Allianz, Fidelidade. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Allianz | 0 | 12 |
| Fidelidade | 9 | 12 |
| LOGO | 0 | 11 |
| Ageas Seguros | 0 | 9 |
| Zurich | 0 | 9 |
| OK! Seguros | 0 | 6 |
| Generali Tranquilidade | 0 | 2 |
| Seguro Directo | 2 | 2 |
| Médis | 0 | 1 |
| Seguros Continente | 1 | 1 |
Claude
Most often named: Fidelidade, Zurich. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Fidelidade | 3 | 4 |
| Zurich | 0 | 4 |
| Ageas Seguros | 0 | 3 |
| Generali | 0 | 3 |
| Generali Tranquilidade | 0 | 3 |
| LOGO | 1 | 3 |
| Allianz | 0 | 2 |
| Liberty Seguros | 0 | 2 |
| Açoreana Seguros | 0 | 1 |
| Lusitania | 0 | 1 |
| MAPFRE | 0 | 1 |
| OK! Seguros | 0 | 1 |
The four questions, as asked
- Qual é a melhor seguradora de automóveis em Portugal?
- Acabei de comprar o meu primeiro carro em Portugal. Que seguradora me recomendarias?
- Que seguradora de automóveis em Portugal oferece a melhor relação qualidade-preço?
- Que seguradora de automóveis em Portugal é melhor a tratar sinistros?
Mobile carriers
ChatGPT
DIGI, MEO4 of 12 first namesTied first
Gemini
MEO6 of 12 first names
Claude
MEO3 of 4 first names
Mentions, every brand and the four questions
In Portugal, ChatGPT named DIGI in 9 of 12 answers about mobile carriers.
ChatGPT
Most often named: DIGI, in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| DIGI | 4 | 9 |
| MEO | 4 | 7 |
| Vodafone | 2 | 6 |
| WOO | 2 | 6 |
| Amigo | 0 | 5 |
| NOS | 0 | 3 |
| UZO | 0 | 3 |
Gemini
Most often named: UZO, WOO. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| UZO | 5 | 12 |
| WOO | 1 | 12 |
| Vodafone | 0 | 11 |
| MEO | 6 | 9 |
| NOS | 0 | 9 |
| NOWO | 0 | 5 |
| Amigo | 0 | 2 |
| DIGI | 0 | 1 |
| VODAFONE YORN | 0 | 1 |
Claude
Most often named: MEO, NOS, Vodafone. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| MEO | 3 | 4 |
| NOS | 0 | 4 |
| Vodafone | 0 | 4 |
| DIGI | 0 | 2 |
| NOWO | 1 | 2 |
| UZO | 0 | 2 |
| Lobster | 0 | 1 |
The four questions, as asked
- Qual é a melhor operadora de telemóvel em Portugal?
- Preciso de um novo tarifário de telemóvel em Portugal. Que operadora me recomendarias?
- Que operadora de telemóvel em Portugal tem os tarifários com melhor relação qualidade-preço?
- Que operadora de telemóvel tem a melhor cobertura em Portugal?
Home internet providers
ChatGPT
DIGI7 of 12 first names
Gemini
MEO7 of 12 first names
Claude
MEO3 of 4 first names
Mentions, every brand and the four questions
In Portugal, ChatGPT had tied leaders for home internet providers: MEO, Vodafone. Each appeared in 10 of 12 answers.
ChatGPT
Most often named: MEO, Vodafone. Each appeared in 10 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| MEO | 4 | 10 |
| Vodafone | 1 | 10 |
| DIGI | 7 | 8 |
| NOS | 0 | 5 |
| WOO | 0 | 2 |
| Amigo | 0 | 1 |
| LigaT | 0 | 1 |
Gemini
Most often named: DIGI, MEO, NOS, Vodafone. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| DIGI | 3 | 12 |
| MEO | 7 | 12 |
| NOS | 0 | 12 |
| Vodafone | 2 | 12 |
| NOWO | 0 | 4 |
Claude
Most often named: MEO, NOS, Vodafone. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| MEO | 3 | 4 |
| NOS | 0 | 4 |
| Vodafone | 0 | 4 |
| NOWO | 1 | 3 |
The four questions, as asked
- Qual é a melhor operadora de internet fixa em Portugal?
- Vou mudar-me para um apartamento novo em Portugal. Que operadora de internet devo contratar?
- Que operadora em Portugal oferece a melhor relação qualidade-preço em internet rápida para casa?
- Que operadora de internet em Portugal é mais fiável para trabalhar a partir de casa?
Energy suppliers
ChatGPT
Goldenergy5 of 12 first names
Gemini
EDP6 of 12 first names
Claude
Galp2 of 4 first names
Mentions, every brand and the four questions
In Portugal, ChatGPT named Goldenergy in 11 of 12 answers about energy suppliers.
ChatGPT
Most often named: Goldenergy, in 11 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Goldenergy | 5 | 11 |
| EDP | 1 | 7 |
| Endesa | 0 | 4 |
| Galp | 0 | 3 |
| Iberdrola | 1 | 3 |
| Plenitude | 1 | 3 |
| Coopérnico | 2 | 2 |
| Luzboa | 2 | 2 |
Gemini
Most often named: EDP, Goldenergy, Iberdrola. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| EDP | 6 | 12 |
| Goldenergy | 5 | 12 |
| Iberdrola | 0 | 12 |
| Endesa | 0 | 10 |
| Galp | 0 | 8 |
| Plenitude | 0 | 5 |
| Coopérnico | 1 | 1 |
Claude
Most often named: Coopérnico, EDP, Iberdrola. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Coopérnico | 0 | 4 |
| EDP | 1 | 4 |
| Iberdrola | 0 | 4 |
| Endesa | 0 | 3 |
| Galp | 2 | 3 |
| Goldenergy | 1 | 3 |
| Luzboa | 0 | 2 |
| EndesaX | 0 | 1 |
The four questions, as asked
- Qual é a melhor empresa de eletricidade em Portugal?
- Vou mudar-me para uma casa nova em Portugal. Que empresa de eletricidade e gás devo escolher?
- Que empresa de energia em Portugal tem as tarifas mais baratas?
- Que empresa de energia em Portugal tem o melhor plano de energia renovável?
Supermarkets
ChatGPT
Continente5 of 12 first names
Gemini
Continente6 of 12 first names
Claude
Mercadona2 of 4 first names
Mentions, every brand and the four questions
In Portugal, ChatGPT named Continente in 9 of 12 answers about supermarkets.
ChatGPT
Most often named: Continente, in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Continente | 5 | 9 |
| Mercadona | 4 | 8 |
| Lidl | 3 | 6 |
| Pingo Doce | 0 | 6 |
| ALDI | 0 | 3 |
| Auchan | 0 | 3 |
| El Corte Inglés | 0 | 1 |
| Mercadão | 0 | 1 |
Gemini
Most often named: Auchan, Continente, Pingo Doce. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Auchan | 0 | 12 |
| Continente | 6 | 12 |
| Pingo Doce | 3 | 12 |
| Mercadona | 1 | 8 |
| El Corte Inglés | 2 | 6 |
| Lidl | 0 | 6 |
| ALDI | 0 | 3 |
| Intermarché | 0 | 3 |
| Minipreço | 0 | 1 |
Claude
Most often named: Continente, Pingo Doce. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Continente | 1 | 4 |
| Pingo Doce | 0 | 4 |
| Auchan | 0 | 3 |
| Mercadona | 2 | 3 |
| El Corte Inglés | 1 | 2 |
| Lidl | 0 | 2 |
| ALDI | 0 | 1 |
| Mercados Municipais | 0 | 1 |
| Minipreço | 0 | 1 |
The four questions, as asked
- Qual é a melhor cadeia de supermercados em Portugal?
- Que supermercado em Portugal tem os preços mais baixos para as compras da semana?
- Que cadeia de supermercados em Portugal tem os melhores produtos frescos?
- Que supermercado em Portugal tem o melhor serviço de entrega de compras online?
Car brands
ChatGPT
Toyota6 of 12 first names
Gemini
Toyota6 of 12 first names
Claude
Toyota2 of 4 first names
Mentions, every brand and the four questions
In Portugal, ChatGPT had tied leaders for car brands: Hyundai, Toyota. Each appeared in 9 of 12 answers.
ChatGPT
Most often named: Hyundai, Toyota. Each appeared in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Hyundai | 0 | 9 |
| Toyota | 6 | 9 |
| Kia | 3 | 8 |
| Skoda | 0 | 8 |
| Dacia | 3 | 6 |
| Honda | 0 | 3 |
| Tesla | 0 | 3 |
| Renault | 0 | 1 |
Gemini
Most often named: Kia, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Kia | 0 | 12 |
| Hyundai | 0 | 10 |
| Toyota | 6 | 9 |
| Volvo | 0 | 9 |
| BMW | 0 | 6 |
| Skoda | 0 | 6 |
| Dacia | 3 | 4 |
| Renault | 0 | 4 |
| Tesla | 3 | 4 |
| Honda | 0 | 3 |
| Peugeot | 0 | 3 |
| Porsche | 0 | 3 |
| Volkswagen | 0 | 3 |
| Mazda | 0 | 2 |
| Audi | 0 | 1 |
Claude
Most often named: Hyundai, Kia. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Hyundai | 0 | 4 |
| Kia | 0 | 4 |
| Dacia | 1 | 3 |
| Toyota | 2 | 3 |
| BMW | 0 | 2 |
| Skoda | 0 | 2 |
| Volkswagen | 0 | 2 |
| BYD | 0 | 1 |
| Honda | 0 | 1 |
| Mercedes-Benz | 0 | 1 |
| Peugeot | 0 | 1 |
| Porsche | 0 | 1 |
| Renault | 0 | 1 |
| Tesla | 1 | 1 |
The four questions, as asked
- Que marca de automóveis me recomendarias comprar em Portugal?
- Quero comprar um carro familiar fiável em Portugal. Que marca devo escolher?
- Que marca de automóveis oferece a melhor relação qualidade-preço em Portugal?
- Que marca faz o melhor carro elétrico que se pode comprar em Portugal?
Online brokers
ChatGPT
XTB4 of 12 first names
Gemini
DEGIRO12 of 12 first names
Claude
Trading 2122 of 4 first names
Mentions, every brand and the four questions
In Portugal, ChatGPT had tied leaders for online brokers: DEGIRO, XTB. Each appeared in 11 of 12 answers.
ChatGPT
Most often named: DEGIRO, XTB. Each appeared in 11 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| DEGIRO | 2 | 11 |
| XTB | 4 | 11 |
| Interactive Brokers | 2 | 5 |
| Trading 212 | 3 | 4 |
| Trade Republic | 0 | 3 |
| Banco Invest | 1 | 2 |
| ActivoBank | 0 | 1 |
Gemini
Most often named: DEGIRO, Interactive Brokers, XTB. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| DEGIRO | 12 | 12 |
| Interactive Brokers | 0 | 12 |
| XTB | 0 | 12 |
| Trading 212 | 0 | 6 |
| Banco Invest | 0 | 5 |
| Banco Carregosa | 0 | 1 |
Claude
Most often named: DEGIRO, XTB. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| DEGIRO | 1 | 4 |
| XTB | 1 | 4 |
| Interactive Brokers | 0 | 3 |
| Trading 212 | 2 | 3 |
| Banco Best | 0 | 1 |
| Banco Carregosa | 0 | 1 |
| Trade Republic | 0 | 1 |
The four questions, as asked
- Qual é a melhor corretora online para investir em Portugal?
- Quero começar a investir em ETFs em Portugal. Que app de investimento me recomendarias?
- Que corretora online em Portugal tem as comissões mais baixas?
- Que plataforma de investimento em Portugal é melhor para principiantes?
Electronics retailers
ChatGPT
PCDIGA5 of 12 first names
Gemini
PCDIGA6 of 12 first names
Claude
Worten4 of 4 first names
Mentions, every brand and the four questions
In Portugal, ChatGPT named Worten in 11 of 12 answers about electronics retailers.
ChatGPT
Most often named: Worten, in 11 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Worten | 4 | 11 |
| Fnac | 0 | 8 |
| PCDIGA | 5 | 8 |
| Globaldata | 0 | 6 |
| Radio Popular | 0 | 3 |
| Amazon | 1 | 1 |
| Castro Electrónica | 1 | 1 |
| El Corte Inglés | 1 | 1 |
Gemini
Most often named: Worten, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Worten | 3 | 12 |
| Fnac | 0 | 11 |
| Globaldata | 0 | 10 |
| PCDIGA | 6 | 10 |
| Radio Popular | 0 | 7 |
| Amazon | 1 | 4 |
| PCComponentes | 2 | 2 |
| Switch Technology | 0 | 1 |
Claude
Most often named: Fnac, MediaMarkt, Worten. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Fnac | 0 | 4 |
| MediaMarkt | 0 | 4 |
| Worten | 4 | 4 |
| PCDIGA | 0 | 3 |
| Radio Popular | 0 | 2 |
| Amazon | 0 | 1 |
| Chip7 | 0 | 1 |
| El Corte Inglés | 0 | 1 |
The four questions, as asked
- Qual é a melhor loja de eletrónica em Portugal?
- Quero comprar um portátil novo em Portugal. Em que loja me recomendarias comprá-lo?
- Que loja de eletrónica em Portugal tem os melhores preços?
- Que loja de eletrónica em Portugal presta o melhor apoio ao cliente e facilita mais as devoluções?
Press kit
Use the country URL for local results and the DOI for the frozen October Index dataset. The study files below are derived from that edition; they do not have a separate DOI.
- Successful answers
- 5,040
- Countries
- 20
- Categories
- 9
Guglielmo Paesano (2026). The brands AI recommends in 20 countries. AIGROW. October 2026 Index data. https://aigrow.gg/research/ai-brands-2026/portugal DOI 10.5281/zenodo.23188442
Download a country chart
Preview the chart
What we measured
A frozen sample of consumer-brand answers from the October AIGROW Index, not a survey of buyers and not an evaluation of the brands.
Collected from 2026-10-05 to 2026-10-06: 5,040 successful answers across 20 countries and 9 categories. Each cell combines four locally worded questions. ChatGPT and Gemini answered each question three times; Claude once. This study excludes web-search answers and Grok.
Collection, counting and model details
The writer reads the already published October pages and the latest stored answer for each probe up to 2026-10-06T23:59:59.999Z. It checks every published brand count against that page before writing. No new questions, model calls or Index aggregation are run.
A brand counts once per answer, using the Index spellings and stored aliases. First means the first distinct name in the extracted list. Names are not newly merged across countries; a local subsidiary or differently named brand may remain separate. Unlike the public rankings, the downloadable study retains names seen only once.
There were 27 successful answers with no brand. They remain in the denominators. Failed calls are excluded. A tie is reported as a tie, and counts are descriptive: repeated answers are not independent consumer observations.
- ChatGPT
- gpt-6-sol
- Gemini
- google/gemini-3.1-flash-lite
- Claude
- claude-sonnet-5
ChatGPT and Claude were collected through subscription command-line tools; Gemini through an API gateway. The country was named in the local-language prompt. We did not test geolocated public accounts. Model updates, personalization, the wording of a question and web search can change the answer.
Read the full Index methodologyQuestions about the study
Does first place mean the best brand?
No. First means the first brand in the extracted list of an answer. It measures ordering in this sample, not product quality, suitability, market share or a promise of a future recommendation.
Why do the assistants have different answer counts?
Each country and category has four questions. ChatGPT and Gemini answered each three times, giving twelve answers each. Claude answered once, giving four. Pooled totals therefore give ChatGPT and Gemini more weight; compare assistants separately in the country tables.
Can I reuse the charts and data?
Yes, under CC BY 4.0. Credit AIGROW, link to this study and include the October dataset DOI. Each country page offers a chart and an image embed code with a link back. The CSV includes every counted brand, including brands named only once.
Do these answers represent the public chatbot apps today?
They are a frozen October 2026 sample from specific models and collection routes, without web search. Answers in a public app can differ with its model, location, personalization, prompt and date. We did not survey consumers or measure purchases.
Check what AI can read about your business.
The free scan checks your website for signals that help assistants understand it. Your results are separate from this consumer-brand study.