The brands AI recommends in Canada
In Canada, ChatGPT put RBC first in 6 of 12 bank answers. Gemini led with Tangerine; Claude with RBC.
Study by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0
Categories in Canada, by whether the three assistants put the same brand first
- Same sole leader
- 3 / 9
- Different leaders
- 3 / 9
- Tie or no leader
- 3 / 9
Four questions combined, without web search. Ties do not count as agreement.
First is the most frequent first name in the four-question sample. Named counts answers mentioning a brand anywhere. An answer may name several brands, so mention counts do not sum to the answer total.
Banks
ChatGPT
RBC6 of 12 first names
Gemini
Tangerine4 of 12 first names
Claude
RBC2 of 4 first names
Mentions, every brand and the four questions
In Canada, ChatGPT had tied leaders for banks: Tangerine, TD. Each appeared in 7 of 12 answers.
ChatGPT
Most often named: Tangerine, TD. Each appeared in 7 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Tangerine | 0 | 7 |
| TD | 0 | 7 |
| RBC | 6 | 6 |
| Simplii Financial | 5 | 6 |
| CIBC | 0 | 5 |
| EQ Bank | 1 | 3 |
| Scotiabank | 0 | 3 |
Gemini
Most often named: EQ Bank, RBC, TD. Each appeared in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| EQ Bank | 2 | 9 |
| RBC | 3 | 9 |
| TD | 3 | 9 |
| Tangerine | 4 | 8 |
| BMO | 0 | 6 |
| CIBC | 0 | 6 |
| Scotiabank | 0 | 6 |
| Simplii Financial | 0 | 6 |
| Wealthsimple Cash | 0 | 3 |
| KOHO | 0 | 1 |
| PC Financial | 0 | 1 |
Claude
Most often named: Tangerine, in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Tangerine | 1 | 4 |
| RBC | 2 | 3 |
| TD | 0 | 3 |
| CIBC | 0 | 2 |
| EQ Bank | 1 | 2 |
| Scotiabank | 0 | 2 |
| Simplii Financial | 0 | 2 |
| BMO | 0 | 1 |
The four questions, as asked
- What is the best bank in Canada for an everyday checking account?
- I just moved to Canada and need to open a bank account. Which bank would you recommend?
- Which bank in Canada has the lowest fees?
- Which bank in Canada has the best mobile app?
Car insurance
ChatGPT
CAA Insurance7 of 12 first names
Gemini
Intact Insurance6 of 12 first names
Claude
Aviva Canada2 of 4 first names
Mentions, every brand and the four questions
In Canada, ChatGPT named CAA Insurance in 10 of 12 answers about car insurance.
ChatGPT
Most often named: CAA Insurance, in 10 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| CAA Insurance | 7 | 10 |
| Intact Insurance | 1 | 8 |
| The Co-operators | 3 | 7 |
| TD Insurance | 0 | 6 |
| Sonnet Insurance | 0 | 3 |
| Belairdirect | 1 | 2 |
| Aviva Canada | 0 | 1 |
| Desjardins Insurance | 0 | 1 |
| The Personal | 0 | 1 |
Gemini
Most often named: Aviva Canada, Intact Insurance. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Aviva Canada | 0 | 12 |
| Intact Insurance | 6 | 12 |
| CAA Insurance | 3 | 11 |
| The Co-operators | 0 | 10 |
| Desjardins Insurance | 0 | 9 |
| TD Insurance | 0 | 9 |
| Economical Insurance | 0 | 6 |
| Belairdirect | 3 | 4 |
| Wawanesa Insurance | 0 | 3 |
| Sonnet Insurance | 0 | 1 |
Claude
Most often named: Aviva Canada, Desjardins Insurance, Intact Insurance, TD Insurance. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Aviva Canada | 2 | 4 |
| Desjardins Insurance | 1 | 4 |
| Intact Insurance | 0 | 4 |
| TD Insurance | 0 | 4 |
| Belairdirect | 0 | 3 |
| Economical Insurance | 1 | 3 |
| The Co-operators | 0 | 3 |
| CAA Insurance | 0 | 1 |
| Kanetix.ca | 0 | 1 |
| Square One Insurance | 0 | 1 |
| Wawanesa Insurance | 0 | 1 |
The four questions, as asked
- What is the best car insurance company in Canada?
- I just bought my first car in Canada. Which insurance company would you recommend?
- Which car insurance company in Canada offers the best value for money?
- Which car insurance company in Canada is best at handling claims?
Mobile carriers
ChatGPT
Public Mobile6 of 12 first names
Gemini
Public Mobile6 of 12 first names
Claude
Fizz, Koodo Mobile, Rogers, TELUS1 of 4 first namesTied first
Mentions, every brand and the four questions
In Canada, ChatGPT named Freedom Mobile in 9 of 12 answers about mobile carriers.
ChatGPT
Most often named: Freedom Mobile, in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Freedom Mobile | 0 | 9 |
| Public Mobile | 6 | 6 |
| Rogers | 2 | 6 |
| TELUS | 1 | 6 |
| Bell Mobility | 3 | 4 |
| Fizz | 0 | 4 |
| Koodo Mobile | 0 | 4 |
| Lucky Mobile | 0 | 1 |
Gemini
Most often named: Bell Mobility, Fido, Freedom Mobile, Koodo Mobile, Public Mobile, Rogers, TELUS, Virgin Plus. Each appeared in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Bell Mobility | 3 | 9 |
| Fido | 0 | 9 |
| Freedom Mobile | 0 | 9 |
| Koodo Mobile | 0 | 9 |
| Public Mobile | 6 | 9 |
| Rogers | 0 | 9 |
| TELUS | 3 | 9 |
| Virgin Plus | 0 | 9 |
| Fizz | 0 | 3 |
| Chatr Mobile | 0 | 1 |
| Lucky Mobile | 0 | 1 |
Claude
Most often named: Bell Mobility, Koodo Mobile, Public Mobile, Rogers, TELUS. Each appeared in 3 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Bell Mobility | 0 | 3 |
| Koodo Mobile | 1 | 3 |
| Public Mobile | 0 | 3 |
| Rogers | 1 | 3 |
| TELUS | 1 | 3 |
| Fido | 0 | 2 |
| Virgin Plus | 0 | 2 |
| Chatr Mobile | 0 | 1 |
| Fizz | 1 | 1 |
| Freedom Mobile | 0 | 1 |
The four questions, as asked
- What is the best cell phone carrier in Canada?
- I need a new phone plan in Canada. Which carrier would you recommend?
- Which cell phone carrier in Canada has the best value plans?
- Which cell phone carrier has the best coverage in Canada?
Home internet providers
ChatGPT
Bell9 of 12 first names
Gemini
Bell6 of 12 first names
Claude
TELUS2 of 4 first names
Mentions, every brand and the four questions
In Canada, ChatGPT had tied leaders for home internet providers: Bell, Rogers, TELUS. Each appeared in 9 of 12 answers.
ChatGPT
Most often named: Bell, Rogers, TELUS. Each appeared in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Bell | 9 | 9 |
| Rogers | 0 | 9 |
| TELUS | 0 | 9 |
| Beanfield | 2 | 3 |
| Fizz | 0 | 3 |
| Oxio | 1 | 3 |
| TekSavvy | 0 | 3 |
| Videotron | 0 | 2 |
| Distributel | 0 | 1 |
| EBOX | 0 | 1 |
| SaskTel | 0 | 1 |
Gemini
Most often named: TekSavvy, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| TekSavvy | 5 | 12 |
| Bell | 6 | 9 |
| Rogers | 0 | 9 |
| Start.ca | 0 | 9 |
| TELUS | 0 | 9 |
| Oxio | 1 | 5 |
| Fido Internet | 0 | 4 |
| Virgin Plus | 0 | 4 |
| Shaw | 0 | 2 |
| Videotron | 0 | 2 |
| Beanfield | 0 | 1 |
| Distributel | 0 | 1 |
Claude
Most often named: Bell, Rogers, TELUS. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Bell | 1 | 4 |
| Rogers | 0 | 4 |
| TELUS | 2 | 4 |
| Cogeco | 0 | 3 |
| TekSavvy | 0 | 3 |
| Fizz | 1 | 2 |
| Shaw | 0 | 2 |
| Videotron | 0 | 2 |
| Distributel | 0 | 1 |
| Eastlink | 0 | 1 |
| Oxio | 0 | 1 |
| Starlink | 0 | 1 |
| Xplornet | 0 | 1 |
The four questions, as asked
- What is the best home internet provider in Canada?
- I am moving into a new apartment in Canada. Which internet provider should I sign up with?
- Which internet provider in Canada offers the best value for fast home internet?
- Which internet provider in Canada is the most reliable for working from home?
Energy suppliers
ChatGPT
Hydro-Québec8 of 12 first names
Gemini
BC Hydro, Bullfrog Power, Enbridge Gas, Encor by EPCOR3 of 12 first namesTied first
Claude
Bullfrog Power, ENMAX1 of 4 first namesTied first
Mentions, every brand and the four questions
In Canada, ChatGPT named Hydro-Québec in 9 of 12 answers about energy suppliers.
ChatGPT
Most often named: Hydro-Québec, in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Hydro-Québec | 8 | 9 |
| BC Hydro | 0 | 7 |
| Manitoba Hydro | 0 | 4 |
| Bullfrog Power | 3 | 3 |
| ENMAX | 0 | 3 |
| Enbridge Gas | 0 | 2 |
| FortisBC | 0 | 2 |
| Hydro One | 0 | 1 |
Gemini
Most often named: EPCOR, in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| EPCOR | 0 | 9 |
| Direct Energy | 0 | 8 |
| ENMAX | 0 | 8 |
| BC Hydro | 3 | 6 |
| Hydro One | 0 | 6 |
| Hydro-Québec | 0 | 6 |
| Toronto Hydro | 0 | 4 |
| Bullfrog Power | 3 | 3 |
| Enbridge Gas | 3 | 3 |
| Encor by EPCOR | 3 | 3 |
| FortisBC | 0 | 3 |
| Hudson Energy | 0 | 3 |
| Manitoba Hydro | 0 | 3 |
| Spot Power | 0 | 3 |
| GreenPlanet Energy | 0 | 2 |
| Nova Scotia Power | 0 | 2 |
| Bruce Power | 0 | 1 |
| Elexicon Energy | 0 | 1 |
| EnergyRates.ca | 0 | 1 |
| Just Energy | 0 | 1 |
Claude
Most often named: BC Hydro, Direct Energy, ENMAX, Hydro-Québec. Each appeared in 2 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| BC Hydro | 0 | 2 |
| Direct Energy | 0 | 2 |
| ENMAX | 1 | 2 |
| Hydro-Québec | 0 | 2 |
| ATCO Energy | 0 | 1 |
| Bullfrog Power | 1 | 1 |
| EPCOR | 0 | 1 |
| Manitoba Hydro | 0 | 1 |
| Toronto Hydro | 0 | 1 |
The four questions, as asked
- What is the best electricity provider in Canada?
- I am moving into a new home in Canada. Which electricity and gas company should I choose?
- Which energy company in Canada has the cheapest rates?
- Which energy provider in Canada has the best renewable energy plan?
Supermarkets
ChatGPT
Costco Wholesale, Farm Boy, No Frills3 of 12 first namesTied first
Gemini
Costco Wholesale, No Frills, Whole Foods Market3 of 12 first namesTied first
Claude
Costco Wholesale, Longo's, No Frills, Voilà by Sobeys1 of 4 first namesTied first
Mentions, every brand and the four questions
In Canada, ChatGPT named Walmart in 7 of 12 answers about supermarkets.
ChatGPT
Most often named: Walmart, in 7 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Walmart | 2 | 7 |
| No Frills | 3 | 5 |
| Costco Wholesale | 3 | 3 |
| Farm Boy | 3 | 3 |
| FreshCo | 0 | 3 |
| Longo's | 0 | 3 |
| PC Express | 0 | 3 |
| Voilà by Sobeys | 1 | 3 |
| Whole Foods Market | 0 | 3 |
| Food Basics | 0 | 1 |
| Loblaw Companies Limited | 0 | 1 |
| Loblaws | 0 | 1 |
| Real Canadian Superstore | 0 | 1 |
Gemini
Most often named: Save-On-Foods, in 7 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Save-On-Foods | 0 | 7 |
| Farm Boy | 0 | 6 |
| Whole Foods Market | 3 | 6 |
| Metro | 0 | 5 |
| Walmart | 0 | 5 |
| Loblaws | 0 | 4 |
| Costco Wholesale | 3 | 3 |
| FreshCo | 0 | 3 |
| Giant Tiger | 0 | 3 |
| IGA | 0 | 3 |
| Instacart | 2 | 3 |
| No Frills | 3 | 3 |
| PC Express | 1 | 3 |
| Voilà by Sobeys | 0 | 3 |
| Amazon Fresh | 0 | 2 |
| Food Basics | 0 | 2 |
| Longo's | 0 | 1 |
| Real Canadian Superstore | 0 | 1 |
Claude
Most often named: Costco Wholesale, in 3 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Costco Wholesale | 1 | 3 |
| Longo's | 1 | 2 |
| Real Canadian Superstore | 0 | 2 |
| Save-On-Foods | 0 | 2 |
| T&T Supermarket | 0 | 2 |
| Walmart | 0 | 2 |
| Farm Boy | 0 | 1 |
| Food Basics | 0 | 1 |
| FreshCo | 0 | 1 |
| Instacart | 0 | 1 |
| Loblaws | 0 | 1 |
| Maxi | 0 | 1 |
| No Frills | 1 | 1 |
| Sobeys | 0 | 1 |
| Voilà by Sobeys | 1 | 1 |
| Whole Foods Market | 0 | 1 |
The four questions, as asked
- What is the best grocery store chain in Canada?
- Which grocery store in Canada has the lowest prices for a weekly shop?
- Which grocery store chain in Canada has the best fresh produce?
- Which grocery store in Canada has the best online grocery delivery?
Car brands
ChatGPT
Toyota9 of 12 first names
Gemini
Toyota9 of 12 first names
Claude
Toyota3 of 4 first names
Mentions, every brand and the four questions
In Canada, ChatGPT named Toyota in 9 of 12 answers about car brands.
ChatGPT
Most often named: Toyota, in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Toyota | 9 | 9 |
| Honda | 0 | 8 |
| Hyundai | 2 | 6 |
| Subaru | 0 | 6 |
| Mazda | 0 | 5 |
| Kia | 0 | 4 |
| Tesla | 1 | 3 |
Gemini
Most often named: Hyundai, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Hyundai | 0 | 12 |
| Kia | 0 | 10 |
| Honda | 0 | 9 |
| Mazda | 0 | 9 |
| Subaru | 0 | 9 |
| Toyota | 9 | 9 |
| Ford | 0 | 3 |
| Tesla | 3 | 3 |
| Lexus | 0 | 1 |
| Polestar | 0 | 1 |
| Porsche | 0 | 1 |
| Rivian | 0 | 1 |
| Volvo | 0 | 1 |
Claude
Most often named: Honda, Kia, Mazda, Subaru, Toyota. Each appeared in 3 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Honda | 0 | 3 |
| Kia | 0 | 3 |
| Mazda | 0 | 3 |
| Subaru | 0 | 3 |
| Toyota | 3 | 3 |
| Hyundai | 0 | 2 |
| BMW | 0 | 1 |
| Tesla | 1 | 1 |
The four questions, as asked
- Which car brand would you recommend buying in Canada?
- I want to buy a reliable family car in Canada. Which brand should I choose?
- Which car brand offers the best value for money in Canada?
- Which brand makes the best electric car you can buy in Canada?
Online brokers
ChatGPT
Wealthsimple12 of 12 first names
Gemini
Wealthsimple11 of 12 first names
Claude
Wealthsimple3 of 4 first names
Mentions, every brand and the four questions
In Canada, ChatGPT named Wealthsimple in 12 of 12 answers about online brokers.
ChatGPT
Most often named: Wealthsimple, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Wealthsimple | 12 | 12 |
| Questrade | 0 | 9 |
| Interactive Brokers | 0 | 8 |
| National Bank Direct Brokerage | 0 | 4 |
| Disnat | 0 | 3 |
| Justwealth | 0 | 1 |
| RBC InvestEase | 0 | 1 |
| TD Easy Trade | 0 | 1 |
Gemini
Most often named: Questrade, Wealthsimple. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Questrade | 1 | 12 |
| Wealthsimple | 11 | 12 |
| Interactive Brokers | 0 | 9 |
| National Bank Direct Brokerage | 0 | 5 |
| Qtrade | 0 | 4 |
| BMO InvestorLine | 0 | 3 |
| CIBC Investor's Edge | 0 | 2 |
| CI Direct Investing | 0 | 1 |
Claude
Most often named: Questrade, Wealthsimple. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Questrade | 1 | 4 |
| Wealthsimple | 3 | 4 |
| BMO InvestorLine | 0 | 2 |
| CIBC Investor's Edge | 0 | 2 |
| National Bank Direct Brokerage | 0 | 2 |
| RBC Direct Investing | 0 | 2 |
| TD Direct Investing | 0 | 2 |
| Interactive Brokers | 0 | 1 |
| RBC InvestEase | 0 | 1 |
The four questions, as asked
- What is the best online broker for investing in Canada?
- I want to start investing in ETFs in Canada. Which investing app would you recommend?
- Which online broker in Canada has the lowest fees?
- Which investment platform in Canada is best for beginners?
Electronics retailers
ChatGPT
Best Buy Canada9 of 12 first names
Gemini
Best Buy Canada5 of 12 first names
Claude
Best Buy Canada2 of 4 first names
Mentions, every brand and the four questions
In Canada, ChatGPT named Best Buy Canada in 12 of 12 answers about electronics retailers.
ChatGPT
Most often named: Best Buy Canada, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Best Buy Canada | 9 | 12 |
| Costco | 3 | 9 |
| Canada Computers | 0 | 8 |
| London Drugs | 0 | 3 |
| Memory Express | 0 | 3 |
| Apple Store | 0 | 2 |
| Visions Electronics | 0 | 2 |
| Staples Canada | 0 | 1 |
Gemini
Most often named: Best Buy Canada, Canada Computers. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Best Buy Canada | 5 | 12 |
| Canada Computers | 3 | 12 |
| Memory Express | 0 | 8 |
| Apple Store | 1 | 6 |
| Newegg Canada | 0 | 6 |
| Amazon | 0 | 4 |
| Costco | 3 | 3 |
| Dell | 0 | 3 |
| Lenovo | 0 | 3 |
| London Drugs | 0 | 2 |
| Microsoft Store | 0 | 2 |
| B&H Photo Video | 0 | 1 |
Claude
Most often named: Best Buy Canada, Costco. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Best Buy Canada | 2 | 4 |
| Costco | 1 | 4 |
| Memory Express | 0 | 3 |
| Visions Electronics | 0 | 3 |
| Amazon | 1 | 2 |
| Apple Store | 0 | 2 |
| Canada Computers | 0 | 2 |
| The Source | 0 | 2 |
| Dell | 0 | 1 |
| Lenovo | 0 | 1 |
| London Drugs | 0 | 1 |
| Walmart Canada | 0 | 1 |
The four questions, as asked
- What is the best electronics store in Canada?
- I want to buy a new laptop in Canada. Which store would you recommend buying it from?
- Which electronics retailer in Canada has the best prices?
- Which electronics store in Canada has the best customer service and returns?
Press kit
Use the country URL for local results and the DOI for the frozen October Index dataset. The study files below are derived from that edition; they do not have a separate DOI.
- Successful answers
- 5,040
- Countries
- 20
- Categories
- 9
Guglielmo Paesano (2026). The brands AI recommends in 20 countries. AIGROW. October 2026 Index data. https://aigrow.gg/research/ai-brands-2026/canada DOI 10.5281/zenodo.23188442
Download a country chart
Preview the chart
What we measured
A frozen sample of consumer-brand answers from the October AIGROW Index, not a survey of buyers and not an evaluation of the brands.
Collected from 2026-10-05 to 2026-10-06: 5,040 successful answers across 20 countries and 9 categories. Each cell combines four locally worded questions. ChatGPT and Gemini answered each question three times; Claude once. This study excludes web-search answers and Grok.
Collection, counting and model details
The writer reads the already published October pages and the latest stored answer for each probe up to 2026-10-06T23:59:59.999Z. It checks every published brand count against that page before writing. No new questions, model calls or Index aggregation are run.
A brand counts once per answer, using the Index spellings and stored aliases. First means the first distinct name in the extracted list. Names are not newly merged across countries; a local subsidiary or differently named brand may remain separate. Unlike the public rankings, the downloadable study retains names seen only once.
There were 27 successful answers with no brand. They remain in the denominators. Failed calls are excluded. A tie is reported as a tie, and counts are descriptive: repeated answers are not independent consumer observations.
- ChatGPT
- gpt-6-sol
- Gemini
- google/gemini-3.1-flash-lite
- Claude
- claude-sonnet-5
ChatGPT and Claude were collected through subscription command-line tools; Gemini through an API gateway. The country was named in the local-language prompt. We did not test geolocated public accounts. Model updates, personalization, the wording of a question and web search can change the answer.
Read the full Index methodologyQuestions about the study
Does first place mean the best brand?
No. First means the first brand in the extracted list of an answer. It measures ordering in this sample, not product quality, suitability, market share or a promise of a future recommendation.
Why do the assistants have different answer counts?
Each country and category has four questions. ChatGPT and Gemini answered each three times, giving twelve answers each. Claude answered once, giving four. Pooled totals therefore give ChatGPT and Gemini more weight; compare assistants separately in the country tables.
Can I reuse the charts and data?
Yes, under CC BY 4.0. Credit AIGROW, link to this study and include the October dataset DOI. Each country page offers a chart and an image embed code with a link back. The CSV includes every counted brand, including brands named only once.
Do these answers represent the public chatbot apps today?
They are a frozen October 2026 sample from specific models and collection routes, without web search. Answers in a public app can differ with its model, location, personalization, prompt and date. We did not survey consumers or measure purchases.
Check what AI can read about your business.
The free scan checks your website for signals that help assistants understand it. Your results are separate from this consumer-brand study.