The brands AI recommends in Switzerland
In Switzerland, ChatGPT put Bank Cler first in 3 of 12 bank answers. Gemini led with Neon; Claude with Neon.
Study by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0
Categories in Switzerland, by whether the three assistants put the same brand first
- Same sole leader
- 6 / 9
- Different leaders
- 2 / 9
- Tie or no leader
- 1 / 9
Four questions combined, without web search. Ties do not count as agreement.
First is the most frequent first name in the four-question sample. Named counts answers mentioning a brand anywhere. An answer may name several brands, so mention counts do not sum to the answer total.
Banks
ChatGPT
Bank Cler3 of 12 first names
Gemini
Neon12 of 12 first names
Claude
Neon3 of 4 first names
Mentions, every brand and the four questions
In Switzerland, ChatGPT named Neon in 8 of 12 answers about banks.
ChatGPT
Most often named: Neon, in 8 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Neon | 2 | 8 |
| Bank Cler | 3 | 5 |
| UBS | 2 | 5 |
| PostFinance | 0 | 4 |
| Yuh | 1 | 4 |
| Zak | 2 | 4 |
| Zürcher Kantonalbank | 1 | 3 |
| Migros Bank | 1 | 1 |
| Raiffeisen | 0 | 1 |
| Swissquote Bank | 0 | 1 |
Gemini
Most often named: Neon, Zak. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Neon | 12 | 12 |
| Zak | 0 | 12 |
| UBS | 0 | 11 |
| Yuh | 0 | 9 |
| Revolut | 0 | 6 |
| Zürcher Kantonalbank | 0 | 6 |
| Credit Suisse | 0 | 3 |
| PostFinance | 0 | 1 |
Claude
Most often named: Neon, Yuh. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Neon | 3 | 4 |
| Yuh | 0 | 4 |
| PostFinance | 0 | 3 |
| UBS | 1 | 3 |
| Zak | 0 | 3 |
| Raiffeisen | 0 | 2 |
| Revolut | 0 | 2 |
| Wise | 0 | 1 |
| Zürcher Kantonalbank | 0 | 1 |
The four questions, as asked
- Welche Bank in der Schweiz ist für ein Privatkonto im Alltag am besten?
- Ich bin gerade hierhergezogen und brauche in der Schweiz ein Bankkonto. Welche Bank würdest du empfehlen?
- Welche Bank in der Schweiz hat die niedrigsten Gebühren?
- Welche Bank in der Schweiz hat die beste Banking-App?
Car insurance
ChatGPT
Die Mobiliar9 of 12 first names
Gemini
AXA5 of 12 first names
Claude
Die Mobiliar2 of 4 first names
Mentions, every brand and the four questions
In Switzerland, ChatGPT had tied leaders for car insurance: AXA, Die Mobiliar. Each appeared in 10 of 12 answers.
ChatGPT
Most often named: AXA, Die Mobiliar. Each appeared in 10 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| AXA | 0 | 10 |
| Die Mobiliar | 9 | 10 |
| Zurich | 0 | 5 |
| Smile | 3 | 3 |
| Baloise | 0 | 2 |
| simpego | 0 | 2 |
| TCS | 0 | 2 |
| Vaudoise | 0 | 2 |
Gemini
Most often named: Allianz Suisse, AXA, Die Mobiliar. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Allianz Suisse | 0 | 12 |
| AXA | 5 | 12 |
| Die Mobiliar | 4 | 12 |
| Smile | 3 | 9 |
| Helvetia | 0 | 8 |
| Zurich | 0 | 8 |
Claude
Most often named: AXA, Baloise, Zurich. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| AXA | 0 | 4 |
| Baloise | 1 | 4 |
| Zurich | 0 | 4 |
| Allianz Suisse | 0 | 3 |
| Die Mobiliar | 2 | 3 |
| Helvetia | 0 | 3 |
| Smile | 1 | 3 |
| comparis.ch | 0 | 1 |
| TCS | 0 | 1 |
The four questions, as asked
- Welcher Autoversicherer ist in der Schweiz am besten?
- Ich habe mir gerade in der Schweiz mein erstes Auto gekauft. Welchen Versicherer würdest du empfehlen?
- Welcher Autoversicherer in der Schweiz bietet das beste Preis-Leistungs-Verhältnis?
- Welcher Autoversicherer in der Schweiz wickelt Schadensfälle am besten ab?
Mobile carriers
ChatGPT
Swisscom, Wingo6 of 12 first namesTied first
Gemini
Swisscom, Wingo6 of 12 first namesTied first
Claude
Swisscom3 of 4 first names
Mentions, every brand and the four questions
In Switzerland, ChatGPT named Wingo in 8 of 12 answers about mobile carriers.
ChatGPT
Most often named: Wingo, in 8 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Wingo | 6 | 8 |
| Galaxus Mobile | 0 | 6 |
| Sunrise | 0 | 6 |
| Swisscom | 6 | 6 |
| Yallo | 0 | 5 |
| Salt | 0 | 4 |
| GoMo | 0 | 1 |
Gemini
Most often named: Galaxus Mobile, Salt, Swisscom, Wingo. Each appeared in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Galaxus Mobile | 0 | 9 |
| Salt | 0 | 9 |
| Swisscom | 6 | 9 |
| Wingo | 6 | 9 |
| Sunrise | 0 | 8 |
| Yallo | 0 | 6 |
| Digital Republic | 0 | 3 |
| Coop Mobile | 0 | 2 |
| TalkTalk | 0 | 2 |
Claude
Most often named: Salt, in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Salt | 0 | 4 |
| M-Budget Mobile | 0 | 3 |
| Sunrise | 0 | 3 |
| Swisscom | 3 | 3 |
| Wingo | 0 | 3 |
| Yallo | 1 | 3 |
| Galaxus Mobile | 0 | 1 |
| Lebara | 0 | 1 |
| Lidl Connect | 0 | 1 |
The four questions, as asked
- Welcher Mobilfunkanbieter ist in der Schweiz am besten?
- Ich brauche in der Schweiz ein neues Handy-Abo. Welchen Anbieter würdest du empfehlen?
- Welcher Mobilfunkanbieter in der Schweiz hat die Handy-Abos mit dem besten Preis-Leistungs-Verhältnis?
- Welcher Mobilfunkanbieter hat in der Schweiz die beste Netzabdeckung?
Home internet providers
ChatGPT
Swisscom8 of 12 first names
Gemini
Swisscom9 of 12 first names
Claude
Swisscom3 of 4 first names
Mentions, every brand and the four questions
In Switzerland, ChatGPT named Init7 in 12 of 12 answers about home internet providers.
ChatGPT
Most often named: Init7, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Init7 | 1 | 12 |
| Swisscom | 8 | 9 |
| Salt | 1 | 8 |
| Sunrise | 0 | 5 |
| Wingo | 2 | 5 |
| iWay | 0 | 1 |
| Quickline | 0 | 1 |
| yallo | 0 | 1 |
Gemini
Most often named: Sunrise, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Sunrise | 0 | 12 |
| Init7 | 0 | 11 |
| Salt | 0 | 9 |
| Swisscom | 9 | 9 |
| Wingo | 0 | 9 |
| iWay | 0 | 5 |
| yallo | 3 | 4 |
Claude
Most often named: Init7, Quickline, Sunrise, Swisscom. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Init7 | 0 | 4 |
| Quickline | 0 | 4 |
| Sunrise | 0 | 4 |
| Swisscom | 3 | 4 |
| Salt | 1 | 3 |
| Wingo | 0 | 3 |
| iWay | 0 | 1 |
The four questions, as asked
- Welcher Internetanbieter für zu Hause ist in der Schweiz am besten?
- Ich ziehe in der Schweiz in eine neue Wohnung. Welchen Internetanbieter soll ich nehmen?
- Welcher Internetanbieter in der Schweiz bietet schnelles Internet zu Hause zum besten Preis-Leistungs-Verhältnis?
- Welcher Internetanbieter in der Schweiz ist fürs Homeoffice am zuverlässigsten?
Energy suppliers
ChatGPT
ewz7 of 12 first names
Gemini
ewz9 of 12 first names
Claude
ewz1 of 4 first names
Mentions, every brand and the four questions
In Switzerland, ChatGPT named ewz in 9 of 12 answers about energy suppliers.
ChatGPT
Most often named: ewz, in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| ewz | 7 | 9 |
| IWB | 0 | 7 |
| EKZ | 2 | 4 |
| BKW | 0 | 3 |
| SIG | 0 | 2 |
| Energie Wasser Bern | 0 | 1 |
| Groupe E | 0 | 1 |
| Swisscom Energy Solutions AG | 1 | 1 |
Gemini
Most often named: BKW, ewz. Each appeared in 11 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| BKW | 0 | 11 |
| ewz | 9 | 11 |
| Alpiq | 0 | 10 |
| IWB | 0 | 9 |
| Axpo | 0 | 5 |
| CKW | 0 | 4 |
| Energie 360° | 0 | 4 |
| WWZ | 0 | 3 |
| Energie Wasser Bern | 1 | 2 |
| EKZ | 1 | 1 |
| EWS | 1 | 1 |
| Primeo Energie | 0 | 1 |
| St. Galler Stadtwerke | 0 | 1 |
Claude
Most often named: BKW, EKZ, ewz, Groupe E, IWB, St. Galler Stadtwerke. Each appeared in 1 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| BKW | 0 | 1 |
| EKZ | 0 | 1 |
| ewz | 1 | 1 |
| Groupe E | 0 | 1 |
| IWB | 0 | 1 |
| St. Galler Stadtwerke | 0 | 1 |
The four questions, as asked
- Welcher Stromanbieter ist in der Schweiz am besten?
- Ich ziehe in der Schweiz um. Welchen Anbieter für Strom und Gas soll ich wählen?
- Welcher Energieanbieter in der Schweiz hat die günstigsten Tarife?
- Welcher Energieanbieter in der Schweiz hat den besten Ökostromtarif?
Supermarkets
ChatGPT
Migros6 of 12 first names
Gemini
Migros9 of 12 first names
Claude
Migros2 of 4 first names
Mentions, every brand and the four questions
In Switzerland, ChatGPT had tied leaders for supermarkets: Coop, Migros. Each appeared in 9 of 12 answers.
ChatGPT
Most often named: Coop, Migros. Each appeared in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Coop | 3 | 9 |
| Migros | 6 | 9 |
| Lidl Schweiz | 3 | 7 |
| Aldi Suisse | 0 | 3 |
| Denner | 0 | 2 |
| Farmy | 0 | 2 |
Gemini
Most often named: Coop, Migros. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Coop | 0 | 12 |
| Migros | 9 | 12 |
| Aldi Suisse | 0 | 7 |
| Lidl Schweiz | 0 | 7 |
| Denner | 3 | 6 |
| Farmy | 0 | 3 |
| Galaxus | 0 | 3 |
| Globus Delicatessa | 0 | 3 |
| Manor Food | 0 | 2 |
| Alnatura | 0 | 1 |
| Volg | 0 | 1 |
Claude
Most often named: Coop, Migros. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Coop | 1 | 4 |
| Migros | 2 | 4 |
| Aldi Suisse | 0 | 2 |
| Denner | 1 | 2 |
| Lidl Schweiz | 0 | 2 |
| Farmy | 0 | 1 |
| Galaxus | 0 | 1 |
| Globus Delicatessa | 0 | 1 |
| LANDI | 0 | 1 |
| LeShop.ch | 0 | 1 |
The four questions, as asked
- Welche Supermarktkette ist in der Schweiz am besten?
- Welcher Supermarkt in der Schweiz ist für den Wocheneinkauf am günstigsten?
- Welche Supermarktkette in der Schweiz hat das beste frische Obst und Gemüse?
- Welcher Supermarkt in der Schweiz liefert Online-Einkäufe am besten?
Car brands
ChatGPT
Toyota6 of 12 first names
Gemini
Toyota6 of 12 first names
Claude
Toyota2 of 4 first names
Mentions, every brand and the four questions
In Switzerland, ChatGPT named Škoda in 10 of 12 answers about car brands.
ChatGPT
Most often named: Škoda, in 10 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Škoda | 1 | 10 |
| Toyota | 6 | 9 |
| Dacia | 2 | 3 |
| Honda | 0 | 3 |
| Hyundai | 3 | 3 |
| Tesla | 0 | 2 |
| Volvo | 0 | 2 |
| BMW | 0 | 1 |
| Kia | 0 | 1 |
| Subaru | 0 | 1 |
Gemini
Most often named: Škoda, Toyota. Each appeared in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Škoda | 2 | 9 |
| Toyota | 6 | 9 |
| BMW | 0 | 6 |
| Hyundai | 0 | 6 |
| Volkswagen | 0 | 6 |
| Volvo | 0 | 6 |
| Subaru | 0 | 5 |
| Mercedes-Benz | 0 | 4 |
| Tesla | 3 | 4 |
| Dacia | 1 | 3 |
| Kia | 0 | 3 |
| Porsche | 0 | 3 |
| Audi | 0 | 2 |
| Honda | 0 | 2 |
| Mazda | 0 | 1 |
| MG Motor | 0 | 1 |
| Seat | 0 | 1 |
Claude
Most often named: Škoda, in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Škoda | 0 | 4 |
| Volvo | 0 | 3 |
| BMW | 0 | 2 |
| Hyundai | 0 | 2 |
| Kia | 0 | 2 |
| Mazda | 0 | 2 |
| Tesla | 1 | 2 |
| Toyota | 2 | 2 |
| Volkswagen | 0 | 2 |
| Audi | 0 | 1 |
| Dacia | 1 | 1 |
| Mercedes-Benz | 0 | 1 |
| Seat/Cupra | 0 | 1 |
| Subaru | 0 | 1 |
| Suzuki | 0 | 1 |
The four questions, as asked
- Welche Automarke würdest du in der Schweiz zum Kauf empfehlen?
- Ich möchte in der Schweiz ein zuverlässiges Familienauto kaufen. Welche Marke soll ich nehmen?
- Welche Automarke bietet in der Schweiz das beste Preis-Leistungs-Verhältnis?
- Welche Marke baut das beste Elektroauto, das man in der Schweiz kaufen kann?
Online brokers
ChatGPT
Interactive Brokers9 of 12 first names
Gemini
Interactive Brokers6 of 12 first names
Claude
Interactive Brokers2 of 4 first names
Mentions, every brand and the four questions
In Switzerland, ChatGPT named Saxo Bank in 11 of 12 answers about online brokers.
ChatGPT
Most often named: Saxo Bank, in 11 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Saxo Bank | 0 | 11 |
| Interactive Brokers | 9 | 9 |
| Swissquote | 1 | 7 |
| Yuh | 1 | 6 |
| DEGIRO | 0 | 3 |
| findependent | 1 | 1 |
| True Wealth | 0 | 1 |
Gemini
Most often named: neon, Swissquote. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| neon | 0 | 12 |
| Swissquote | 1 | 12 |
| DEGIRO | 2 | 11 |
| Interactive Brokers | 6 | 9 |
| Yuh | 3 | 4 |
| Zak | 0 | 3 |
| Saxo Bank | 0 | 2 |
| True Wealth | 0 | 1 |
Claude
Most often named: Swissquote, in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Swissquote | 0 | 4 |
| Interactive Brokers | 2 | 3 |
| Cornèrtrader | 0 | 2 |
| DEGIRO | 0 | 2 |
| Saxo Bank | 0 | 2 |
| Selma Finance | 0 | 2 |
| Yuh | 0 | 2 |
| Finpension | 1 | 1 |
| Frankly | 0 | 1 |
| neon | 1 | 1 |
| PostFinance E-Trading | 0 | 1 |
| True Wealth | 0 | 1 |
| VIAC | 0 | 1 |
The four questions, as asked
- Welcher Online-Broker ist in der Schweiz am besten zum Investieren?
- Ich möchte in der Schweiz anfangen, in ETFs zu investieren. Welche Investment-App würdest du empfehlen?
- Welcher Online-Broker in der Schweiz hat die niedrigsten Gebühren?
- Welche Investmentplattform in der Schweiz ist für Anfänger am besten?
Electronics retailers
ChatGPT
Digitec9 of 12 first names
Gemini
Digitec6 of 12 first names
Claude
Digitec3 of 4 first names
Mentions, every brand and the four questions
In Switzerland, ChatGPT named Brack.ch in 12 of 12 answers about electronics retailers.
ChatGPT
Most often named: Brack.ch, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Brack.ch | 1 | 12 |
| Digitec | 9 | 10 |
| Interdiscount | 0 | 9 |
| Galaxus | 1 | 2 |
| Digitec Galaxus | 1 | 1 |
| MediaMarkt | 0 | 1 |
Gemini
Most often named: Brack.ch, in 11 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Brack.ch | 0 | 11 |
| MediaMarkt | 0 | 10 |
| Digitec | 6 | 9 |
| Galaxus | 4 | 8 |
| Interdiscount | 0 | 8 |
| Steg Electronics | 0 | 6 |
| Data Quest | 0 | 3 |
| Fust | 0 | 2 |
| Melectronics | 0 | 2 |
| Digitec Galaxus | 1 | 1 |
| Toppreise.ch | 1 | 1 |
Claude
Most often named: Fust, Interdiscount, Microspot. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Fust | 0 | 4 |
| Interdiscount | 0 | 4 |
| Microspot | 0 | 4 |
| Digitec | 3 | 3 |
| Galaxus | 0 | 3 |
| Apple Store | 0 | 1 |
| Brack.ch | 0 | 1 |
| Digitec Galaxus | 1 | 1 |
| MediaMarkt | 0 | 1 |
The four questions, as asked
- Welches Elektronikgeschäft in der Schweiz ist am besten?
- Ich möchte in der Schweiz einen neuen Laptop kaufen. Welches Geschäft würdest du empfehlen?
- Welcher Elektronikhändler in der Schweiz hat die besten Preise?
- Welches Elektronikgeschäft in der Schweiz ist bei Kundenservice und Rückgaben am besten?
Press kit
Use the country URL for local results and the DOI for the frozen October Index dataset. The study files below are derived from that edition; they do not have a separate DOI.
- Successful answers
- 5,040
- Countries
- 20
- Categories
- 9
Guglielmo Paesano (2026). The brands AI recommends in 20 countries. AIGROW. October 2026 Index data. https://aigrow.gg/research/ai-brands-2026/switzerland DOI 10.5281/zenodo.23188442
Download a country chart
Preview the chart
What we measured
A frozen sample of consumer-brand answers from the October AIGROW Index, not a survey of buyers and not an evaluation of the brands.
Collected from 2026-10-05 to 2026-10-06: 5,040 successful answers across 20 countries and 9 categories. Each cell combines four locally worded questions. ChatGPT and Gemini answered each question three times; Claude once. This study excludes web-search answers and Grok.
Collection, counting and model details
The writer reads the already published October pages and the latest stored answer for each probe up to 2026-10-06T23:59:59.999Z. It checks every published brand count against that page before writing. No new questions, model calls or Index aggregation are run.
A brand counts once per answer, using the Index spellings and stored aliases. First means the first distinct name in the extracted list. Names are not newly merged across countries; a local subsidiary or differently named brand may remain separate. Unlike the public rankings, the downloadable study retains names seen only once.
There were 27 successful answers with no brand. They remain in the denominators. Failed calls are excluded. A tie is reported as a tie, and counts are descriptive: repeated answers are not independent consumer observations.
- ChatGPT
- gpt-6-sol
- Gemini
- google/gemini-3.1-flash-lite
- Claude
- claude-sonnet-5
ChatGPT and Claude were collected through subscription command-line tools; Gemini through an API gateway. The country was named in the local-language prompt. We did not test geolocated public accounts. Model updates, personalization, the wording of a question and web search can change the answer.
Read the full Index methodologyQuestions about the study
Does first place mean the best brand?
No. First means the first brand in the extracted list of an answer. It measures ordering in this sample, not product quality, suitability, market share or a promise of a future recommendation.
Why do the assistants have different answer counts?
Each country and category has four questions. ChatGPT and Gemini answered each three times, giving twelve answers each. Claude answered once, giving four. Pooled totals therefore give ChatGPT and Gemini more weight; compare assistants separately in the country tables.
Can I reuse the charts and data?
Yes, under CC BY 4.0. Credit AIGROW, link to this study and include the October dataset DOI. Each country page offers a chart and an image embed code with a link back. The CSV includes every counted brand, including brands named only once.
Do these answers represent the public chatbot apps today?
They are a frozen October 2026 sample from specific models and collection routes, without web search. Answers in a public app can differ with its model, location, personalization, prompt and date. We did not survey consumers or measure purchases.
Check what AI can read about your business.
The free scan checks your website for signals that help assistants understand it. Your results are separate from this consumer-brand study.