The brands AI recommends in Poland
In Poland, ChatGPT put Bank Millennium first in 6 of 12 bank answers. Gemini led with Bank Pekao; Claude with mBank.
Study by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0
Categories in Poland, by whether the three assistants put the same brand first
- Same sole leader
- 7 / 9
- Different leaders
- 2 / 9
- Tie or no leader
- 0 / 9
Four questions combined, without web search. Ties do not count as agreement.
First is the most frequent first name in the four-question sample. Named counts answers mentioning a brand anywhere. An answer may name several brands, so mention counts do not sum to the answer total.
Banks
ChatGPT
Bank Millennium6 of 12 first names
Gemini
Bank Pekao6 of 12 first names
Claude
mBank4 of 4 first names
Mentions, every brand and the four questions
In Poland, ChatGPT named Bank Millennium in 10 of 12 answers about banks.
ChatGPT
Most often named: Bank Millennium, in 10 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Bank Millennium | 6 | 10 |
| mBank | 1 | 7 |
| ING Bank Śląski | 0 | 6 |
| Santander Bank Polska | 1 | 6 |
| Nest Bank | 3 | 3 |
| PKO Bank Polski | 1 | 2 |
| Citi Handlowy | 0 | 1 |
Gemini
Most often named: ING Bank Śląski, Santander Bank Polska. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| ING Bank Śląski | 1 | 12 |
| Santander Bank Polska | 0 | 12 |
| mBank | 0 | 9 |
| PKO Bank Polski | 0 | 9 |
| Bank Millennium | 2 | 7 |
| Bank Pekao | 6 | 6 |
| Alior Bank | 0 | 3 |
| VeloBank | 3 | 3 |
Claude
Most often named: Bank Millennium, ING Bank Śląski, mBank, Santander Bank Polska. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Bank Millennium | 0 | 4 |
| ING Bank Śląski | 0 | 4 |
| mBank | 4 | 4 |
| Santander Bank Polska | 0 | 4 |
| PKO Bank Polski | 0 | 3 |
| Bank Pekao | 0 | 1 |
The four questions, as asked
- Który bank w Polsce jest najlepszy do codziennego korzystania z konta osobistego?
- Właśnie się przeprowadzam w Polsce i potrzebuję otworzyć konto. Który bank polecasz?
- Który bank w Polsce ma najniższe opłaty?
- Który bank w Polsce ma najlepszą aplikację mobilną?
Car insurance
ChatGPT
PZU6 of 12 first names
Gemini
PZU7 of 12 first names
Claude
PZU4 of 4 first names
Mentions, every brand and the four questions
In Poland, ChatGPT named Warta in 12 of 12 answers about car insurance.
ChatGPT
Most often named: Warta, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Warta | 1 | 12 |
| PZU | 6 | 9 |
| Ergo Hestia | 2 | 6 |
| Link4 | 1 | 6 |
| UNIQA | 2 | 4 |
Gemini
Most often named: Link4, PZU, Warta. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Link4 | 5 | 12 |
| PZU | 7 | 12 |
| Warta | 0 | 12 |
| Ergo Hestia | 0 | 9 |
| Allianz | 0 | 7 |
| Generali | 0 | 6 |
| UNIQA | 0 | 3 |
Claude
Most often named: Allianz, Generali, PZU, Warta. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Allianz | 0 | 4 |
| Generali | 0 | 4 |
| PZU | 4 | 4 |
| Warta | 0 | 4 |
| Ergo Hestia | 0 | 3 |
| Link4 | 0 | 2 |
| Wiener | 0 | 1 |
The four questions, as asked
- Która firma oferująca ubezpieczenia samochodowe jest najlepsza w Polsce?
- Właśnie kupiłem pierwszy samochód w Polsce. Którą firmę ubezpieczeniową polecasz?
- Która firma oferująca ubezpieczenia samochodowe w Polsce ma najlepszy stosunek ceny do jakości?
- Która firma oferująca ubezpieczenia samochodowe w Polsce najlepiej radzi sobie z likwidacją szkód?
Mobile carriers
ChatGPT
Orange6 of 12 first names
Gemini
Orange5 of 12 first names
Claude
Plus3 of 4 first names
Mentions, every brand and the four questions
In Poland, ChatGPT had tied leaders for mobile carriers: Orange, T-Mobile. Each appeared in 8 of 12 answers.
ChatGPT
Most often named: Orange, T-Mobile. Each appeared in 8 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Orange | 6 | 8 |
| T-Mobile | 2 | 8 |
| Play | 0 | 6 |
| Mobile Vikings | 3 | 4 |
| nju mobile | 0 | 4 |
| Orange Flex | 1 | 4 |
| Plus | 0 | 3 |
Gemini
Most often named: Orange, T-Mobile. Each appeared in 10 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Orange | 5 | 10 |
| T-Mobile | 4 | 10 |
| Play | 0 | 9 |
| Plus | 0 | 9 |
| nju mobile | 3 | 6 |
| Heyah | 0 | 5 |
| Plush | 0 | 5 |
| Mobile Vikings | 0 | 3 |
| a2mobile | 0 | 2 |
| Orange Flex | 0 | 1 |
Claude
Most often named: Orange, Play, Plus, T-Mobile. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Orange | 0 | 4 |
| Play | 0 | 4 |
| Plus | 3 | 4 |
| T-Mobile | 0 | 4 |
| nju mobile | 0 | 2 |
| Plush | 1 | 2 |
| Virgin Mobile Polska | 0 | 2 |
| Red Bull MOBILE | 0 | 1 |
The four questions, as asked
- Który operator komórkowy jest najlepszy w Polsce?
- Potrzebuję nowego abonamentu komórkowego w Polsce. Którego operatora polecasz?
- Który operator komórkowy w Polsce ma najkorzystniejsze oferty?
- Który operator komórkowy ma najlepszy zasięg w Polsce?
Home internet providers
ChatGPT
Orange Polska9 of 12 first names
Gemini
Orange Polska12 of 12 first names
Claude
Orange Polska4 of 4 first names
Mentions, every brand and the four questions
In Poland, ChatGPT named Orange Polska in 12 of 12 answers about home internet providers.
ChatGPT
Most often named: Orange Polska, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Orange Polska | 9 | 12 |
| Netia | 1 | 11 |
| INEA | 1 | 8 |
| Play | 1 | 6 |
| T-Mobile Polska | 0 | 2 |
Gemini
Most often named: Netia, Orange Polska, T-Mobile Polska, UPC Polska, Vectra. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Netia | 0 | 12 |
| Orange Polska | 12 | 12 |
| T-Mobile Polska | 0 | 12 |
| UPC Polska | 0 | 12 |
| Vectra | 0 | 12 |
| Plus | 0 | 6 |
| Multimedia Polska | 0 | 2 |
Claude
Most often named: INEA, Orange Polska, Play, Vectra. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| INEA | 0 | 4 |
| Orange Polska | 4 | 4 |
| Play | 0 | 4 |
| Vectra | 0 | 4 |
| Netia | 0 | 3 |
| T-Mobile Polska | 0 | 3 |
| Lokalny operator osiedlowy | 0 | 1 |
| Nju Mobile | 0 | 1 |
| UPC Polska | 0 | 1 |
| UPC/Vectra | 0 | 1 |
| Vodafone | 0 | 1 |
The four questions, as asked
- Który dostawca internetu domowego jest najlepszy w Polsce?
- Wprowadzam się do nowego mieszkania w Polsce. Z którym dostawcą internetu podpisać umowę?
- Który dostawca internetu w Polsce ma najkorzystniejszą ofertę szybkiego internetu domowego?
- Który dostawca internetu w Polsce jest najbardziej niezawodny do pracy z domu?
Energy suppliers
ChatGPT
PGE3 of 12 first names
Gemini
PGE7 of 12 first names
Claude
PGE2 of 4 first names
Mentions, every brand and the four questions
In Poland, ChatGPT named Tauron in 8 of 12 answers about energy suppliers.
ChatGPT
Most often named: Tauron, in 8 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Tauron | 2 | 8 |
| PGE | 3 | 7 |
| E.ON Polska | 1 | 3 |
| Enea | 0 | 3 |
| PGNiG | 0 | 2 |
| Polenergia | 1 | 2 |
| Respect Energy | 2 | 2 |
| ORLEN | 1 | 1 |
Gemini
Most often named: PGE, Tauron. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| PGE | 7 | 12 |
| Tauron | 0 | 12 |
| Enea | 2 | 10 |
| Energa | 0 | 9 |
| E.ON Polska | 0 | 7 |
| Respect Energy | 2 | 3 |
| PGNiG | 0 | 2 |
| Ekoen | 1 | 1 |
| Ekoen / innogy Polska | 0 | 1 |
Claude
Most often named: Fortum, PGE, Tauron. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Fortum | 1 | 4 |
| PGE | 2 | 4 |
| Tauron | 0 | 4 |
| Enea | 0 | 3 |
| Energa | 0 | 3 |
| E.ON Polska | 0 | 1 |
| ENGIE Polska | 0 | 1 |
| Lumi Direct | 0 | 1 |
| PGNiG | 0 | 1 |
| Polenergia | 0 | 1 |
| Polsat Energia | 0 | 1 |
| Respect Energy | 0 | 1 |
| ZE PAK | 1 | 1 |
The four questions, as asked
- Który dostawca prądu jest najlepszy w Polsce?
- Przeprowadzam się do nowego domu w Polsce. Którego dostawcę prądu i gazu wybrać?
- Która firma energetyczna w Polsce ma najniższe stawki?
- Który dostawca energii w Polsce ma najlepszą ofertę energii odnawialnej?
Supermarkets
ChatGPT
Lidl6 of 12 first names
Gemini
Lidl6 of 12 first names
Claude
Lidl2 of 4 first names
Mentions, every brand and the four questions
In Poland, ChatGPT named Auchan in 10 of 12 answers about supermarkets.
ChatGPT
Most often named: Auchan, in 10 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Auchan | 3 | 10 |
| Lidl | 6 | 9 |
| Biedronka | 0 | 8 |
| Carrefour | 0 | 3 |
| Frisco | 3 | 3 |
| Kaufland | 0 | 3 |
Gemini
Most often named: Auchan, in 10 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Auchan | 0 | 10 |
| Biedronka | 0 | 9 |
| Lidl | 6 | 9 |
| Dino | 3 | 6 |
| Kaufland | 0 | 6 |
| Carrefour | 0 | 5 |
| Aldi | 0 | 4 |
| Barbora.pl | 0 | 3 |
| Frisco | 3 | 3 |
| Netto | 0 | 3 |
| Allegro One | 0 | 1 |
| Glovo | 0 | 1 |
Claude
Most often named: Biedronka, Lidl. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Biedronka | 1 | 4 |
| Lidl | 2 | 4 |
| Carrefour | 0 | 3 |
| Kaufland | 0 | 3 |
| Auchan | 0 | 2 |
| Netto | 0 | 2 |
| Aldi | 0 | 1 |
| Dino | 0 | 1 |
| Frisco | 1 | 1 |
| Lokalny targ / warzywniak | 0 | 1 |
The four questions, as asked
- Która sieć sklepów spożywczych jest najlepsza w Polsce?
- Który sklep spożywczy w Polsce jest najtańszy na cotygodniowe zakupy?
- Która sieć sklepów spożywczych w Polsce ma najlepsze świeże warzywa i owoce?
- Który sklep spożywczy w Polsce najlepiej dostarcza zakupy zamówione online?
Car brands
ChatGPT
Toyota6 of 12 first names
Gemini
Toyota6 of 12 first names
Claude
Toyota2 of 4 first names
Mentions, every brand and the four questions
In Poland, ChatGPT had tied leaders for car brands: Kia, Skoda, Toyota. Each appeared in 9 of 12 answers.
ChatGPT
Most often named: Kia, Skoda, Toyota. Each appeared in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Kia | 3 | 9 |
| Skoda | 3 | 9 |
| Toyota | 6 | 9 |
| Dacia | 0 | 3 |
| Honda | 0 | 3 |
| Hyundai | 0 | 3 |
| Tesla | 0 | 3 |
Gemini
Most often named: Hyundai, Kia. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Hyundai | 0 | 12 |
| Kia | 0 | 12 |
| Skoda | 0 | 9 |
| Toyota | 6 | 9 |
| Dacia | 3 | 6 |
| Volvo | 0 | 4 |
| BMW | 0 | 3 |
| Honda | 0 | 3 |
| Porsche | 0 | 3 |
| Tesla | 3 | 3 |
| Volkswagen | 0 | 3 |
| Mercedes-Benz | 0 | 2 |
| Audi | 0 | 1 |
| Mazda | 0 | 1 |
Claude
Most often named: Hyundai, Kia, Skoda. Each appeared in 3 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Hyundai | 0 | 3 |
| Kia | 0 | 3 |
| Skoda | 0 | 3 |
| Toyota | 2 | 2 |
| BMW | 0 | 1 |
| Dacia | 0 | 1 |
| Honda | 0 | 1 |
| Mazda | 0 | 1 |
| Suzuki | 0 | 1 |
| Tesla | 1 | 1 |
| Volkswagen | 0 | 1 |
| Volvo | 0 | 1 |
The four questions, as asked
- Jaką markę samochodu polecasz kupić w Polsce?
- Chcę kupić niezawodny samochód rodzinny w Polsce. Jaką markę wybrać?
- Która marka samochodów oferuje najlepszy stosunek ceny do jakości w Polsce?
- Która marka produkuje najlepszy samochód elektryczny, jaki można kupić w Polsce?
Online brokers
ChatGPT
XTB12 of 12 first names
Gemini
XTB12 of 12 first names
Claude
XTB4 of 4 first names
Mentions, every brand and the four questions
In Poland, ChatGPT named XTB in 12 of 12 answers about online brokers.
ChatGPT
Most often named: XTB, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| XTB | 12 | 12 |
| Bossa.pl | 0 | 7 |
| Interactive Brokers | 0 | 6 |
| Biuro Maklerskie mBanku | 0 | 3 |
| Trading 212 | 0 | 3 |
| Degiro | 0 | 2 |
Gemini
Most often named: Degiro, XTB. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Degiro | 0 | 12 |
| XTB | 12 | 12 |
| Bossa.pl | 0 | 11 |
| Interactive Brokers | 0 | 9 |
| Biuro Maklerskie mBanku | 0 | 6 |
Claude
Most often named: XTB, in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| XTB | 4 | 4 |
| Biuro Maklerskie mBanku | 0 | 3 |
| Bossa.pl | 0 | 3 |
| Degiro | 0 | 3 |
| Interactive Brokers | 0 | 3 |
| Finax | 0 | 1 |
| PKO BP | 0 | 1 |
| Trading 212 | 0 | 1 |
The four questions, as asked
- Który broker online jest najlepszy do inwestowania w Polsce?
- Chcę zacząć inwestować w ETF-y w Polsce. Którą aplikację do inwestowania polecasz?
- Który broker online w Polsce ma najniższe opłaty?
- Która platforma inwestycyjna w Polsce jest najlepsza dla początkujących?
Electronics retailers
ChatGPT
x-kom9 of 12 first names
Gemini
x-kom9 of 12 first names
Claude
x-kom4 of 4 first names
Mentions, every brand and the four questions
In Poland, ChatGPT named x-kom in 12 of 12 answers about electronics retailers.
ChatGPT
Most often named: x-kom, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| x-kom | 9 | 12 |
| Media Expert | 1 | 10 |
| RTV Euro AGD | 0 | 5 |
| Morele.net | 1 | 4 |
| Amazon.pl | 1 | 2 |
| Komputronik | 0 | 2 |
| OleOle! | 0 | 1 |
Gemini
Most often named: Media Expert, Morele.net, x-kom. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Media Expert | 0 | 12 |
| Morele.net | 3 | 12 |
| x-kom | 9 | 12 |
| Komputronik | 0 | 11 |
| RTV Euro AGD | 0 | 10 |
| Electro.pl | 0 | 3 |
| Media Markt | 0 | 3 |
| OleOle! | 0 | 3 |
| Neonet | 0 | 1 |
Claude
Most often named: Media Expert, Morele.net, RTV Euro AGD, x-kom. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Media Expert | 0 | 4 |
| Morele.net | 0 | 4 |
| RTV Euro AGD | 0 | 4 |
| x-kom | 4 | 4 |
| Komputronik | 0 | 3 |
| Allegro | 0 | 1 |
| Neonet | 0 | 1 |
The four questions, as asked
- Który sklep z elektroniką jest najlepszy w Polsce?
- Chcę kupić nowego laptopa w Polsce. W którym sklepie polecasz go kupić?
- Który sklep z elektroniką w Polsce ma najlepsze ceny?
- Który sklep z elektroniką w Polsce ma najlepszą obsługę klienta i najłatwiejsze zwroty?
Press kit
Use the country URL for local results and the DOI for the frozen October Index dataset. The study files below are derived from that edition; they do not have a separate DOI.
- Successful answers
- 5,040
- Countries
- 20
- Categories
- 9
Guglielmo Paesano (2026). The brands AI recommends in 20 countries. AIGROW. October 2026 Index data. https://aigrow.gg/research/ai-brands-2026/poland DOI 10.5281/zenodo.23188442
Download a country chart
Preview the chart
What we measured
A frozen sample of consumer-brand answers from the October AIGROW Index, not a survey of buyers and not an evaluation of the brands.
Collected from 2026-10-05 to 2026-10-06: 5,040 successful answers across 20 countries and 9 categories. Each cell combines four locally worded questions. ChatGPT and Gemini answered each question three times; Claude once. This study excludes web-search answers and Grok.
Collection, counting and model details
The writer reads the already published October pages and the latest stored answer for each probe up to 2026-10-06T23:59:59.999Z. It checks every published brand count against that page before writing. No new questions, model calls or Index aggregation are run.
A brand counts once per answer, using the Index spellings and stored aliases. First means the first distinct name in the extracted list. Names are not newly merged across countries; a local subsidiary or differently named brand may remain separate. Unlike the public rankings, the downloadable study retains names seen only once.
There were 27 successful answers with no brand. They remain in the denominators. Failed calls are excluded. A tie is reported as a tie, and counts are descriptive: repeated answers are not independent consumer observations.
- ChatGPT
- gpt-6-sol
- Gemini
- google/gemini-3.1-flash-lite
- Claude
- claude-sonnet-5
ChatGPT and Claude were collected through subscription command-line tools; Gemini through an API gateway. The country was named in the local-language prompt. We did not test geolocated public accounts. Model updates, personalization, the wording of a question and web search can change the answer.
Read the full Index methodologyQuestions about the study
Does first place mean the best brand?
No. First means the first brand in the extracted list of an answer. It measures ordering in this sample, not product quality, suitability, market share or a promise of a future recommendation.
Why do the assistants have different answer counts?
Each country and category has four questions. ChatGPT and Gemini answered each three times, giving twelve answers each. Claude answered once, giving four. Pooled totals therefore give ChatGPT and Gemini more weight; compare assistants separately in the country tables.
Can I reuse the charts and data?
Yes, under CC BY 4.0. Credit AIGROW, link to this study and include the October dataset DOI. Each country page offers a chart and an image embed code with a link back. The CSV includes every counted brand, including brands named only once.
Do these answers represent the public chatbot apps today?
They are a frozen October 2026 sample from specific models and collection routes, without web search. Answers in a public app can differ with its model, location, personalization, prompt and date. We did not survey consumers or measure purchases.
Check what AI can read about your business.
The free scan checks your website for signals that help assistants understand it. Your results are separate from this consumer-brand study.