The brands AI recommends in Norway
In Norway, ChatGPT put Bulder first in 9 of 12 bank answers. Gemini led with DNB; Claude with DNB.
Study by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0
Categories in Norway, by whether the three assistants put the same brand first
- Same sole leader
- 2 / 9
- Different leaders
- 5 / 9
- Tie or no leader
- 2 / 9
Four questions combined, without web search. Ties do not count as agreement.
First is the most frequent first name in the four-question sample. Named counts answers mentioning a brand anywhere. An answer may name several brands, so mention counts do not sum to the answer total.
Banks
ChatGPT
Bulder9 of 12 first names
Gemini
DNB6 of 12 first names
Claude
DNB3 of 4 first names
Mentions, every brand and the four questions
In Norway, ChatGPT had tied leaders for banks: Bulder, SpareBank 1. Each appeared in 9 of 12 answers.
ChatGPT
Most often named: Bulder, SpareBank 1. Each appeared in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Bulder | 9 | 9 |
| SpareBank 1 | 0 | 9 |
| Sbanken | 0 | 7 |
| DNB | 3 | 5 |
| Nordea | 0 | 3 |
| Bank Norwegian | 0 | 2 |
Gemini
Most often named: Sbanken, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Sbanken | 5 | 12 |
| DNB | 6 | 9 |
| Nordea | 0 | 9 |
| SpareBank 1 | 0 | 9 |
| Bulder | 1 | 6 |
| Danske Bank | 0 | 3 |
| Landkreditt Bank | 0 | 2 |
| Nordea Direct | 0 | 2 |
| KLP Banken | 0 | 1 |
| OBOS-banken | 0 | 1 |
Claude
Most often named: Sbanken, in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Sbanken | 1 | 4 |
| DNB | 3 | 3 |
| Nordea | 0 | 3 |
| SpareBank 1 | 0 | 3 |
| Handelsbanken | 0 | 2 |
| Bulder | 0 | 1 |
| Danske Bank | 0 | 1 |
| Fana Sparebank | 0 | 1 |
| Nordea Direct | 0 | 1 |
The four questions, as asked
- Hvilken bank i Norge er best for en brukskonto til daglig bruk?
- Jeg har nettopp flyttet til Norge og trenger en bankkonto. Hvilken bank vil du anbefale?
- Hvilken bank i Norge har lavest gebyrer?
- Hvilken bank i Norge har den beste mobilbankappen?
Car insurance
ChatGPT
Frende Forsikring, Gjensidige5 of 12 first namesTied first
Gemini
Gjensidige6 of 12 first names
Claude
Gjensidige2 of 4 first names
Mentions, every brand and the four questions
In Norway, ChatGPT named Gjensidige in 12 of 12 answers about car insurance.
ChatGPT
Most often named: Gjensidige, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Gjensidige | 5 | 12 |
| If | 1 | 10 |
| Fremtind | 1 | 7 |
| Frende Forsikring | 5 | 7 |
Gemini
Most often named: Gjensidige, If. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Gjensidige | 6 | 12 |
| If | 3 | 12 |
| SpareBank 1 Forsikring | 0 | 11 |
| Tryg | 0 | 11 |
| Fremtind | 0 | 6 |
| Frende Forsikring | 2 | 6 |
| Storebrand | 1 | 3 |
| KLP | 0 | 1 |
Claude
Most often named: Frende Forsikring, Gjensidige, Tryg. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Frende Forsikring | 1 | 4 |
| Gjensidige | 2 | 4 |
| Tryg | 1 | 4 |
| Eika Forsikring | 0 | 3 |
| Fremtind | 0 | 3 |
| If | 0 | 3 |
| KLP | 0 | 1 |
| KNIF Trygghet | 0 | 1 |
| Trygg-Hansa | 0 | 1 |
The four questions, as asked
- Hvilket forsikringsselskap er best på bilforsikring i Norge?
- Jeg har nettopp kjøpt min første bil i Norge. Hvilket forsikringsselskap vil du anbefale?
- Hvilket forsikringsselskap i Norge gir mest for pengene på bilforsikring?
- Hvilket forsikringsselskap i Norge er best på skadeoppgjør for bil?
Mobile carriers
ChatGPT
Telenor6 of 12 first names
Gemini
Ice9 of 12 first names
Claude
Telenor3 of 4 first names
Mentions, every brand and the four questions
In Norway, ChatGPT had tied leaders for mobile carriers: Ice, Telenor. Each appeared in 7 of 12 answers.
ChatGPT
Most often named: Ice, Telenor. Each appeared in 7 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Ice | 1 | 7 |
| Telenor | 6 | 7 |
| Telia | 0 | 6 |
| OneCall | 1 | 3 |
| Talkmore | 1 | 3 |
| Chilimobil | 0 | 2 |
| Happybytes | 2 | 2 |
| NiceMobil | 0 | 2 |
| PlussMobil | 1 | 1 |
Gemini
Most often named: Ice, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Ice | 9 | 12 |
| Telenor | 3 | 9 |
| Telia | 0 | 9 |
| OneCall | 0 | 7 |
| Talkmore | 0 | 7 |
| Happybytes | 0 | 6 |
| Chilimobil | 0 | 3 |
| Fjordkraft Mobil | 0 | 3 |
| PlussMobil | 0 | 3 |
Claude
Most often named: Ice, Telenor, Telia. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Ice | 0 | 4 |
| Telenor | 3 | 4 |
| Telia | 0 | 4 |
| OneCall | 0 | 3 |
| Talkmore | 1 | 3 |
| Chilimobil | 0 | 2 |
| MyCall | 0 | 2 |
The four questions, as asked
- Hvilken mobiloperatør er best i Norge?
- Jeg trenger et nytt mobilabonnement i Norge. Hvilken operatør vil du anbefale?
- Hvilken mobiloperatør i Norge har abonnementene som gir mest for pengene?
- Hvilken mobiloperatør har best dekning i Norge?
Home internet providers
ChatGPT
Altibox9 of 12 first names
Gemini
Telenor9 of 12 first names
Claude
Telenor2 of 4 first names
Mentions, every brand and the four questions
In Norway, ChatGPT named Altibox in 10 of 12 answers about home internet providers.
ChatGPT
Most often named: Altibox, in 10 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Altibox | 9 | 10 |
| Telenor | 0 | 9 |
| Telia | 0 | 8 |
| NextGenTel | 3 | 6 |
| GlobalConnect | 0 | 5 |
Gemini
Most often named: Telenor, Telia. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Telenor | 9 | 12 |
| Telia | 0 | 12 |
| Altibox | 0 | 11 |
| NextGenTel | 0 | 10 |
| HomeNet | 0 | 8 |
| GlobalConnect | 0 | 5 |
| Ozone | 3 | 3 |
| Viken Fiber | 0 | 1 |
Claude
Most often named: Altibox, Telenor, Telia. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Altibox | 1 | 4 |
| Telenor | 2 | 4 |
| Telia | 1 | 4 |
| Get | 0 | 2 |
| Fjordkraft Bredbånd | 0 | 1 |
| GlobalConnect | 0 | 1 |
| Lyse | 0 | 1 |
| Talkmore | 0 | 1 |
The four questions, as asked
- Hvilken internettleverandør er best for hjemmebruk i Norge?
- Jeg skal flytte inn i en ny leilighet i Norge. Hvilken internettleverandør bør jeg velge?
- Hvilken internettleverandør i Norge gir mest for pengene på raskt internett hjemme?
- Hvilken internettleverandør i Norge er mest pålitelig for hjemmekontor?
Energy suppliers
ChatGPT
Tibber6 of 12 first names
Gemini
Tibber9 of 12 first names
Claude
Tibber2 of 4 first names
Mentions, every brand and the four questions
In Norway, ChatGPT had tied leaders for energy suppliers: Motkraft, Tibber. Each appeared in 10 of 12 answers.
ChatGPT
Most often named: Motkraft, Tibber. Each appeared in 10 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Motkraft | 1 | 10 |
| Tibber | 6 | 10 |
| Vibb | 5 | 8 |
| Linde Gas | 0 | 3 |
| Fjordkraft | 0 | 2 |
Gemini
Most often named: Tibber, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Tibber | 9 | 12 |
| Fjordkraft | 3 | 11 |
| Fortum | 0 | 9 |
| Agva Kraft | 0 | 5 |
| Gudbrandsdal Energi | 0 | 5 |
| Polar Kraft | 0 | 5 |
| Motkraft | 0 | 3 |
| Gasnor | 0 | 2 |
| NordlysEnergi | 0 | 2 |
| Skymark | 0 | 2 |
| Vibb | 0 | 2 |
| Linde Gas | 0 | 1 |
| LPG Norge | 0 | 1 |
| Primagaz | 0 | 1 |
Claude
Most often named: Fjordkraft, Fortum, Tibber. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Fjordkraft | 1 | 4 |
| Fortum | 0 | 4 |
| Tibber | 2 | 4 |
| Gudbrandsdal Energi | 1 | 3 |
| NorgesEnergi | 0 | 3 |
| Agva Kraft | 0 | 1 |
| Lyse | 0 | 1 |
| Lyse Neo | 0 | 1 |
| Motkraft | 0 | 1 |
| Polar Kraft | 0 | 1 |
| Rakkestad Energi | 0 | 1 |
The four questions, as asked
- Hvilken strømleverandør er best i Norge?
- Jeg skal flytte inn i en ny bolig i Norge. Hvilket selskap bør jeg velge for strøm og gass?
- Hvilket energiselskap i Norge har de laveste prisene?
- Hvilken energileverandør i Norge har den beste avtalen for fornybar energi?
Supermarkets
ChatGPT
Kiwi, Meny, Oda, Rema 10003 of 12 first namesTied first
Gemini
Meny6 of 12 first names
Claude
Kiwi, Meny, Oda, Rema 10001 of 4 first namesTied first
Mentions, every brand and the four questions
In Norway, ChatGPT named Kiwi in 9 of 12 answers about supermarkets.
ChatGPT
Most often named: Kiwi, in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Kiwi | 3 | 9 |
| Extra | 0 | 6 |
| Meny | 3 | 6 |
| Rema 1000 | 3 | 6 |
| Coop Mega | 0 | 3 |
| Oda | 3 | 3 |
| Coop | 0 | 1 |
Gemini
Most often named: Extra, Kiwi, Meny, Rema 1000. Each appeared in 8 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Extra | 3 | 8 |
| Kiwi | 0 | 8 |
| Meny | 6 | 8 |
| Rema 1000 | 0 | 8 |
| Coop Mega | 0 | 5 |
| Oda | 3 | 3 |
| Holdbart | 0 | 2 |
| Bunnpris | 0 | 1 |
| Kolonial / Meny.no | 0 | 1 |
Claude
Most often named: Kiwi, in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Kiwi | 1 | 4 |
| Extra | 0 | 3 |
| Meny | 1 | 3 |
| Rema 1000 | 1 | 3 |
| Spar/Eurospar | 0 | 2 |
| Bunnpris | 0 | 1 |
| Obs | 0 | 1 |
| Oda | 1 | 1 |
The four questions, as asked
- Hvilken dagligvarekjede er best i Norge?
- Hvilken matbutikk i Norge er billigst for ukeshandelen?
- Hvilken dagligvarekjede i Norge har best frukt og grønt?
- Hvilken matbutikk i Norge har best hjemlevering av dagligvarer bestilt på nett?
Car brands
ChatGPT
Toyota8 of 12 first names
Gemini
Tesla9 of 12 first names
Claude
Tesla2 of 4 first names
Mentions, every brand and the four questions
In Norway, ChatGPT named Toyota in 8 of 12 answers about car brands.
ChatGPT
Most often named: Toyota, in 8 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Toyota | 8 | 8 |
| Hyundai | 0 | 7 |
| Skoda | 1 | 6 |
| Volvo | 0 | 5 |
| Kia | 0 | 4 |
| Tesla | 3 | 3 |
| Volkswagen | 0 | 3 |
| BMW | 0 | 1 |
Gemini
Most often named: Tesla, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Tesla | 9 | 12 |
| Toyota | 3 | 9 |
| Volvo | 0 | 9 |
| Skoda | 0 | 8 |
| Volkswagen | 0 | 8 |
| Hyundai | 0 | 7 |
| Audi | 0 | 6 |
| Kia | 0 | 6 |
| BMW | 0 | 5 |
| MG | 0 | 3 |
| Porsche | 0 | 3 |
| XPeng | 0 | 1 |
Claude
Most often named: Hyundai, Kia. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Hyundai | 0 | 4 |
| Kia | 0 | 4 |
| Skoda | 1 | 3 |
| Tesla | 2 | 3 |
| Toyota | 1 | 3 |
| Volvo | 0 | 3 |
| BMW | 0 | 2 |
| Volkswagen | 0 | 2 |
| Audi | 0 | 1 |
| BYD | 0 | 1 |
| Dacia | 0 | 1 |
| MG | 0 | 1 |
| Polestar | 0 | 1 |
The four questions, as asked
- Hvilket bilmerke vil du anbefale å kjøpe i Norge?
- Jeg vil kjøpe en pålitelig familiebil i Norge. Hvilket merke bør jeg velge?
- Hvilket bilmerke gir mest for pengene i Norge?
- Hvilket merke lager den beste elbilen du kan kjøpe i Norge?
Online brokers
ChatGPT
Nordnet10 of 12 first names
Gemini
Nordnet12 of 12 first names
Claude
Nordnet4 of 4 first names
Mentions, every brand and the four questions
In Norway, ChatGPT named Nordnet in 12 of 12 answers about online brokers.
ChatGPT
Most often named: Nordnet, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Nordnet | 10 | 12 |
| DNB | 0 | 8 |
| Kron | 2 | 7 |
| Saxo Bank | 0 | 3 |
| KLP | 0 | 1 |
Gemini
Most often named: DNB, Nordnet, Sbanken. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| DNB | 0 | 12 |
| Nordnet | 12 | 12 |
| Sbanken | 0 | 12 |
| KLP | 0 | 3 |
| Kron | 0 | 3 |
| Pareto Securities | 0 | 2 |
| Nordea | 0 | 1 |
Claude
Most often named: DNB, Nordnet, Sbanken. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| DNB | 0 | 4 |
| Nordnet | 4 | 4 |
| Sbanken | 0 | 4 |
| DEGIRO | 0 | 1 |
| Kron | 0 | 1 |
| Nord.Investments | 0 | 1 |
| Nordea | 0 | 1 |
The four questions, as asked
- Hvilken nettmegler er best for investering i Norge?
- Jeg vil begynne å investere i ETF-er i Norge. Hvilken investeringsapp vil du anbefale?
- Hvilken nettmegler i Norge har lavest gebyrer?
- Hvilken investeringsplattform i Norge er best for nybegynnere?
Electronics retailers
ChatGPT
Komplett6 of 12 first names
Gemini
Komplett8 of 12 first names
Claude
Elkjøp3 of 4 first names
Mentions, every brand and the four questions
In Norway, ChatGPT named Komplett in 12 of 12 answers about electronics retailers.
ChatGPT
Most often named: Komplett, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Komplett | 6 | 12 |
| Elkjøp | 5 | 11 |
| Power | 0 | 9 |
| NetOnNet | 1 | 3 |
| Proshop | 0 | 1 |
Gemini
Most often named: Elkjøp, Komplett. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Elkjøp | 0 | 12 |
| Komplett | 8 | 12 |
| NetOnNet | 0 | 11 |
| Power | 1 | 11 |
| Kjell & Company | 0 | 4 |
| Prisjakt | 3 | 3 |
| Prisguiden | 0 | 2 |
| Prey.no | 0 | 1 |
| Proshop | 0 | 1 |
Claude
Most often named: Elkjøp, Komplett, Power. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Elkjøp | 3 | 4 |
| Komplett | 1 | 4 |
| Power | 0 | 4 |
| NetOnNet | 0 | 3 |
| Proshop | 0 | 3 |
The four questions, as asked
- Hvilken elektronikkbutikk er best i Norge?
- Jeg vil kjøpe en ny bærbar PC i Norge. Hvilken butikk vil du anbefale?
- Hvilken elektronikkforhandler i Norge har de beste prisene?
- Hvilken elektronikkbutikk i Norge har best kundeservice og returordning?
Press kit
Use the country URL for local results and the DOI for the frozen October Index dataset. The study files below are derived from that edition; they do not have a separate DOI.
- Successful answers
- 5,040
- Countries
- 20
- Categories
- 9
Guglielmo Paesano (2026). The brands AI recommends in 20 countries. AIGROW. October 2026 Index data. https://aigrow.gg/research/ai-brands-2026/norway DOI 10.5281/zenodo.23188442
Download a country chart
Preview the chart
What we measured
A frozen sample of consumer-brand answers from the October AIGROW Index, not a survey of buyers and not an evaluation of the brands.
Collected from 2026-10-05 to 2026-10-06: 5,040 successful answers across 20 countries and 9 categories. Each cell combines four locally worded questions. ChatGPT and Gemini answered each question three times; Claude once. This study excludes web-search answers and Grok.
Collection, counting and model details
The writer reads the already published October pages and the latest stored answer for each probe up to 2026-10-06T23:59:59.999Z. It checks every published brand count against that page before writing. No new questions, model calls or Index aggregation are run.
A brand counts once per answer, using the Index spellings and stored aliases. First means the first distinct name in the extracted list. Names are not newly merged across countries; a local subsidiary or differently named brand may remain separate. Unlike the public rankings, the downloadable study retains names seen only once.
There were 27 successful answers with no brand. They remain in the denominators. Failed calls are excluded. A tie is reported as a tie, and counts are descriptive: repeated answers are not independent consumer observations.
- ChatGPT
- gpt-6-sol
- Gemini
- google/gemini-3.1-flash-lite
- Claude
- claude-sonnet-5
ChatGPT and Claude were collected through subscription command-line tools; Gemini through an API gateway. The country was named in the local-language prompt. We did not test geolocated public accounts. Model updates, personalization, the wording of a question and web search can change the answer.
Read the full Index methodologyQuestions about the study
Does first place mean the best brand?
No. First means the first brand in the extracted list of an answer. It measures ordering in this sample, not product quality, suitability, market share or a promise of a future recommendation.
Why do the assistants have different answer counts?
Each country and category has four questions. ChatGPT and Gemini answered each three times, giving twelve answers each. Claude answered once, giving four. Pooled totals therefore give ChatGPT and Gemini more weight; compare assistants separately in the country tables.
Can I reuse the charts and data?
Yes, under CC BY 4.0. Credit AIGROW, link to this study and include the October dataset DOI. Each country page offers a chart and an image embed code with a link back. The CSV includes every counted brand, including brands named only once.
Do these answers represent the public chatbot apps today?
They are a frozen October 2026 sample from specific models and collection routes, without web search. Answers in a public app can differ with its model, location, personalization, prompt and date. We did not survey consumers or measure purchases.
Check what AI can read about your business.
The free scan checks your website for signals that help assistants understand it. Your results are separate from this consumer-brand study.