The brands AI recommends in Mexico
In Mexico, ChatGPT put BBVA first in 10 of 12 bank answers. Gemini led with BBVA; Claude with Nu.
Study by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0
Categories in Mexico, by whether the three assistants put the same brand first
- Same sole leader
- 5 / 9
- Different leaders
- 1 / 9
- Tie or no leader
- 3 / 9
Four questions combined, without web search. Ties do not count as agreement.
First is the most frequent first name in the four-question sample. Named counts answers mentioning a brand anywhere. An answer may name several brands, so mention counts do not sum to the answer total.
Banks
ChatGPT
BBVA10 of 12 first names
Gemini
BBVA9 of 12 first names
Claude
Nu3 of 4 first names
Mentions, every brand and the four questions
In Mexico, ChatGPT named BBVA in 11 of 12 answers about banks.
ChatGPT
Most often named: BBVA, in 11 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| BBVA | 10 | 11 |
| Santander | 0 | 10 |
| Banorte | 0 | 8 |
| Banco Azteca | 1 | 3 |
| Nu | 1 | 2 |
| Banco del Bienestar | 0 | 1 |
| Openbank | 0 | 1 |
Gemini
Most often named: BBVA, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| BBVA | 9 | 12 |
| Hey Banco | 3 | 11 |
| Nu | 0 | 10 |
| Citibanamex | 0 | 7 |
| Santander | 0 | 7 |
| Banorte | 0 | 5 |
| Banco Azteca | 0 | 3 |
| BanCoppel | 0 | 1 |
| HSBC México | 0 | 1 |
| Ualá | 0 | 1 |
Claude
Most often named: Nu, in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Nu | 3 | 4 |
| Banorte | 0 | 3 |
| BBVA | 1 | 3 |
| Santander | 0 | 3 |
| HSBC México | 0 | 2 |
| Banco Azteca | 0 | 1 |
| Hey Banco | 0 | 1 |
| STP / Ualá México | 0 | 1 |
The four questions, as asked
- ¿Cuál es el mejor banco en México para una cuenta de débito de uso diario?
- Acabo de mudarme a México y necesito abrir una cuenta bancaria. ¿Qué banco me recomendarías?
- ¿Qué banco en México cobra menos comisiones?
- ¿Qué banco en México tiene la mejor app bancaria?
Car insurance
ChatGPT
GNP Seguros, Quálitas5 of 12 first namesTied first
Gemini
GNP Seguros9 of 12 first names
Claude
GNP Seguros3 of 4 first names
Mentions, every brand and the four questions
In Mexico, ChatGPT named AXA in 12 of 12 answers about car insurance.
ChatGPT
Most often named: AXA, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| AXA | 1 | 12 |
| GNP Seguros | 5 | 10 |
| Quálitas | 5 | 10 |
| HDI Seguros | 1 | 4 |
Gemini
Most often named: AXA, GNP Seguros, Quálitas. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| AXA | 2 | 12 |
| GNP Seguros | 9 | 12 |
| Quálitas | 1 | 12 |
| Mapfre | 0 | 11 |
| BBVA Seguros | 0 | 5 |
| HDI Seguros | 0 | 5 |
| Seguros Banorte | 0 | 5 |
Claude
Most often named: AXA, Chubb, GNP Seguros, HDI Seguros, Quálitas. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| AXA | 0 | 4 |
| Chubb | 0 | 4 |
| GNP Seguros | 3 | 4 |
| HDI Seguros | 0 | 4 |
| Quálitas | 1 | 4 |
| Zurich | 0 | 3 |
| Seguros Atlas | 0 | 1 |
The four questions, as asked
- ¿Cuál es la mejor aseguradora de autos en México?
- Acabo de comprar mi primer auto en México. ¿Qué aseguradora me recomendarías?
- ¿Qué aseguradora de autos en México ofrece la mejor relación calidad-precio?
- ¿Qué aseguradora de autos en México responde mejor ante un siniestro?
Mobile carriers
ChatGPT
Telcel9 of 12 first names
Gemini
Telcel9 of 12 first names
Claude
Telcel4 of 4 first names
Mentions, every brand and the four questions
In Mexico, ChatGPT had tied leaders for mobile carriers: AT&T, Telcel. Each appeared in 12 of 12 answers.
ChatGPT
Most often named: AT&T, Telcel. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| AT&T | 0 | 12 |
| Telcel | 9 | 12 |
| Movistar | 0 | 7 |
| Bait | 3 | 4 |
Gemini
Most often named: Movistar, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Movistar | 0 | 12 |
| Telcel | 9 | 10 |
| AT&T | 0 | 9 |
| Bait | 3 | 9 |
| Diri | 0 | 5 |
| Virgin Mobile | 0 | 4 |
| Oui Móvil | 0 | 2 |
| PilloFon | 0 | 1 |
Claude
Most often named: AT&T, Movistar, Telcel. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| AT&T | 0 | 4 |
| Movistar | 0 | 4 |
| Telcel | 4 | 4 |
| Bait | 0 | 2 |
| Flash Mobile | 0 | 2 |
| Virgin Mobile | 0 | 2 |
The four questions, as asked
- ¿Cuál es la mejor compañía de telefonía celular en México?
- Necesito un nuevo plan de celular en México. ¿Qué compañía me recomendarías?
- ¿Qué compañía de telefonía celular en México tiene los planes con mejor relación calidad-precio?
- ¿Qué compañía de telefonía celular tiene la mejor cobertura en México?
Home internet providers
ChatGPT
Totalplay7 of 12 first names
Gemini
Totalplay12 of 12 first names
Claude
Totalplay4 of 4 first names
Mentions, every brand and the four questions
In Mexico, ChatGPT had tied leaders for home internet providers: Telmex, Totalplay. Each appeared in 12 of 12 answers.
ChatGPT
Most often named: Telmex, Totalplay. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Telmex | 5 | 12 |
| Totalplay | 7 | 12 |
| Izzi | 0 | 8 |
| Megacable | 0 | 5 |
Gemini
Most often named: Izzi, Telmex, Totalplay. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Izzi | 0 | 12 |
| Telmex | 0 | 12 |
| Totalplay | 12 | 12 |
| Megacable | 0 | 9 |
Claude
Most often named: Izzi, Megacable, Telmex, Totalplay. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Izzi | 0 | 4 |
| Megacable | 0 | 4 |
| Telmex | 0 | 4 |
| Totalplay | 4 | 4 |
| AT&T | 0 | 3 |
The four questions, as asked
- ¿Cuál es el mejor proveedor de internet para casa en México?
- Me voy a mudar a un departamento nuevo en México. ¿Con qué proveedor de internet debería contratar el servicio?
- ¿Qué proveedor de internet en México ofrece la mejor relación calidad-precio para tener internet rápido en casa?
- ¿Qué proveedor de internet en México es el más confiable para trabajar desde casa?
Energy suppliers
ChatGPT
Comisión Federal de Electricidad9 of 12 first names
Gemini
Comisión Federal de Electricidad11 of 12 first names
Claude
Comisión Federal de Electricidad3 of 4 first names
Mentions, every brand and the four questions
In Mexico, ChatGPT named Comisión Federal de Electricidad in 9 of 12 answers about energy suppliers.
ChatGPT
Most often named: Comisión Federal de Electricidad, in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Comisión Federal de Electricidad | 9 | 9 |
| Engie México | 0 | 3 |
| Naturgy | 0 | 3 |
| Ammper Energía | 1 | 1 |
| Bright | 1 | 1 |
| CFE Suministrador de Servicios Básicos | 1 | 1 |
| Enlight | 0 | 1 |
| Iberdrola México | 0 | 1 |
| Zeta Gas | 0 | 1 |
Gemini
Most often named: Comisión Federal de Electricidad, in 11 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Comisión Federal de Electricidad | 11 | 11 |
| Engie México | 0 | 4 |
| Naturgy | 0 | 3 |
| Gas LP | 0 | 2 |
| Acciona Energía México | 0 | 1 |
| Enel Green Power México | 1 | 1 |
| Gas Express Nieto | 0 | 1 |
| Gas Tomza | 0 | 1 |
| Iberdrola México | 0 | 1 |
| Maxigas | 0 | 1 |
Claude
Most often named: Comisión Federal de Electricidad, in 3 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Comisión Federal de Electricidad | 3 | 3 |
| Ammper Energía | 0 | 1 |
| Cenergy | 0 | 1 |
| CFE Calificados | 0 | 1 |
| Engie México | 0 | 1 |
| Iberdrola México | 1 | 1 |
The four questions, as asked
- ¿Cuál es el mejor proveedor de luz en México?
- Me voy a mudar a una casa nueva en México. ¿Qué compañía de luz y gas debería elegir?
- ¿Qué proveedor de energía en México tiene las tarifas más bajas?
- ¿Qué proveedor de energía en México tiene el mejor plan de energía renovable?
Supermarkets
ChatGPT
Walmart6 of 12 first names
Gemini
Bodega Aurrera, City Market, H-E-B, Walmart3 of 12 first namesTied first
Claude
Bodega Aurrera, Costco, La Comer / Fresko, Walmart1 of 4 first namesTied first
Mentions, every brand and the four questions
In Mexico, ChatGPT had tied leaders for supermarkets: Chedraui, Walmart. Each appeared in 9 of 12 answers.
ChatGPT
Most often named: Chedraui, Walmart. Each appeared in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Chedraui | 0 | 9 |
| Walmart | 6 | 9 |
| Bodega Aurrera | 3 | 5 |
| H-E-B | 1 | 4 |
| La Comer | 2 | 4 |
| Soriana | 0 | 4 |
| City Market | 0 | 1 |
| Costco | 0 | 1 |
| Fresko | 0 | 1 |
| Tiendas 3B | 0 | 1 |
Gemini
Most often named: Walmart, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Walmart | 3 | 12 |
| Soriana | 0 | 10 |
| H-E-B | 3 | 9 |
| Chedraui | 0 | 7 |
| City Market | 3 | 7 |
| Bodega Aurrera | 3 | 3 |
| Fresko | 0 | 3 |
| Superama | 0 | 2 |
| Costco | 0 | 1 |
Claude
Most often named: Chedraui, in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Chedraui | 0 | 4 |
| Soriana | 0 | 3 |
| La Comer / City Market | 0 | 2 |
| La Comer / Fresko | 1 | 2 |
| Walmart | 1 | 2 |
| Bodega Aurrera | 1 | 1 |
| City Market | 0 | 1 |
| Costco | 1 | 1 |
| H-E-B | 0 | 1 |
| Jüsto | 0 | 1 |
| Mercados públicos locales | 0 | 1 |
| Rappi | 0 | 1 |
| Superama | 0 | 1 |
| Uber Eats / Uber Market | 0 | 1 |
| Walmart / Bodega Aurrera | 0 | 1 |
The four questions, as asked
- ¿Cuál es la mejor cadena de supermercados en México?
- ¿Qué supermercado en México tiene los precios más bajos para hacer la despensa de la semana?
- ¿Qué cadena de supermercados en México tiene las mejores frutas y verduras frescas?
- ¿Qué supermercado en México tiene el mejor servicio de entrega de despensa en línea?
Car brands
ChatGPT
Toyota7 of 12 first names
Gemini
Toyota6 of 12 first names
Claude
Toyota2 of 4 first names
Mentions, every brand and the four questions
In Mexico, ChatGPT named Toyota in 9 of 12 answers about car brands.
ChatGPT
Most often named: Toyota, in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Toyota | 7 | 9 |
| Kia | 2 | 7 |
| Mazda | 1 | 7 |
| Honda | 0 | 6 |
| BYD | 1 | 3 |
| Tesla | 1 | 3 |
| Nissan | 0 | 2 |
| Suzuki | 0 | 2 |
Gemini
Most often named: Kia, Mazda, Nissan, Toyota. Each appeared in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Kia | 0 | 9 |
| Mazda | 3 | 9 |
| Nissan | 0 | 9 |
| Toyota | 6 | 9 |
| Honda | 0 | 6 |
| Hyundai | 0 | 4 |
| Volkswagen | 0 | 4 |
| BMW | 0 | 3 |
| BYD | 0 | 3 |
| MG Motor | 0 | 3 |
| Suzuki | 0 | 3 |
| Tesla | 3 | 3 |
| Volvo | 0 | 3 |
| Audi | 0 | 2 |
Claude
Most often named: Kia, in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Kia | 0 | 4 |
| Mazda | 0 | 3 |
| Nissan | 0 | 3 |
| Toyota | 2 | 3 |
| Honda | 0 | 2 |
| Volkswagen | 0 | 2 |
| Audi | 0 | 1 |
| BMW | 0 | 1 |
| BYD | 0 | 1 |
| Chevrolet | 0 | 1 |
| Hyundai | 0 | 1 |
| Suzuki | 1 | 1 |
| Tesla | 1 | 1 |
| Volvo | 0 | 1 |
The four questions, as asked
- ¿Qué marca de autos me recomendarías comprar en México?
- Quiero comprar un auto familiar confiable en México. ¿Qué marca debería elegir?
- ¿Qué marca de autos ofrece la mejor relación calidad-precio en México?
- ¿Qué marca fabrica el mejor auto eléctrico que se puede comprar en México?
Online brokers
ChatGPT
GBM+10 of 12 first names
Gemini
GBM+9 of 12 first names
Claude
GBM+4 of 4 first names
Mentions, every brand and the four questions
In Mexico, ChatGPT named GBM+ in 12 of 12 answers about online brokers.
ChatGPT
Most often named: GBM+, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| GBM+ | 10 | 12 |
| Bursanet | 1 | 9 |
| Cetesdirecto | 0 | 3 |
| Kuspit | 1 | 3 |
| Actinver | 0 | 2 |
| Fintual | 0 | 2 |
| Interactive Brokers | 0 | 2 |
| Gilis | 0 | 1 |
| Nu | 0 | 1 |
Gemini
Most often named: GBM+, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| GBM+ | 9 | 12 |
| Hapi | 0 | 11 |
| Vector Casa de Bolsa | 0 | 8 |
| Interactive Brokers | 0 | 5 |
| Actinver | 0 | 4 |
| Cetesdirecto | 3 | 3 |
| Hey Banco | 0 | 3 |
| Bursanet | 0 | 2 |
| DINN | 0 | 1 |
| Kuspit | 0 | 1 |
Claude
Most often named: GBM+, Kuspit. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| GBM+ | 4 | 4 |
| Kuspit | 0 | 4 |
| Actinver | 0 | 3 |
| Finamex | 0 | 2 |
| Flink | 0 | 2 |
| Vector Casa de Bolsa | 0 | 2 |
| Franklin Templeton | 0 | 1 |
| Interactive Brokers | 0 | 1 |
| Nu | 0 | 1 |
The four questions, as asked
- ¿Cuál es la mejor casa de bolsa en línea para invertir en México?
- Quiero empezar a invertir en ETFs en México. ¿Qué app de inversión me recomendarías?
- ¿Qué casa de bolsa en línea en México cobra menos comisiones?
- ¿Qué plataforma de inversión en México es mejor para principiantes?
Electronics retailers
ChatGPT
Costco, Liverpool4 of 12 first namesTied first
Gemini
Amazon México12 of 12 first names
Claude
Amazon México2 of 4 first names
Mentions, every brand and the four questions
In Mexico, ChatGPT named Cyberpuerta in 9 of 12 answers about electronics retailers.
ChatGPT
Most often named: Cyberpuerta, in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Cyberpuerta | 3 | 9 |
| Amazon México | 1 | 8 |
| Liverpool | 4 | 8 |
| Costco | 4 | 7 |
| DD Tech | 0 | 4 |
| Steren | 0 | 3 |
| Mercado Libre | 0 | 2 |
| Walmart | 0 | 1 |
Gemini
Most often named: Amazon México, Mercado Libre. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Amazon México | 12 | 12 |
| Mercado Libre | 0 | 12 |
| Cyberpuerta | 0 | 11 |
| Costco | 0 | 10 |
| Apple Store | 0 | 5 |
| DD Tech | 0 | 5 |
| Liverpool | 0 | 5 |
| Best Buy | 0 | 3 |
| Dell México | 0 | 3 |
| Lenovo México | 0 | 3 |
| Walmart | 0 | 3 |
| Coppel | 0 | 1 |
Claude
Most often named: Amazon México, Costco, Liverpool. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Amazon México | 2 | 4 |
| Costco | 1 | 4 |
| Liverpool | 0 | 4 |
| Best Buy | 1 | 3 |
| Office Depot | 0 | 3 |
| Apple Store | 0 | 1 |
| Coppel | 0 | 1 |
| Dell México | 0 | 1 |
| Lenovo México | 0 | 1 |
| Mercado Libre | 0 | 1 |
| Sears México | 0 | 1 |
| Soriana | 0 | 1 |
| Walmart | 0 | 1 |
The four questions, as asked
- ¿Cuál es la mejor tienda de electrónicos en México?
- Quiero comprar una laptop nueva en México. ¿En qué tienda me recomendarías comprarla?
- ¿Qué tienda de electrónicos en México tiene los mejores precios?
- ¿Qué tienda de electrónicos en México tiene el mejor servicio al cliente y las mejores devoluciones?
Press kit
Use the country URL for local results and the DOI for the frozen October Index dataset. The study files below are derived from that edition; they do not have a separate DOI.
- Successful answers
- 5,040
- Countries
- 20
- Categories
- 9
Guglielmo Paesano (2026). The brands AI recommends in 20 countries. AIGROW. October 2026 Index data. https://aigrow.gg/research/ai-brands-2026/mexico DOI 10.5281/zenodo.23188442
Download a country chart
Preview the chart
What we measured
A frozen sample of consumer-brand answers from the October AIGROW Index, not a survey of buyers and not an evaluation of the brands.
Collected from 2026-10-05 to 2026-10-06: 5,040 successful answers across 20 countries and 9 categories. Each cell combines four locally worded questions. ChatGPT and Gemini answered each question three times; Claude once. This study excludes web-search answers and Grok.
Collection, counting and model details
The writer reads the already published October pages and the latest stored answer for each probe up to 2026-10-06T23:59:59.999Z. It checks every published brand count against that page before writing. No new questions, model calls or Index aggregation are run.
A brand counts once per answer, using the Index spellings and stored aliases. First means the first distinct name in the extracted list. Names are not newly merged across countries; a local subsidiary or differently named brand may remain separate. Unlike the public rankings, the downloadable study retains names seen only once.
There were 27 successful answers with no brand. They remain in the denominators. Failed calls are excluded. A tie is reported as a tie, and counts are descriptive: repeated answers are not independent consumer observations.
- ChatGPT
- gpt-6-sol
- Gemini
- google/gemini-3.1-flash-lite
- Claude
- claude-sonnet-5
ChatGPT and Claude were collected through subscription command-line tools; Gemini through an API gateway. The country was named in the local-language prompt. We did not test geolocated public accounts. Model updates, personalization, the wording of a question and web search can change the answer.
Read the full Index methodologyQuestions about the study
Does first place mean the best brand?
No. First means the first brand in the extracted list of an answer. It measures ordering in this sample, not product quality, suitability, market share or a promise of a future recommendation.
Why do the assistants have different answer counts?
Each country and category has four questions. ChatGPT and Gemini answered each three times, giving twelve answers each. Claude answered once, giving four. Pooled totals therefore give ChatGPT and Gemini more weight; compare assistants separately in the country tables.
Can I reuse the charts and data?
Yes, under CC BY 4.0. Credit AIGROW, link to this study and include the October dataset DOI. Each country page offers a chart and an image embed code with a link back. The CSV includes every counted brand, including brands named only once.
Do these answers represent the public chatbot apps today?
They are a frozen October 2026 sample from specific models and collection routes, without web search. Answers in a public app can differ with its model, location, personalization, prompt and date. We did not survey consumers or measure purchases.
Check what AI can read about your business.
The free scan checks your website for signals that help assistants understand it. Your results are separate from this consumer-brand study.