The brands AI recommends in Belgium
In Belgium, ChatGPT put KBC first in 6 of 12 bank answers. Gemini led with KBC; Claude with Argenta, Belfius, Fintro, KBC (Tied first).
Study by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0
Categories in Belgium, by whether the three assistants put the same brand first
- Same sole leader
- 4 / 9
- Different leaders
- 3 / 9
- Tie or no leader
- 2 / 9
Four questions combined, without web search. Ties do not count as agreement.
First is the most frequent first name in the four-question sample. Named counts answers mentioning a brand anywhere. An answer may name several brands, so mention counts do not sum to the answer total.
Banks
ChatGPT
KBC6 of 12 first names
Gemini
KBC6 of 12 first names
Claude
Argenta, Belfius, Fintro, KBC1 of 4 first namesTied first
Mentions, every brand and the four questions
In Belgium, ChatGPT named KBC in 9 of 12 answers about banks.
ChatGPT
Most often named: KBC, in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| KBC | 6 | 9 |
| Argenta | 3 | 7 |
| Belfius | 0 | 6 |
| Keytrade Bank | 3 | 6 |
| BNP Paribas Fortis | 0 | 3 |
| ING | 0 | 1 |
Gemini
Most often named: Belfius, in 11 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Belfius | 0 | 11 |
| KBC | 6 | 9 |
| Argenta | 1 | 8 |
| Keytrade Bank | 3 | 8 |
| Revolut | 2 | 8 |
| BNP Paribas Fortis | 0 | 5 |
| ING | 0 | 4 |
| N26 | 0 | 2 |
| Hello bank! | 0 | 1 |
Claude
Most often named: Belfius, BNP Paribas Fortis, ING, KBC. Each appeared in 3 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Belfius | 1 | 3 |
| BNP Paribas Fortis | 0 | 3 |
| ING | 0 | 3 |
| KBC | 1 | 3 |
| Argenta | 1 | 2 |
| Wise | 0 | 2 |
| Beobank | 0 | 1 |
| bunq | 0 | 1 |
| Fintro | 1 | 1 |
| Keytrade Bank | 0 | 1 |
| Revolut | 0 | 1 |
The four questions, as asked
- Welke bank in België is het beste voor een gewone zichtrekening?
- Ik ben net in België komen wonen en wil een bankrekening openen. Welke bank raad je aan?
- Welke bank in België rekent de laagste kosten?
- Welke bank in België heeft de beste bankapp?
Car insurance
ChatGPT
Ethias6 of 12 first names
Gemini
Ethias12 of 12 first names
Claude
Baloise2 of 4 first names
Mentions, every brand and the four questions
In Belgium, ChatGPT named Ethias in 12 of 12 answers about car insurance.
ChatGPT
Most often named: Ethias, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Ethias | 6 | 12 |
| KBC | 3 | 10 |
| Yuzzu | 3 | 8 |
| AG Insurance | 0 | 4 |
| Belfius Direct | 0 | 1 |
| Corona Direct | 0 | 1 |
| DVV Verzekeringen | 0 | 1 |
Gemini
Most often named: AG Insurance, AXA, Ethias. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| AG Insurance | 0 | 12 |
| AXA | 0 | 12 |
| Ethias | 12 | 12 |
| KBC | 0 | 10 |
| Baloise | 0 | 9 |
| Corona Direct | 0 | 6 |
| Belfius Direct | 0 | 3 |
| DVV Verzekeringen | 0 | 1 |
Claude
Most often named: AG Insurance, Baloise, Belfius Insurance, Ethias. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| AG Insurance | 1 | 4 |
| Baloise | 2 | 4 |
| Belfius Insurance | 0 | 4 |
| Ethias | 0 | 4 |
| Allianz Belgium | 0 | 2 |
| Corona Direct | 1 | 2 |
| DVV Verzekeringen | 0 | 2 |
| AXA | 0 | 1 |
| KBC | 0 | 1 |
| P&V Verzekeringen | 0 | 1 |
| Touring Verzekeringen | 0 | 1 |
The four questions, as asked
- Wat is de beste autoverzekeraar in België?
- Ik heb net mijn eerste auto gekocht in België. Welke verzekeraar raad je aan?
- Welke autoverzekeraar in België biedt de beste prijs-kwaliteitverhouding?
- Welke autoverzekeraar in België handelt schadegevallen het best af?
Mobile carriers
ChatGPT
Mobile Vikings, Proximus6 of 12 first namesTied first
Gemini
Mobile Vikings9 of 12 first names
Claude
Proximus3 of 4 first names
Mentions, every brand and the four questions
In Belgium, ChatGPT had tied leaders for mobile carriers: Mobile Vikings, Proximus. Each appeared in 9 of 12 answers.
ChatGPT
Most often named: Mobile Vikings, Proximus. Each appeared in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Mobile Vikings | 6 | 9 |
| Proximus | 6 | 9 |
| hey! | 0 | 6 |
| Orange | 0 | 6 |
| BASE | 0 | 3 |
| DIGI Belgium | 0 | 2 |
| edpnet | 0 | 1 |
| Scarlet | 0 | 1 |
Gemini
Most often named: BASE, Mobile Vikings, Orange, Proximus. Each appeared in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| BASE | 0 | 9 |
| Mobile Vikings | 9 | 9 |
| Orange | 0 | 9 |
| Proximus | 3 | 9 |
| hey! | 0 | 7 |
| Scarlet | 0 | 4 |
| Youfone | 0 | 3 |
Claude
Most often named: BASE, Orange, Proximus. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| BASE | 0 | 4 |
| Orange | 0 | 4 |
| Proximus | 3 | 4 |
| Mobile Vikings | 1 | 2 |
| JIM Mobile | 0 | 1 |
| Scarlet | 0 | 1 |
The four questions, as asked
- Wat is de beste gsm-operator in België?
- Ik zoek een nieuw gsm-abonnement in België. Welke operator raad je aan?
- Welke gsm-operator in België heeft abonnementen met de beste prijs-kwaliteitverhouding?
- Welke gsm-operator heeft de beste dekking in België?
Home internet providers
ChatGPT
edpnet6 of 12 first names
Gemini
Mobile Vikings7 of 12 first names
Claude
Proximus3 of 4 first names
Mentions, every brand and the four questions
In Belgium, ChatGPT named edpnet in 10 of 12 answers about home internet providers.
ChatGPT
Most often named: edpnet, in 10 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| edpnet | 6 | 10 |
| Mobile Vikings | 2 | 9 |
| Proximus | 3 | 9 |
| Telenet | 0 | 9 |
| Orange | 0 | 3 |
| DIGI | 1 | 1 |
| Hey! Telecom | 0 | 1 |
| Scarlet | 0 | 1 |
Gemini
Most often named: edpnet, Telenet. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| edpnet | 0 | 12 |
| Telenet | 5 | 12 |
| Proximus | 0 | 11 |
| Mobile Vikings | 7 | 9 |
| Orange | 0 | 8 |
| Hey! Telecom | 0 | 1 |
| Scarlet | 0 | 1 |
| Youfone | 0 | 1 |
Claude
Most often named: Orange, Proximus, Telenet, VOO. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Orange | 0 | 4 |
| Proximus | 3 | 4 |
| Telenet | 1 | 4 |
| VOO | 0 | 4 |
| Scarlet | 0 | 2 |
| Mobile Vikings | 0 | 1 |
The four questions, as asked
- Wat is de beste internetprovider voor thuis in België?
- Ik verhuis naar een nieuw appartement in België. Bij welke internetprovider kan ik het beste een abonnement nemen?
- Welke internetprovider in België biedt de beste prijs-kwaliteitverhouding voor snel internet thuis?
- Welke internetprovider in België is het betrouwbaarst als je thuiswerkt?
Energy suppliers
ChatGPT
Eneco6 of 12 first names
Gemini
Ecopower6 of 12 first names
Claude
Mega4 of 4 first names
Mentions, every brand and the four questions
In Belgium, ChatGPT named Eneco in 7 of 12 answers about energy suppliers.
ChatGPT
Most often named: Eneco, in 7 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Eneco | 6 | 7 |
| ENGIE | 0 | 6 |
| Luminus | 0 | 6 |
| Bolt | 0 | 4 |
| Ecopower | 3 | 3 |
| EnergyVision | 0 | 3 |
| Mega | 3 | 3 |
| Octa+ | 0 | 3 |
| Cociter | 0 | 1 |
| Energie2030 | 0 | 1 |
Gemini
Most often named: Mega, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Mega | 4 | 12 |
| Octa+ | 0 | 11 |
| ENGIE | 0 | 9 |
| Ecopower | 6 | 6 |
| Eneco | 2 | 6 |
| Luminus | 0 | 6 |
| TotalEnergies | 0 | 4 |
| Energie2030 | 0 | 2 |
| Wase Wind | 0 | 2 |
| EnergieID / Aspiravi Energy | 0 | 1 |
Claude
Most often named: Bolt, ENGIE, Luminus, Mega, Octa+. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Bolt | 0 | 4 |
| ENGIE | 0 | 4 |
| Luminus | 0 | 4 |
| Mega | 4 | 4 |
| Octa+ | 0 | 4 |
| Eneco | 0 | 3 |
| TotalEnergies | 0 | 3 |
| Aspiravi Energy | 0 | 1 |
| Elegant | 0 | 1 |
| Trevion | 0 | 1 |
The four questions, as asked
- Wat is de beste energieleverancier in België?
- Ik verhuis naar een nieuwe woning in België. Welke leverancier van stroom en gas kan ik het beste kiezen?
- Welke energieleverancier in België heeft de laagste tarieven?
- Welke energieleverancier in België heeft het beste contract voor groene energie?
Supermarkets
ChatGPT
Colruyt6 of 12 first names
Gemini
Colruyt6 of 12 first names
Claude
Colruyt2 of 4 first names
Mentions, every brand and the four questions
In Belgium, ChatGPT named Delhaize in 9 of 12 answers about supermarkets.
ChatGPT
Most often named: Delhaize, in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Delhaize | 3 | 9 |
| Colruyt | 6 | 7 |
| Lidl | 0 | 6 |
| Carrefour | 0 | 4 |
| Aldi | 0 | 3 |
| Bio-Planet | 0 | 2 |
| Collect&Go | 1 | 2 |
| CRU | 2 | 2 |
| Albert Heijn | 0 | 1 |
Gemini
Most often named: Albert Heijn, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Albert Heijn | 0 | 12 |
| Colruyt | 6 | 9 |
| Delhaize | 3 | 9 |
| Carrefour | 0 | 7 |
| Aldi | 0 | 6 |
| Lidl | 0 | 5 |
| Collect&Go | 3 | 3 |
| Bio-Planet | 0 | 2 |
Claude
Most often named: Carrefour, Colruyt, Delhaize, Lidl. Each appeared in 3 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Carrefour | 0 | 3 |
| Colruyt | 2 | 3 |
| Delhaize | 1 | 3 |
| Lidl | 0 | 3 |
| Aldi | 0 | 2 |
| Albert Heijn | 0 | 1 |
| Collect&Go | 1 | 1 |
| Spar | 0 | 1 |
The four questions, as asked
- Wat is de beste supermarktketen in België?
- Welke supermarkt in België is het goedkoopst voor de wekelijkse boodschappen?
- Welke supermarktketen in België heeft de beste verse producten?
- Welke supermarkt in België levert online boodschappen het best aan huis?
Car brands
ChatGPT
Toyota7 of 12 first names
Gemini
Toyota5 of 12 first names
Claude
Toyota2 of 4 first names
Mentions, every brand and the four questions
In Belgium, ChatGPT had tied leaders for car brands: Skoda, Toyota. Each appeared in 9 of 12 answers.
ChatGPT
Most often named: Skoda, Toyota. Each appeared in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Skoda | 0 | 9 |
| Toyota | 7 | 9 |
| Hyundai | 0 | 6 |
| Kia | 1 | 6 |
| Dacia | 2 | 3 |
| Tesla | 2 | 3 |
| Honda | 0 | 1 |
Gemini
Most often named: Kia, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Kia | 0 | 12 |
| Skoda | 0 | 9 |
| Toyota | 5 | 9 |
| Volvo | 0 | 9 |
| Hyundai | 0 | 7 |
| BMW | 0 | 6 |
| Volkswagen | 1 | 6 |
| Dacia | 3 | 3 |
| Porsche | 0 | 3 |
| Tesla | 3 | 3 |
| Suzuki | 0 | 2 |
| Audi | 0 | 1 |
| Honda | 0 | 1 |
| Peugeot | 0 | 1 |
Claude
Most often named: Skoda, in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Skoda | 0 | 4 |
| Hyundai | 0 | 3 |
| Kia | 0 | 3 |
| Toyota | 2 | 3 |
| Volkswagen | 0 | 3 |
| BMW | 0 | 2 |
| Dacia | 1 | 2 |
| Volvo | 0 | 2 |
| BYD | 0 | 1 |
| Mazda | 0 | 1 |
| Suzuki | 0 | 1 |
| Tesla | 1 | 1 |
The four questions, as asked
- Welk automerk zou je aanraden om in België te kopen?
- Ik wil in België een betrouwbare gezinsauto kopen. Welk merk kan ik het beste kiezen?
- Welk automerk biedt in België de beste prijs-kwaliteitverhouding?
- Welk merk maakt de beste elektrische auto die je in België kunt kopen?
Online brokers
ChatGPT
Bolero5 of 12 first names
Gemini
Bolero8 of 12 first names
Claude
Bolero3 of 4 first names
Mentions, every brand and the four questions
In Belgium, ChatGPT had tied leaders for online brokers: DEGIRO, Saxo Bank. Each appeared in 12 of 12 answers.
ChatGPT
Most often named: DEGIRO, Saxo Bank. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| DEGIRO | 3 | 12 |
| Saxo Bank | 2 | 12 |
| Bolero | 5 | 9 |
| Trade Republic | 2 | 3 |
| Keytrade Bank | 0 | 1 |
Gemini
Most often named: Bolero, DEGIRO. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Bolero | 8 | 12 |
| DEGIRO | 4 | 12 |
| Saxo Bank | 0 | 10 |
| Keytrade Bank | 0 | 7 |
| Interactive Brokers | 0 | 3 |
| MeDirect | 0 | 3 |
Claude
Most often named: Bolero, DEGIRO, MeDirect. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Bolero | 3 | 4 |
| DEGIRO | 1 | 4 |
| MeDirect | 0 | 4 |
| Keytrade Bank | 0 | 3 |
| Saxo Bank | 0 | 3 |
| Lynx | 0 | 1 |
The four questions, as asked
- Wat is de beste online broker om te beleggen in België?
- Ik wil in België beginnen met beleggen in ETF's. Welke beleggingsapp raad je aan?
- Welke online broker in België rekent de laagste kosten?
- Welk beleggingsplatform in België is het beste voor beginners?
Electronics retailers
ChatGPT
Coolblue10 of 12 first names
Gemini
Coolblue12 of 12 first names
Claude
Coolblue3 of 4 first names
Mentions, every brand and the four questions
In Belgium, ChatGPT named Coolblue in 12 of 12 answers about electronics retailers.
ChatGPT
Most often named: Coolblue, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Coolblue | 10 | 12 |
| MediaMarkt | 0 | 10 |
| Vanden Borre | 0 | 7 |
| Alternate | 0 | 3 |
| Krefel | 0 | 2 |
| Amazon | 1 | 1 |
| bol | 0 | 1 |
| Megekko | 1 | 1 |
Gemini
Most often named: Coolblue, Krefel, MediaMarkt. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Coolblue | 12 | 12 |
| Krefel | 0 | 12 |
| MediaMarkt | 0 | 12 |
| bol | 0 | 6 |
| Vanden Borre | 0 | 5 |
| Alternate | 0 | 4 |
| Fnac | 0 | 4 |
| Amazon | 0 | 1 |
| Apple Store | 0 | 1 |
| Electro Depot | 0 | 1 |
Claude
Most often named: Coolblue, Krefel, MediaMarkt, Vanden Borre. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Coolblue | 3 | 4 |
| Krefel | 0 | 4 |
| MediaMarkt | 1 | 4 |
| Vanden Borre | 0 | 4 |
| Amazon | 0 | 1 |
| Apple Store | 0 | 1 |
| bol | 0 | 1 |
| Dell | 0 | 1 |
The four questions, as asked
- Wat is de beste elektronicawinkel in België?
- Ik wil in België een nieuwe laptop kopen. Welke winkel raad je aan?
- Welke elektronicawinkel in België heeft de beste prijzen?
- Welke elektronicawinkel in België heeft de beste klantenservice en retourregeling?
Press kit
Use the country URL for local results and the DOI for the frozen October Index dataset. The study files below are derived from that edition; they do not have a separate DOI.
- Successful answers
- 5,040
- Countries
- 20
- Categories
- 9
Guglielmo Paesano (2026). The brands AI recommends in 20 countries. AIGROW. October 2026 Index data. https://aigrow.gg/research/ai-brands-2026/belgium DOI 10.5281/zenodo.23188442
Download a country chart
Preview the chart
What we measured
A frozen sample of consumer-brand answers from the October AIGROW Index, not a survey of buyers and not an evaluation of the brands.
Collected from 2026-10-05 to 2026-10-06: 5,040 successful answers across 20 countries and 9 categories. Each cell combines four locally worded questions. ChatGPT and Gemini answered each question three times; Claude once. This study excludes web-search answers and Grok.
Collection, counting and model details
The writer reads the already published October pages and the latest stored answer for each probe up to 2026-10-06T23:59:59.999Z. It checks every published brand count against that page before writing. No new questions, model calls or Index aggregation are run.
A brand counts once per answer, using the Index spellings and stored aliases. First means the first distinct name in the extracted list. Names are not newly merged across countries; a local subsidiary or differently named brand may remain separate. Unlike the public rankings, the downloadable study retains names seen only once.
There were 27 successful answers with no brand. They remain in the denominators. Failed calls are excluded. A tie is reported as a tie, and counts are descriptive: repeated answers are not independent consumer observations.
- ChatGPT
- gpt-6-sol
- Gemini
- google/gemini-3.1-flash-lite
- Claude
- claude-sonnet-5
ChatGPT and Claude were collected through subscription command-line tools; Gemini through an API gateway. The country was named in the local-language prompt. We did not test geolocated public accounts. Model updates, personalization, the wording of a question and web search can change the answer.
Read the full Index methodologyQuestions about the study
Does first place mean the best brand?
No. First means the first brand in the extracted list of an answer. It measures ordering in this sample, not product quality, suitability, market share or a promise of a future recommendation.
Why do the assistants have different answer counts?
Each country and category has four questions. ChatGPT and Gemini answered each three times, giving twelve answers each. Claude answered once, giving four. Pooled totals therefore give ChatGPT and Gemini more weight; compare assistants separately in the country tables.
Can I reuse the charts and data?
Yes, under CC BY 4.0. Credit AIGROW, link to this study and include the October dataset DOI. Each country page offers a chart and an image embed code with a link back. The CSV includes every counted brand, including brands named only once.
Do these answers represent the public chatbot apps today?
They are a frozen October 2026 sample from specific models and collection routes, without web search. Answers in a public app can differ with its model, location, personalization, prompt and date. We did not survey consumers or measure purchases.
Check what AI can read about your business.
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