The brands AI recommends in Denmark
In Denmark, ChatGPT put Lunar first in 7 of 12 bank answers. Gemini led with Lunar; Claude with Lunar.
Study by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0
Categories in Denmark, by whether the three assistants put the same brand first
- Same sole leader
- 2 / 9
- Different leaders
- 3 / 9
- Tie or no leader
- 4 / 9
Four questions combined, without web search. Ties do not count as agreement.
First is the most frequent first name in the four-question sample. Named counts answers mentioning a brand anywhere. An answer may name several brands, so mention counts do not sum to the answer total.
Banks
ChatGPT
Lunar7 of 12 first names
Gemini
Lunar8 of 12 first names
Claude
Lunar2 of 4 first names
Mentions, every brand and the four questions
In Denmark, ChatGPT named Lunar in 12 of 12 answers about banks.
ChatGPT
Most often named: Lunar, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Lunar | 7 | 12 |
| Danske Bank | 2 | 6 |
| Arbejdernes Landsbank | 3 | 5 |
| Lån & Spar Bank | 0 | 5 |
| Nordea | 0 | 5 |
| Coop Bank | 0 | 1 |
Gemini
Most often named: Lunar, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Lunar | 8 | 12 |
| Danske Bank | 4 | 11 |
| Nordea | 0 | 10 |
| Jyske Bank | 0 | 9 |
| Arbejdernes Landsbank | 0 | 8 |
| Lån & Spar Bank | 0 | 2 |
| Revolut | 0 | 1 |
| Santander Consumer Bank | 0 | 1 |
Claude
Most often named: Lunar, in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Lunar | 2 | 4 |
| Danske Bank | 1 | 3 |
| Jyske Bank | 0 | 3 |
| Nykredit | 0 | 3 |
| Arbejdernes Landsbank | 0 | 2 |
| Nordnet | 0 | 2 |
| Spar Nord | 0 | 2 |
| Lån & Spar Bank | 0 | 1 |
| MobilePay | 1 | 1 |
| Nordea | 0 | 1 |
The four questions, as asked
- Hvilken bank i Danmark er bedst til en almindelig lønkonto?
- Jeg er lige flyttet til Danmark og skal oprette en bankkonto. Hvilken bank vil du anbefale?
- Hvilken bank i Danmark har de laveste gebyrer?
- Hvilken bank i Danmark har den bedste mobilbankapp?
Car insurance
ChatGPT
GF Forsikring5 of 12 first names
Gemini
Tryg9 of 12 first names
Claude
GF Forsikring, Tryg2 of 4 first namesTied first
Mentions, every brand and the four questions
In Denmark, ChatGPT named Alka Forsikring in 11 of 12 answers about car insurance.
ChatGPT
Most often named: Alka Forsikring, in 11 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Alka Forsikring | 2 | 11 |
| GF Forsikring | 5 | 10 |
| FDM Forsikring | 4 | 8 |
| LB Forsikring | 1 | 8 |
| Tryg | 0 | 3 |
Gemini
Most often named: Codan, Topdanmark, Tryg. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Codan | 0 | 12 |
| Topdanmark | 0 | 12 |
| Tryg | 9 | 12 |
| FDM Forsikring | 1 | 9 |
| Alka Forsikring | 1 | 8 |
| Alm. Brand | 1 | 4 |
| GF Forsikring | 0 | 2 |
| Privatsikring | 0 | 1 |
Claude
Most often named: Codan, GF Forsikring, Topdanmark, Tryg. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Codan | 0 | 4 |
| GF Forsikring | 2 | 4 |
| Topdanmark | 0 | 4 |
| Tryg | 2 | 4 |
| Alka Forsikring | 0 | 3 |
| LB Forsikring | 0 | 3 |
| Alm. Brand | 0 | 1 |
| If Forsikring | 0 | 1 |
| Købstædernes Forsikring | 0 | 1 |
The four questions, as asked
- Hvilket forsikringsselskab i Danmark er bedst til bilforsikring?
- Jeg har lige købt min første bil i Danmark. Hvilket forsikringsselskab vil du anbefale?
- Hvilket forsikringsselskab i Danmark giver mest bilforsikring for pengene?
- Hvilket forsikringsselskab i Danmark er bedst, når man anmelder en skade på bilen?
Mobile carriers
ChatGPT
CBB Mobil4 of 12 first names
Gemini
Oister, YouSee6 of 12 first namesTied first
Claude
CBB Mobil2 of 4 first names
Mentions, every brand and the four questions
In Denmark, ChatGPT had tied leaders for mobile carriers: CBB Mobil, Oister. Each appeared in 9 of 12 answers.
ChatGPT
Most often named: CBB Mobil, Oister. Each appeared in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| CBB Mobil | 4 | 9 |
| Oister | 3 | 9 |
| eesy | 2 | 7 |
| Telmore | 0 | 4 |
| YouSee | 2 | 2 |
| Lebara | 0 | 1 |
| Norlys | 0 | 1 |
| TDC NET | 1 | 1 |
| Telenor | 0 | 1 |
Gemini
Most often named: Oister, in 11 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Oister | 6 | 11 |
| CBB Mobil | 0 | 10 |
| YouSee | 6 | 9 |
| Call me | 0 | 8 |
| eesy | 0 | 6 |
| Greentel | 0 | 3 |
| TDC | 0 | 3 |
| Telenor | 0 | 3 |
| Telia | 0 | 3 |
| Telmore | 0 | 3 |
| 3 Mobil | 0 | 2 |
Claude
Most often named: CBB Mobil, Oister, Telenor, Telmore. Each appeared in 3 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| CBB Mobil | 2 | 3 |
| Oister | 0 | 3 |
| Telenor | 0 | 3 |
| Telmore | 0 | 3 |
| Fullrate | 0 | 2 |
| TDC/YouSee | 1 | 2 |
| Telia | 0 | 2 |
| Greentel | 0 | 1 |
| Lidl Mobil | 0 | 1 |
| Nordlux Mobil | 0 | 1 |
| TDC | 1 | 1 |
| YouSee | 0 | 1 |
The four questions, as asked
- Hvilket mobilselskab i Danmark er bedst?
- Jeg skal have et nyt mobilabonnement i Danmark. Hvilket mobilselskab vil du anbefale?
- Hvilket mobilselskab i Danmark har de bedste abonnementer til prisen?
- Hvilket mobilselskab har den bedste dækning i Danmark?
Home internet providers
ChatGPT
Hiper6 of 12 first names
Gemini
Hiper8 of 12 first names
Claude
YouSee3 of 4 first names
Mentions, every brand and the four questions
In Denmark, ChatGPT named Hiper in 11 of 12 answers about home internet providers.
ChatGPT
Most often named: Hiper, in 11 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Hiper | 6 | 11 |
| Fastspeed | 1 | 10 |
| Waoo | 5 | 10 |
| Norlys | 0 | 4 |
| YouSee | 0 | 3 |
Gemini
Most often named: Fastspeed, Hiper, Norlys, YouSee. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Fastspeed | 2 | 12 |
| Hiper | 8 | 12 |
| Norlys | 0 | 12 |
| YouSee | 2 | 12 |
| Telenor | 0 | 7 |
| Stofa | 0 | 3 |
Claude
Most often named: Fibia, YouSee. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Fibia | 1 | 4 |
| YouSee | 3 | 4 |
| Hiper | 0 | 3 |
| Telia | 0 | 3 |
| Fastspeed | 0 | 2 |
| Norlys | 0 | 2 |
| Stofa | 0 | 2 |
| Telmore | 0 | 2 |
| Waoo | 0 | 2 |
| Telenor | 0 | 1 |
The four questions, as asked
- Hvilken internetudbyder i Danmark er bedst til internet derhjemme?
- Jeg flytter i en ny lejlighed i Danmark. Hvilken internetudbyder bør jeg vælge?
- Hvilken internetudbyder i Danmark giver mest for pengene, når det gælder hurtigt internet derhjemme?
- Hvilken internetudbyder i Danmark er mest stabil, når man arbejder hjemmefra?
Energy suppliers
ChatGPT
OK, Vindstød4 of 12 first namesTied first
Gemini
Andel Energi, Vindstød6 of 12 first namesTied first
Claude
Andel Energi, Norlys2 of 4 first namesTied first
Mentions, every brand and the four questions
In Denmark, ChatGPT named OK in 7 of 12 answers about energy suppliers.
ChatGPT
Most often named: OK, in 7 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| OK | 4 | 7 |
| Andel Energi | 1 | 5 |
| EWII | 1 | 5 |
| Vindstød | 4 | 5 |
| Norlys | 0 | 3 |
| Altid Energi | 1 | 2 |
| Gasel | 0 | 2 |
| NRGi | 0 | 2 |
| Elforbundet | 1 | 1 |
| Natur-Energi | 0 | 1 |
| Nettopower | 0 | 1 |
Gemini
Most often named: Andel Energi, Norlys. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Andel Energi | 6 | 12 |
| Norlys | 0 | 12 |
| EWII | 0 | 7 |
| Modstrøm | 0 | 6 |
| Vindstød | 6 | 6 |
| OK | 0 | 4 |
| Viasel | 0 | 3 |
| Barry | 0 | 2 |
| NRGi | 0 | 1 |
| Velkommen | 0 | 1 |
| Viasol | 0 | 1 |
Claude
Most often named: Andel Energi, Norlys, OK. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Andel Energi | 2 | 4 |
| Norlys | 2 | 4 |
| OK | 0 | 4 |
| Vindstød | 0 | 3 |
| Jysk Energi | 0 | 1 |
| Nettigo | 0 | 1 |
| Nettoenergi | 0 | 1 |
| Nettogas | 0 | 1 |
| Nettopower | 0 | 1 |
| NRGi | 0 | 1 |
| Ørsted | 0 | 1 |
| Velkommen | 0 | 1 |
| Verdo Energy | 0 | 1 |
The four questions, as asked
- Hvilket elselskab i Danmark er bedst?
- Jeg flytter i en ny bolig i Danmark. Hvilket selskab skal jeg vælge til el og gas?
- Hvilket energiselskab i Danmark har de laveste priser?
- Hvilket elselskab i Danmark har den bedste aftale om strøm fra vedvarende energi?
Supermarkets
ChatGPT
Rema 10006 of 12 first names
Gemini
Nemlig.com, Netto, Rema 10003 of 12 first namesTied first
Claude
Irma, Nemlig.com, Netto, Rema 10001 of 4 first namesTied first
Mentions, every brand and the four questions
In Denmark, ChatGPT named føtex in 9 of 12 answers about supermarkets.
ChatGPT
Most often named: føtex, in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| føtex | 0 | 9 |
| Lidl | 0 | 8 |
| Rema 1000 | 6 | 6 |
| Meny | 3 | 3 |
| Netto | 0 | 3 |
| Bilka | 2 | 2 |
| Nemlig.com | 1 | 1 |
Gemini
Most often named: Bilka, Netto, Rema 1000. Each appeared in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Bilka | 0 | 9 |
| Netto | 3 | 9 |
| Rema 1000 | 3 | 9 |
| føtex | 0 | 6 |
| Coop 365discount | 0 | 5 |
| Meny | 1 | 5 |
| Coop.dk | 0 | 3 |
| Lidl | 0 | 3 |
| Nemlig.com | 3 | 3 |
| Irma | 2 | 2 |
| SuperBrugsen | 0 | 2 |
| Kvickly | 0 | 1 |
Claude
Most often named: Rema 1000, in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Rema 1000 | 1 | 4 |
| Meny | 0 | 3 |
| føtex | 0 | 2 |
| Irma | 1 | 2 |
| Lidl | 0 | 2 |
| Netto | 1 | 2 |
| Aldi | 0 | 1 |
| Coop | 0 | 1 |
| Coop 365discount | 0 | 1 |
| Coop.dk | 0 | 1 |
| Nemlig.com | 1 | 1 |
| Spar | 0 | 1 |
The four questions, as asked
- Hvilken supermarkedskæde i Danmark er bedst?
- Hvilket supermarked i Danmark er billigst til ugens indkøb?
- Hvilken supermarkedskæde i Danmark har den bedste frugt og grønt?
- Hvilket supermarked i Danmark har den bedste levering af dagligvarer bestilt online?
Car brands
ChatGPT
Toyota6 of 12 first names
Gemini
Tesla5 of 12 first names
Claude
Toyota2 of 4 first names
Mentions, every brand and the four questions
In Denmark, ChatGPT named Skoda in 9 of 12 answers about car brands.
ChatGPT
Most often named: Skoda, in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Skoda | 3 | 9 |
| Toyota | 6 | 8 |
| Kia | 1 | 7 |
| Hyundai | 2 | 5 |
| Tesla | 0 | 3 |
| Volkswagen | 0 | 3 |
| Dacia | 0 | 1 |
| Honda | 0 | 1 |
Gemini
Most often named: Kia, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Kia | 0 | 12 |
| Hyundai | 0 | 10 |
| Skoda | 3 | 10 |
| Toyota | 4 | 9 |
| Volvo | 0 | 8 |
| Volkswagen | 0 | 7 |
| Tesla | 5 | 6 |
| BMW | 0 | 3 |
| Dacia | 0 | 3 |
| Porsche | 0 | 3 |
| MG | 0 | 2 |
| Peugeot | 0 | 1 |
Claude
Most often named: Hyundai, Kia, Skoda. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Hyundai | 0 | 4 |
| Kia | 0 | 4 |
| Skoda | 1 | 4 |
| Toyota | 2 | 3 |
| Tesla | 1 | 2 |
| Volkswagen | 0 | 2 |
| BMW | 0 | 1 |
| Dacia | 0 | 1 |
| Mazda | 0 | 1 |
| MG | 0 | 1 |
| Polestar | 0 | 1 |
| Suzuki | 0 | 1 |
| Volvo | 0 | 1 |
The four questions, as asked
- Hvilket bilmærke vil du anbefale at købe i Danmark?
- Jeg vil gerne købe en pålidelig familiebil i Danmark. Hvilket mærke skal jeg vælge?
- Hvilket bilmærke giver mest for pengene i Danmark?
- Hvilket mærke laver den bedste elbil, man kan købe i Danmark?
Online brokers
ChatGPT
Nordnet8 of 12 first names
Gemini
Nordnet11 of 12 first names
Claude
Nordnet4 of 4 first names
Mentions, every brand and the four questions
In Denmark, ChatGPT named Saxo Bank in 12 of 12 answers about online brokers.
ChatGPT
Most often named: Saxo Bank, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Saxo Bank | 4 | 12 |
| Nordnet | 8 | 11 |
| DEGIRO | 0 | 1 |
| Interactive Brokers | 0 | 1 |
Gemini
Most often named: Nordnet, Saxo Bank. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Nordnet | 11 | 12 |
| Saxo Bank | 1 | 12 |
| June | 0 | 6 |
| Lunar | 0 | 2 |
| Nordea | 0 | 2 |
Claude
Most often named: Nordnet, Saxo Bank. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Nordnet | 4 | 4 |
| Saxo Bank | 0 | 4 |
| DEGIRO | 0 | 2 |
| eToro | 0 | 1 |
| June | 0 | 1 |
| Lunar | 0 | 1 |
| Nykredit | 0 | 1 |
| Sparinvest / Sparindex | 0 | 1 |
The four questions, as asked
- Hvilken online børsmægler er bedst til at investere i Danmark?
- Jeg vil gerne begynde at investere i ETF'er i Danmark. Hvilken investeringsapp vil du anbefale?
- Hvilken online børsmægler i Danmark har de laveste gebyrer?
- Hvilken investeringsplatform i Danmark er bedst for begyndere?
Electronics retailers
ChatGPT
Proshop9 of 12 first names
Gemini
Proshop12 of 12 first names
Claude
Elgiganten4 of 4 first names
Mentions, every brand and the four questions
In Denmark, ChatGPT had tied leaders for electronics retailers: Elgiganten, Proshop. Each appeared in 11 of 12 answers.
ChatGPT
Most often named: Elgiganten, Proshop. Each appeared in 11 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Elgiganten | 2 | 11 |
| Proshop | 9 | 11 |
| Power | 0 | 10 |
| Computersalg.dk | 0 | 2 |
| Hi-Fi Klubben | 1 | 1 |
Gemini
Most often named: Elgiganten, Power, Proshop. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Elgiganten | 0 | 12 |
| Power | 0 | 12 |
| Proshop | 12 | 12 |
| Computersalg.dk | 0 | 11 |
| Føniks Computer | 0 | 3 |
| Bilka | 0 | 2 |
| AV-Cables.dk | 0 | 1 |
| Coolshop | 0 | 1 |
| Dustin Home | 0 | 1 |
| Hi-Fi Klubben | 0 | 1 |
| MM-Vision | 0 | 1 |
Claude
Most often named: Elgiganten, Power, Proshop. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Elgiganten | 4 | 4 |
| Power | 0 | 4 |
| Proshop | 0 | 4 |
| Computersalg.dk | 0 | 3 |
| AV-Cables.dk | 0 | 2 |
| Av-Cables / Komplett | 0 | 1 |
| AVXperten | 0 | 1 |
| Coolshop | 0 | 1 |
| Komplett | 0 | 1 |
The four questions, as asked
- Hvilken elektronikbutik i Danmark er bedst?
- Jeg vil gerne købe en ny bærbar computer i Danmark. Hvilken butik vil du anbefale, at jeg køber den i?
- Hvilken elektronikforhandler i Danmark har de bedste priser?
- Hvilken elektronikbutik i Danmark har den bedste kundeservice og de bedste returmuligheder?
Press kit
Use the country URL for local results and the DOI for the frozen October Index dataset. The study files below are derived from that edition; they do not have a separate DOI.
- Successful answers
- 5,040
- Countries
- 20
- Categories
- 9
Guglielmo Paesano (2026). The brands AI recommends in 20 countries. AIGROW. October 2026 Index data. https://aigrow.gg/research/ai-brands-2026/denmark DOI 10.5281/zenodo.23188442
Download a country chart
Preview the chart
What we measured
A frozen sample of consumer-brand answers from the October AIGROW Index, not a survey of buyers and not an evaluation of the brands.
Collected from 2026-10-05 to 2026-10-06: 5,040 successful answers across 20 countries and 9 categories. Each cell combines four locally worded questions. ChatGPT and Gemini answered each question three times; Claude once. This study excludes web-search answers and Grok.
Collection, counting and model details
The writer reads the already published October pages and the latest stored answer for each probe up to 2026-10-06T23:59:59.999Z. It checks every published brand count against that page before writing. No new questions, model calls or Index aggregation are run.
A brand counts once per answer, using the Index spellings and stored aliases. First means the first distinct name in the extracted list. Names are not newly merged across countries; a local subsidiary or differently named brand may remain separate. Unlike the public rankings, the downloadable study retains names seen only once.
There were 27 successful answers with no brand. They remain in the denominators. Failed calls are excluded. A tie is reported as a tie, and counts are descriptive: repeated answers are not independent consumer observations.
- ChatGPT
- gpt-6-sol
- Gemini
- google/gemini-3.1-flash-lite
- Claude
- claude-sonnet-5
ChatGPT and Claude were collected through subscription command-line tools; Gemini through an API gateway. The country was named in the local-language prompt. We did not test geolocated public accounts. Model updates, personalization, the wording of a question and web search can change the answer.
Read the full Index methodologyQuestions about the study
Does first place mean the best brand?
No. First means the first brand in the extracted list of an answer. It measures ordering in this sample, not product quality, suitability, market share or a promise of a future recommendation.
Why do the assistants have different answer counts?
Each country and category has four questions. ChatGPT and Gemini answered each three times, giving twelve answers each. Claude answered once, giving four. Pooled totals therefore give ChatGPT and Gemini more weight; compare assistants separately in the country tables.
Can I reuse the charts and data?
Yes, under CC BY 4.0. Credit AIGROW, link to this study and include the October dataset DOI. Each country page offers a chart and an image embed code with a link back. The CSV includes every counted brand, including brands named only once.
Do these answers represent the public chatbot apps today?
They are a frozen October 2026 sample from specific models and collection routes, without web search. Answers in a public app can differ with its model, location, personalization, prompt and date. We did not survey consumers or measure purchases.
Check what AI can read about your business.
The free scan checks your website for signals that help assistants understand it. Your results are separate from this consumer-brand study.