The brands AI recommends in the United States
In the United States, ChatGPT put Capital One first in 6 of 12 bank answers. Gemini led with Chase; Claude with Chase.
Study by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0
Categories in the United States, by whether the three assistants put the same brand first
- Same sole leader
- 4 / 9
- Different leaders
- 2 / 9
- Tie or no leader
- 3 / 9
Four questions combined, without web search. Ties do not count as agreement.
First is the most frequent first name in the four-question sample. Named counts answers mentioning a brand anywhere. An answer may name several brands, so mention counts do not sum to the answer total.
Banks
ChatGPT
Capital One6 of 12 first names
Gemini
Chase5 of 12 first names
Claude
Chase2 of 4 first names
Mentions, every brand and the four questions
In the United States, ChatGPT named Capital One in 12 of 12 answers about banks.
ChatGPT
Most often named: Capital One, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Capital One | 6 | 12 |
| Chase | 5 | 7 |
| Ally Bank | 1 | 6 |
| Bank of America | 0 | 6 |
| Charles Schwab | 0 | 3 |
| Discover | 0 | 3 |
Gemini
Most often named: Capital One, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Capital One | 1 | 12 |
| Ally Bank | 3 | 9 |
| Chase | 5 | 9 |
| Discover | 0 | 8 |
| Charles Schwab | 3 | 7 |
| Bank of America | 0 | 5 |
| American Express | 0 | 3 |
| Chime | 0 | 3 |
| Wells Fargo | 0 | 3 |
| Alliant Credit Union | 0 | 2 |
| Citibank | 0 | 2 |
| Axos Bank | 0 | 1 |
| PNC Bank | 0 | 1 |
| SoFi | 0 | 1 |
Claude
Most often named: Capital One, in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Capital One | 0 | 4 |
| Ally Bank | 1 | 3 |
| Charles Schwab | 1 | 3 |
| Chase | 2 | 3 |
| Bank of America | 0 | 2 |
| Fidelity | 0 | 2 |
| USAA | 0 | 2 |
| Citibank | 0 | 1 |
| Discover | 0 | 1 |
| Wells Fargo | 0 | 1 |
The four questions, as asked
- What is the best bank in the US for an everyday checking account?
- I just moved to the US and need to open a bank account. Which bank would you recommend?
- Which bank in the US has the lowest fees?
- Which bank in the US has the best mobile app?
Car insurance
ChatGPT
Amica, State Farm5 of 12 first namesTied first
Gemini
USAA6 of 12 first names
Claude
USAA2 of 4 first names
Mentions, every brand and the four questions
In the United States, ChatGPT named USAA in 10 of 12 answers about car insurance.
ChatGPT
Most often named: USAA, in 10 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| USAA | 2 | 10 |
| State Farm | 5 | 9 |
| GEICO | 0 | 8 |
| Amica | 5 | 6 |
| Progressive | 0 | 6 |
| Erie Insurance | 0 | 5 |
| Auto-Owners Insurance | 0 | 1 |
| NJM Insurance Group | 0 | 1 |
Gemini
Most often named: GEICO, Progressive, State Farm, USAA. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| GEICO | 3 | 12 |
| Progressive | 0 | 12 |
| State Farm | 3 | 12 |
| USAA | 6 | 12 |
| Allstate | 0 | 7 |
| Auto-Owners Insurance | 0 | 4 |
| Erie Insurance | 0 | 2 |
| American Family Insurance | 0 | 1 |
Claude
Most often named: Erie Insurance, State Farm, USAA. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Erie Insurance | 0 | 4 |
| State Farm | 0 | 4 |
| USAA | 2 | 4 |
| GEICO | 1 | 3 |
| Progressive | 0 | 3 |
| Travelers | 0 | 3 |
| Amica | 1 | 2 |
| Auto-Owners Insurance | 0 | 2 |
| Nationwide | 0 | 2 |
The four questions, as asked
- What is the best car insurance company in the US?
- I just bought my first car in the US. Which insurance company would you recommend?
- Which car insurance company in the US offers the best value for money?
- Which car insurance company in the US is best at handling claims?
Mobile carriers
ChatGPT
T-Mobile, Verizon4 of 12 first namesTied first
Gemini
Verizon7 of 12 first names
Claude
Verizon2 of 4 first names
Mentions, every brand and the four questions
In the United States, ChatGPT had tied leaders for mobile carriers: T-Mobile, Verizon. Each appeared in 9 of 12 answers.
ChatGPT
Most often named: T-Mobile, Verizon. Each appeared in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| T-Mobile | 4 | 9 |
| Verizon | 4 | 9 |
| AT&T | 0 | 8 |
| Mint Mobile | 0 | 5 |
| US Mobile | 3 | 5 |
| Visible | 1 | 5 |
| Tello | 0 | 2 |
Gemini
Most often named: AT&T, Mint Mobile, T-Mobile, Verizon, Visible. Each appeared in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| AT&T | 0 | 9 |
| Mint Mobile | 4 | 9 |
| T-Mobile | 1 | 9 |
| Verizon | 7 | 9 |
| Visible | 0 | 9 |
| US Mobile | 0 | 4 |
| Cricket Wireless | 0 | 3 |
| Google Fi Wireless | 0 | 3 |
| Metro by T-Mobile | 0 | 3 |
Claude
Most often named: AT&T, Mint Mobile, T-Mobile, Verizon, Visible. Each appeared in 3 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| AT&T | 0 | 3 |
| Mint Mobile | 1 | 3 |
| T-Mobile | 1 | 3 |
| Verizon | 2 | 3 |
| Visible | 0 | 3 |
| Cricket Wireless | 0 | 1 |
| Google Fi Wireless | 0 | 1 |
| Metro by T-Mobile | 0 | 1 |
| Tello | 0 | 1 |
| US Mobile | 0 | 1 |
The four questions, as asked
- What is the best cell phone carrier in the US?
- I need a new phone plan in the US. Which carrier would you recommend?
- Which cell phone carrier in the US has the best value plans?
- Which cell phone carrier has the best coverage in the US?
Home internet providers
ChatGPT
Verizon5 of 12 first names
Gemini
Verizon9 of 12 first names
Claude
Verizon2 of 4 first names
Mentions, every brand and the four questions
In the United States, ChatGPT had tied leaders for home internet providers: AT&T Fiber, GFiber, Verizon. Each appeared in 12 of 12 answers.
ChatGPT
Most often named: AT&T Fiber, GFiber, Verizon. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| AT&T Fiber | 3 | 12 |
| GFiber | 4 | 12 |
| Verizon | 5 | 12 |
| T-Mobile Home Internet | 0 | 5 |
| Frontier Fiber | 0 | 1 |
| Xfinity | 0 | 1 |
Gemini
Most often named: AT&T Fiber, GFiber, Verizon, Xfinity. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| AT&T Fiber | 0 | 12 |
| GFiber | 3 | 12 |
| Verizon | 9 | 12 |
| Xfinity | 0 | 12 |
| Spectrum | 0 | 9 |
| T-Mobile Home Internet | 0 | 8 |
| Cox | 0 | 2 |
Claude
Most often named: AT&T Fiber, GFiber, T-Mobile Home Internet, Verizon, Xfinity. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| AT&T Fiber | 0 | 4 |
| GFiber | 1 | 4 |
| T-Mobile Home Internet | 1 | 4 |
| Verizon | 2 | 4 |
| Xfinity | 0 | 4 |
| Spectrum | 0 | 3 |
| Cox | 0 | 1 |
| Starlink | 0 | 1 |
The four questions, as asked
- What is the best home internet provider in the US?
- I am moving into a new apartment in the US. Which internet provider should I sign up with?
- Which internet provider in the US offers the best value for fast home internet?
- Which internet provider in the US is the most reliable for working from home?
Energy suppliers
ChatGPT
Octopus Energy4 of 12 first names
Gemini
NextEra Energy4 of 12 first names
Claude
Arcadia1 of 4 first names
Mentions, every brand and the four questions
In the United States, ChatGPT named Constellation in 7 of 12 answers about energy suppliers.
ChatGPT
Most often named: Constellation, in 7 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Constellation | 2 | 7 |
| Direct Energy | 0 | 5 |
| Octopus Energy | 4 | 5 |
| Green Mountain Energy | 3 | 4 |
| CleanChoice Energy | 0 | 3 |
| Energy Harbor | 1 | 2 |
| Dominion Energy | 0 | 1 |
| Duke Energy | 0 | 1 |
| Frontier Utilities | 0 | 1 |
| Gexa Energy | 0 | 1 |
| Reliant Energy | 0 | 1 |
| Xcel Energy | 1 | 1 |
Gemini
Most often named: Constellation, in 7 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Constellation | 3 | 7 |
| Duke Energy | 2 | 6 |
| Green Mountain Energy | 3 | 6 |
| NextEra Energy | 4 | 6 |
| Southern Company | 0 | 5 |
| Dominion Energy | 0 | 4 |
| Exelon | 0 | 4 |
| American Electric Power | 0 | 3 |
| Arcadia | 0 | 3 |
| CleanChoice Energy | 0 | 3 |
| Consolidated Edison | 0 | 3 |
| Direct Energy | 0 | 3 |
| Inspire Clean Energy | 0 | 3 |
| Pacific Gas and Electric | 0 | 3 |
| Reliant Energy | 0 | 3 |
| TXU Energy | 0 | 3 |
| Xcel Energy | 0 | 3 |
| Entergy | 0 | 1 |
| National Grid | 0 | 1 |
| Southern California Edison | 0 | 1 |
Claude
Most often named: Arcadia, Green Mountain Energy, Inspire Clean Energy, Octopus Energy, Pivot Energy. Each appeared in 1 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Arcadia | 1 | 1 |
| Green Mountain Energy | 0 | 1 |
| Inspire Clean Energy | 0 | 1 |
| Octopus Energy | 0 | 1 |
| Pivot Energy | 0 | 1 |
The four questions, as asked
- What is the best electricity provider in the US?
- I am moving into a new home in the US. Which electricity and gas company should I choose?
- Which energy company in the US has the cheapest rates?
- Which energy provider in the US has the best renewable energy plan?
Supermarkets
ChatGPT
Wegmans5 of 12 first names
Gemini
Aldi, Amazon Fresh, H-E-B, Wegmans3 of 12 first namesTied first
Claude
Aldi, Amazon Fresh / Whole Foods, Trader Joe's, Wegmans1 of 4 first namesTied first
Mentions, every brand and the four questions
In the United States, ChatGPT had tied leaders for supermarkets: Aldi, Walmart, Wegmans. Each appeared in 6 of 12 answers.
ChatGPT
Most often named: Aldi, Walmart, Wegmans. Each appeared in 6 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Aldi | 3 | 6 |
| Walmart | 3 | 6 |
| Wegmans | 5 | 6 |
| H-E-B | 1 | 4 |
| Amazon Fresh | 0 | 3 |
| Kroger | 0 | 3 |
| Whole Foods Market | 0 | 3 |
| Costco Wholesale | 0 | 2 |
| Trader Joe's | 0 | 2 |
| WinCo Foods | 0 | 2 |
| Publix | 0 | 1 |
| Sprouts Farmers Market | 0 | 1 |
| The Fresh Market | 0 | 1 |
Gemini
Most often named: Whole Foods Market, in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Whole Foods Market | 0 | 9 |
| H-E-B | 3 | 8 |
| Kroger | 0 | 8 |
| Trader Joe's | 0 | 7 |
| Aldi | 3 | 6 |
| Publix | 0 | 6 |
| Walmart | 0 | 6 |
| Wegmans | 3 | 6 |
| Amazon Fresh | 3 | 3 |
| Costco Wholesale | 0 | 3 |
| Instacart | 0 | 3 |
| Lidl | 0 | 3 |
| Sprouts Farmers Market | 0 | 3 |
| The Fresh Market | 0 | 3 |
| WinCo Foods | 0 | 3 |
| FreshDirect | 0 | 1 |
| Safeway Delivery | 0 | 1 |
| Target | 0 | 1 |
Claude
Most often named: Costco Wholesale, H-E-B, Publix. Each appeared in 3 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Costco Wholesale | 0 | 3 |
| H-E-B | 0 | 3 |
| Publix | 0 | 3 |
| Trader Joe's | 1 | 2 |
| Walmart | 0 | 2 |
| Wegmans | 1 | 2 |
| Aldi | 1 | 1 |
| Amazon Fresh / Whole Foods | 1 | 1 |
| Instacart | 0 | 1 |
| Kroger | 0 | 1 |
| Lidl | 0 | 1 |
| Sprouts Farmers Market | 0 | 1 |
| Target | 0 | 1 |
| Whole Foods Market | 0 | 1 |
| WinCo Foods | 0 | 1 |
The four questions, as asked
- What is the best grocery store chain in the US?
- Which grocery store in the US has the lowest prices for a weekly shop?
- Which grocery store chain in the US has the best fresh produce?
- Which grocery store in the US has the best online grocery delivery?
Car brands
ChatGPT
Toyota9 of 12 first names
Gemini
Toyota9 of 12 first names
Claude
Toyota2 of 4 first names
Mentions, every brand and the four questions
In the United States, ChatGPT had tied leaders for car brands: Honda, Toyota. Each appeared in 9 of 12 answers.
ChatGPT
Most often named: Honda, Toyota. Each appeared in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Honda | 0 | 9 |
| Toyota | 9 | 9 |
| Subaru | 0 | 6 |
| Hyundai | 0 | 5 |
| Tesla | 3 | 3 |
| Kia | 0 | 2 |
| Rivian | 0 | 2 |
| Mazda | 0 | 1 |
Gemini
Most often named: Honda, Mazda, Subaru, Toyota. Each appeared in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Honda | 0 | 9 |
| Mazda | 0 | 9 |
| Subaru | 0 | 9 |
| Toyota | 9 | 9 |
| Hyundai | 0 | 8 |
| Lexus | 0 | 6 |
| Kia | 0 | 4 |
| Lucid Motors | 0 | 3 |
| Rivian | 0 | 3 |
| Tesla | 3 | 3 |
| BMW | 0 | 2 |
| Porsche | 0 | 2 |
| Acura | 0 | 1 |
Claude
Most often named: Hyundai, Kia. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Hyundai | 0 | 4 |
| Kia | 1 | 4 |
| Honda | 0 | 3 |
| Subaru | 0 | 3 |
| Toyota | 2 | 3 |
| Mazda | 0 | 2 |
| BMW | 0 | 1 |
| Chevrolet | 0 | 1 |
| Ford | 0 | 1 |
| Lexus | 0 | 1 |
| Rivian | 0 | 1 |
| Tesla | 1 | 1 |
The four questions, as asked
- Which car brand would you recommend buying in the US?
- I want to buy a reliable family car in the US. Which brand should I choose?
- Which car brand offers the best value for money in the US?
- Which brand makes the best electric car you can buy in the US?
Online brokers
ChatGPT
Fidelity Investments12 of 12 first names
Gemini
Fidelity Investments8 of 12 first names
Claude
Fidelity Investments4 of 4 first names
Mentions, every brand and the four questions
In the United States, ChatGPT had tied leaders for online brokers: Charles Schwab, Fidelity Investments. Each appeared in 12 of 12 answers.
ChatGPT
Most often named: Charles Schwab, Fidelity Investments. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Charles Schwab | 0 | 12 |
| Fidelity Investments | 12 | 12 |
| Vanguard | 0 | 7 |
| Interactive Brokers | 0 | 5 |
| Robinhood | 0 | 1 |
Gemini
Most often named: Charles Schwab, Fidelity Investments. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Charles Schwab | 2 | 12 |
| Fidelity Investments | 8 | 12 |
| Vanguard | 0 | 9 |
| E*TRADE | 0 | 8 |
| Robinhood | 1 | 8 |
| Interactive Brokers | 1 | 6 |
| Acorns | 0 | 3 |
| Betterment | 0 | 3 |
| SoFi Invest | 0 | 1 |
| Webull | 0 | 1 |
Claude
Most often named: Charles Schwab, Fidelity Investments, Vanguard. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Charles Schwab | 0 | 4 |
| Fidelity Investments | 4 | 4 |
| Vanguard | 0 | 4 |
| Robinhood | 0 | 2 |
| Betterment | 0 | 1 |
| Interactive Brokers | 0 | 1 |
| Webull | 0 | 1 |
The four questions, as asked
- What is the best online broker for investing in the US?
- I want to start investing in ETFs in the US. Which investing app would you recommend?
- Which online broker in the US has the lowest fees?
- Which investment platform in the US is best for beginners?
Electronics retailers
ChatGPT
Best Buy7 of 12 first names
Gemini
Best Buy7 of 12 first names
Claude
Best Buy2 of 4 first names
Mentions, every brand and the four questions
In the United States, ChatGPT named Best Buy in 12 of 12 answers about electronics retailers.
ChatGPT
Most often named: Best Buy, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Best Buy | 7 | 12 |
| Micro Center | 2 | 9 |
| Costco | 3 | 7 |
| B&H Photo Video | 0 | 5 |
| Walmart | 0 | 3 |
| Amazon | 0 | 1 |
| Apple Store | 0 | 1 |
| Crutchfield | 0 | 1 |
Gemini
Most often named: Best Buy, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Best Buy | 7 | 12 |
| B&H Photo Video | 0 | 11 |
| Amazon | 3 | 10 |
| Micro Center | 0 | 8 |
| Apple Store | 1 | 5 |
| Newegg | 0 | 5 |
| Costco | 1 | 3 |
| Dell | 0 | 3 |
| Lenovo | 0 | 3 |
| Walmart | 0 | 3 |
| Crutchfield | 0 | 2 |
| HP Store | 0 | 1 |
| Microsoft Store | 0 | 1 |
Claude
Most often named: Best Buy, Costco, Micro Center. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Best Buy | 2 | 4 |
| Costco | 1 | 4 |
| Micro Center | 0 | 4 |
| B&H Photo Video | 0 | 3 |
| Amazon | 1 | 2 |
| Apple Store | 0 | 2 |
| Dell | 0 | 1 |
| Lenovo | 0 | 1 |
| Newegg | 0 | 1 |
| Walmart | 0 | 1 |
The four questions, as asked
- What is the best electronics store in the US?
- I want to buy a new laptop in the US. Which store would you recommend buying it from?
- Which electronics retailer in the US has the best prices?
- Which electronics store in the US has the best customer service and returns?
Press kit
Use the country URL for local results and the DOI for the frozen October Index dataset. The study files below are derived from that edition; they do not have a separate DOI.
- Successful answers
- 5,040
- Countries
- 20
- Categories
- 9
Guglielmo Paesano (2026). The brands AI recommends in 20 countries. AIGROW. October 2026 Index data. https://aigrow.gg/research/ai-brands-2026/united-states DOI 10.5281/zenodo.23188442
Download a country chart
Preview the chart
What we measured
A frozen sample of consumer-brand answers from the October AIGROW Index, not a survey of buyers and not an evaluation of the brands.
Collected from 2026-10-05 to 2026-10-06: 5,040 successful answers across 20 countries and 9 categories. Each cell combines four locally worded questions. ChatGPT and Gemini answered each question three times; Claude once. This study excludes web-search answers and Grok.
Collection, counting and model details
The writer reads the already published October pages and the latest stored answer for each probe up to 2026-10-06T23:59:59.999Z. It checks every published brand count against that page before writing. No new questions, model calls or Index aggregation are run.
A brand counts once per answer, using the Index spellings and stored aliases. First means the first distinct name in the extracted list. Names are not newly merged across countries; a local subsidiary or differently named brand may remain separate. Unlike the public rankings, the downloadable study retains names seen only once.
There were 27 successful answers with no brand. They remain in the denominators. Failed calls are excluded. A tie is reported as a tie, and counts are descriptive: repeated answers are not independent consumer observations.
- ChatGPT
- gpt-6-sol
- Gemini
- google/gemini-3.1-flash-lite
- Claude
- claude-sonnet-5
ChatGPT and Claude were collected through subscription command-line tools; Gemini through an API gateway. The country was named in the local-language prompt. We did not test geolocated public accounts. Model updates, personalization, the wording of a question and web search can change the answer.
Read the full Index methodologyQuestions about the study
Does first place mean the best brand?
No. First means the first brand in the extracted list of an answer. It measures ordering in this sample, not product quality, suitability, market share or a promise of a future recommendation.
Why do the assistants have different answer counts?
Each country and category has four questions. ChatGPT and Gemini answered each three times, giving twelve answers each. Claude answered once, giving four. Pooled totals therefore give ChatGPT and Gemini more weight; compare assistants separately in the country tables.
Can I reuse the charts and data?
Yes, under CC BY 4.0. Credit AIGROW, link to this study and include the October dataset DOI. Each country page offers a chart and an image embed code with a link back. The CSV includes every counted brand, including brands named only once.
Do these answers represent the public chatbot apps today?
They are a frozen October 2026 sample from specific models and collection routes, without web search. Answers in a public app can differ with its model, location, personalization, prompt and date. We did not survey consumers or measure purchases.
Check what AI can read about your business.
The free scan checks your website for signals that help assistants understand it. Your results are separate from this consumer-brand study.