Research · October 2026
Asked for a local business in Italy, ChatGPT and Gemini rarely agree
We read the 5,690 answers ChatGPT, Gemini, Claude and Grok gave in Italian, between 5 October 2026 and 6 October 2026, to the questions people ask when they look for one of 25 kinds of local business in Milan, Rome, Turin, Naples, Bologna, Florence and Verona.
Published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0
24.6%of pages with the same business first
- Cities
- 7
- Kinds of business
- 25
- Answers
- 5,690
- Same business first
- 43
Asked in Italian for a local business in seven cities, ChatGPT and Gemini put the same business first on 43 of 175 pages of the October 2026 AIGROW Index. 51.2% of the businesses named came up in one answer only. Among businesses named twice or more, 36.1% of mentions went to names given in three or more cities.
Findings
Answered questions only. A failed call counts nowhere.
ChatGPT and Gemini put the same business first on 43 of 175 pages.
A page is one kind of business in one city. By city, from 7 of 25 in Milan, Rome, Turin and Naples to 4 in Verona. The same business first in every city: restaurants. Never the same, in any city: dentists, accountants, plumbers, electricians, car repair shops, cleaning services, moving companies, web design agencies, digital marketing agencies and driving schools.
36.1% of the mentions of businesses named in two answers or more went to names the assistants gave in at least three of the seven cities.
4,902 of 13,568 mentions of the businesses the Index pages list. These names include national chains, online services and names that may belong to a different business in each city. Dentists: ChatGPT put DentalPro first in six of the seven cities. Kinds of business with no name repeated in three cities: restaurants, interior designers and hotels.
51.2% of the businesses named came up in one answer only.
2,593 of 5,065 names, counted page by page: each was given once among the 28 to 48 answers on its page. By city, from 54.7% in Verona to 46.6% in Rome.
By city
One page per kind of business in each city. Named once is the share of businesses named in a single answer. Names in several cities is the share of mentions that went to names given in at least three of the seven cities.
By kind of business
Most agreement first. Same business first counts the cities, of seven, where ChatGPT and Gemini agreed.
| Kind of business | Same business first | Answers | Named once | Names in several cities |
|---|---|---|---|---|
| Restaurants | 7 of 7 | 252 | 33.7% | 0.0% |
| Gyms | 6 of 7 | 300 | 55.2% | 58.8% |
| Hotels | 5 of 7 | 196 | 33.0% | 0.0% |
| Roofers | 4 of 7 | 196 | 54.5% | 31.3% |
| Physiotherapists | 3 of 7 | 196 | 52.6% | 10.6% |
| Financial advisors | 3 of 7 | 196 | 24.3% | 97.3% |
| Lawyers | 2 of 7 | 300 | 64.0% | 9.6% |
| Veterinarians | 2 of 7 | 250 | 53.1% | 15.7% |
| Hair salons | 2 of 7 | 252 | 50.6% | 48.4% |
| Dermatologists | 2 of 7 | 196 | 48.8% | 20.7% |
| Real estate agencies | 2 of 7 | 300 | 37.8% | 82.4% |
| Insurance brokers | 2 of 7 | 196 | 33.3% | 90.4% |
| Interior designers | 1 of 7 | 196 | 57.5% | 0.0% |
| Architects | 1 of 7 | 196 | 51.5% | 3.5% |
| Wedding photographers | 1 of 7 | 196 | 50.7% | 56.8% |
| Dentists | 0 of 7 | 300 | 67.5% | 40.7% |
| Moving companies | 0 of 7 | 196 | 61.4% | 17.2% |
| Accountants | 0 of 7 | 300 | 60.9% | 35.4% |
| Web design agencies | 0 of 7 | 196 | 57.1% | 43.5% |
| Digital marketing agencies | 0 of 7 | 196 | 56.9% | 50.5% |
| Cleaning services | 0 of 7 | 196 | 50.8% | 47.7% |
| Driving schools | 0 of 7 | 196 | 47.9% | 31.3% |
| Electricians | 0 of 7 | 196 | 47.8% | 20.1% |
| Car repair shops | 0 of 7 | 196 | 47.7% | 43.8% |
| Plumbers | 0 of 7 | 300 | 40.6% | 12.0% |
City by city
For each kind of business, the business ChatGPT and Gemini each named first in the most answers, and the one named in the most answers on its page. Several names are a tie. Each row links to the Index page with every business named twice or more.
Milan
| Kind of business | ChatGPT first | Gemini first | Named most often |
|---|---|---|---|
| Dentists in Milan | Santagostino | Humanitas Dental Center, Studio Dentistico Dott.ssa Paola Falchetti, Studio Dentistico Dr. Cesare Paoleschi | DentalPro (20 of 48) |
| Lawyers in Milan | BonelliErede, Studio Legale Bernardini de Pace | BonelliErede | BonelliErede, Chiomenti (8 of 48) |
| Accountants in Milan | Studio Allievi | Studio Tributario e Societario Deloitte | Studio Tributario e Societario Deloitte (13 of 48) |
| Plumbers in Milan | ProntoPro | Idraulico Milano Pronto Intervento | Idraulico Milano Pronto Intervento, Idraulico Milano 24h (10 of 48) |
| Gyms in Milan | Virgin Active | Virgin Active | Virgin Active (42 of 48) |
| Real estate agencies in Milan | Tecnocasa | Engel & Völkers | Tecnocasa (46 of 48) |
| Restaurants in Milan | Enrico Bartolini al Mudec | Enrico Bartolini al Mudec, Il Luogo di Aimo e Nadia, Seta, Trattoria del Nuovo Macello | Seta (21 of 36) |
| Hair salons in Milan | Aldo Coppola | Aldo Coppola, Charme & Cheveux, I Love Riccio | Aldo Coppola (19 of 36) |
| Veterinarians in Milan | AniCura | Ospedale Veterinario San Siro | AniCura (26 of 36) |
| Physiotherapists in Milan | Isokinetic Milano | Isokinetic Milano, Santagostino | Santagostino (20 of 28) |
| Electricians in Milan | A2A Energia, Unareti | Elettricista Milano Pronto Intervento | Elettricista Milano Pronto Intervento (12 of 28) |
| Car repair shops in Milan | Midas | Autofficina F.lli Pirovano | Midas (15 of 28) |
| Cleaning services in Milan | Helpling | EasyFeel | Helpling (18 of 28) |
| Moving companies in Milan | Crown Relocations | Traslochi La Madonnina | Brollo Traslochi (9 of 28) |
| Roofers in Milan | EdiliziAcrobatica | EdiliziAcrobatica | EdiliziAcrobatica (18 of 28) |
| Web design agencies in Milan | Websolute | Bitmama Reply | Websolute (9 of 28) |
| Digital marketing agencies in Milan | Instilla, We Are Social, Webranking | Alkemy, AvantGrade | Alkemy (12 of 28) |
| Wedding photographers in Milan | Morlotti Studio | Rossini Photography | Morlotti Studio (12 of 28) |
| Architects in Milan | Studio Wok | Stefano Boeri Architetti, Studiopepe | Park Associati (13 of 28) |
| Interior designers in Milan | Dimorestudio, Lissoni & Partners | Studiopepe | Dimorestudio (27 of 28) |
| Financial advisors in Milan | SoldiExpert SCF | Azimut | Fineco, Azimut (13 of 28) |
| Insurance brokers in Milan | Facile.it, Howden | Aon | Howden (19 of 28) |
| Hotels in Milan | Room Mate Giulia | Park Hyatt | Room Mate Giulia (13 of 28) |
| Driving schools in Milan | Autoscuola Sempione | Autoscuola Milano Centro | Autoscuola Sempione (16 of 28) |
| Dermatologists in Milan | Istituto Dermatologico Europeo | Istituto Dermatologico Europeo | Istituto Dermatologico Europeo (21 of 28) |
Rome
| Kind of business | ChatGPT first | Gemini first | Named most often |
|---|---|---|---|
| Dentists in Rome | DentalPro | Studio Dentistico D'Amelio | DentalPro (22 of 48) |
| Lawyers in Rome | BonelliErede, Studio Legale Gassani | BonelliErede | BonelliErede (9 of 48) |
| Accountants in Rome | Studio Allievi | Studio Tributario e Societario Deloitte | Studio Tributario e Societario Deloitte (13 of 48) |
| Plumbers in Rome | Leroy Merlin | Pronto Intervento Idraulico Roma | Pronto Intervento Idraulico Roma (13 of 48) |
| Gyms in Rome | Virgin Active | Virgin Active | Virgin Active (36 of 48) |
| Real estate agencies in Rome | Tecnocasa, Toscano | Engel & Völkers | Tecnocasa (40 of 48) |
| Restaurants in Rome | La Pergola | La Pergola | Armando al Pantheon (21 of 36) |
| Hair salons in Rome | Aldo Coppola | I Love Riccio, Toni&Guy | Toni&Guy (16 of 36) |
| Veterinarians in Rome | Ospedale Veterinario Gregorio VII | Ospedale Veterinario Universitario Didattico (OVUD) | Ospedale Veterinario Gregorio VII (16 of 35) |
| Physiotherapists in Rome | Isokinetic | Fisioterapia Italia, Villa Stuart | Villa Stuart (15 of 28) |
| Electricians in Rome | Areti, Enel X Way | Pronto Intervento Elettricista | Pronto Intervento Elettricista (11 of 28) |
| Car repair shops in Rome | Norauto | Autofficina F.lli De Santis | Norauto (14 of 28) |
| Cleaning services in Rome | Helpling | Easy Service Solutions | Helpling (16 of 28) |
| Moving companies in Rome | Traslochi Romani | Grillo Antonino Traslochi | Brollo Traslochi (12 of 28) |
| Roofers in Rome | Edilizia Acrobatica | Edil Tetti Roma, Edilizia Acrobatica | Edilizia Acrobatica (17 of 28) |
| Web design agencies in Rome | IQUII | Agenzia Web Roma, Webidoo | Agenzia Web Roma, Webidoo (8 of 28) |
| Digital marketing agencies in Rome | Digital Angels | Webidoo | Digital Angels (18 of 28) |
| Wedding photographers in Rome | Daniele Torella, Stefano Santucci | Rossini Photography | Alessandro Zingone (12 of 28) |
| Architects in Rome | 02A Studio | Studio Fuksas | Labics (19 of 28) |
| Interior designers in Rome | Studio Tamat | Studio Fuksas | Carola Vannini Architecture (13 of 28) |
| Financial advisors in Rome | Fideuram, FinecoBank | FinecoBank | Fideuram (17 of 28) |
| Insurance brokers in Rome | Facile.it | Aon | Howden (14 of 28) |
| Hotels in Rome | Hotel Artemide, Hotel de Russie | Hotel Bernini Bristol, Hotel de la Ville, Hotel de Russie, Hotel Vilòn | Hotel de Russie (14 of 28) |
| Driving schools in Rome | La Nuova Guida | Autoscuola Roma Centro | Autoscuola Roma Centro (12 of 28) |
| Dermatologists in Rome | IDI - Istituto Dermopatico dell'Immacolata | IDI - Istituto Dermopatico dell'Immacolata | IDI - Istituto Dermopatico dell'Immacolata (24 of 28) |
Turin
| Kind of business | ChatGPT first | Gemini first | Named most often |
|---|---|---|---|
| Dentists in Turin | DentalPro | Studio Dentistico Dott.ssa Paola Vanni, Studio Dentistico Dott.ssa Paola Varese | DentalPro (16 of 48) |
| Lawyers in Turin | Ambrosio & Commodo | Studio Legale Grande Stevens | Studio Legale Grande Stevens (10 of 48) |
| Accountants in Turin | Studio Allievi | Deloitte | Deloitte (13 of 48) |
| Plumbers in Turin | HomeServe Italia | Idraulico Torino Pronto Intervento | Idraulico Torino Pronto Intervento (7 of 48) |
| Gyms in Turin | Virgin Active | Virgin Active | Virgin Active (36 of 48) |
| Real estate agencies in Turin | Tecnocasa | Tempocasa | Gabetti (36 of 48) |
| Restaurants in Turin | Del Cambio | Del Cambio | Del Cambio (31 of 36) |
| Hair salons in Turin | Aldo Coppola | Compagnia della Bellezza | Tagliati per il Successo (11 of 36) |
| Veterinarians in Turin | Ospedale Veterinario Universitario | Ospedale Veterinario Universitario | Ospedale Veterinario Universitario (19 of 36) |
| Physiotherapists in Turin | Isokinetic Torino | Fisiocenter Torino | Isokinetic Torino (13 of 28) |
| Electricians in Turin | Enel X Way | Elettroimpianti Torino di F. R. | Tecnoimpianti Torino (9 of 28) |
| Car repair shops in Turin | Norauto | Autofficina F.lli Giraudo | Norauto (12 of 28) |
| Cleaning services in Turin | Helpling | EasyFeel | Helpling (11 of 28) |
| Moving companies in Turin | FERCAM | Sgomberi e Traslochi | Sgomberi e Traslochi (11 of 28) |
| Roofers in Turin | Cazzola Tetti, Copernit S.p.A., Delle Cave Coperture, EdiliziAcrobatica, Gullino Lattoneria | G.R. Coperture S.r.l. | Edilcoperture Torino, G.R. Coperture S.r.l., EdiliziAcrobatica (7 of 28) |
| Web design agencies in Turin | Synesthesia | Bitmama Reply | Synesthesia (9 of 28) |
| Digital marketing agencies in Turin | HUB09 | WebAlpina | E-goo (8 of 28) |
| Wedding photographers in Turin | Morlotti Studio | Morlotti Studio | Morlotti Studio (11 of 28) |
| Architects in Turin | Studioata | Cino Zucchi Architetti, Studioata | Studioata (16 of 28) |
| Interior designers in Turin | Lamatilde | Studio 14 | Lamatilde (18 of 28) |
| Financial advisors in Turin | Ersel, SoldiExpert SCF | Azimut Capital Management, Consultique, Fideuram, FinecoBank | Fideuram (15 of 28) |
| Insurance brokers in Turin | Howden Assiteca | Howden Assiteca | Howden Assiteca (18 of 28) |
| Hotels in Turin | Hotel Principi di Piemonte, NH Collection Torino Piazza Carlina, Opera35 Boutique Hotel | Hotel Principi di Piemonte | Hotel Principi di Piemonte (21 of 28) |
| Driving schools in Turin | Autoscuola Dante, Autoscuola Drive System, Autoscuola Galante, Autoscuola Goria, Autoscuola San Paolo, Autoscuola Santagostino, Autoscuola Sestriere | Autoscuola Ferrari, Autoscuola Porta Nuova | Autoscuola Porta Nuova (12 of 28) |
| Dermatologists in Turin | Clinica Fornaca di Sessant | Istituto Dermatologico Europeo | Santagostino (13 of 28) |
Naples
| Kind of business | ChatGPT first | Gemini first | Named most often |
|---|---|---|---|
| Dentists in Naples | DentalPro | Centro Odontoiatrico Dott.ssa Maria Grazia D'Apuzzo | DentalPro (9 of 36) |
| Lawyers in Naples | Giesse Risarcimento Danni, Studio Legale Angelo Pisani, Studio Legale Gassani | Studio Legale Avv. Antonio Conte, Studio Legale Avv. Prof. Francesco Fimmanò | Studio Legale Associato D'Angelo & Partners, Studio Legale Avv. Sergio Pisani (3 of 36) |
| Accountants in Naples | BDO Italia | Studio Tributario e Societario Deloitte | Studio Tributario e Societario Deloitte, Studio De Luca & Partners (8 of 36) |
| Plumbers in Naples | ProntoPro | Pronto Intervento Idraulico di Esposito | Pronto Intervento Idraulico di Esposito (12 of 36) |
| Gyms in Naples | Virgin Active | Virgin Active | Virgin Active (27 of 36) |
| Real estate agencies in Naples | Tecnocasa | Tecnocasa | Tecnocasa, Gabetti (31 of 36) |
| Restaurants in Naples | Palazzo Petrucci | L'Antica Pizzeria da Michele, Palazzo Petrucci | Palazzo Petrucci (26 of 36) |
| Hair salons in Naples | Aldo Coppola Napoli | I Love Riccio | TONI&GUY Napoli (9 of 36) |
| Veterinarians in Naples | Ospedale Veterinario Frullone | Ospedale Veterinario Frullone | Ospedale Veterinario Frullone (15 of 36) |
| Physiotherapists in Naples | Clinica Ruesch | Centro Fisioterapico Napoletano | Fisiocenter Napoli (12 of 28) |
| Electricians in Naples | Enel X Way | Elettricista Napoli - Pronto Intervento (di Antonio Esposito) | Tecnoimpianti (9 of 28) |
| Car repair shops in Naples | Norauto | Fratelli Esposito | Fratelli Esposito (12 of 28) |
| Cleaning services in Naples | Dussmann Service, Helpling | Easy Service Napoli | Easy Service Napoli (8 of 28) |
| Moving companies in Naples | FERCAM | Traslochi Di Costanzo | Traslochi Esposito (10 of 28) |
| Roofers in Naples | EdiliziAcrobatica | EdiliziAcrobatica | EdiliziAcrobatica (13 of 28) |
| Web design agencies in Naples | Insem | Web Agency Napoli | Web Agency Napoli (8 of 28) |
| Digital marketing agencies in Naples | Insem | Webidoo | Webidoo, Musa Formazione (10 of 28) |
| Wedding photographers in Naples | Gianni Di Natale Photographers | Rossini Photography | Gianni Di Natale Photographers (10 of 28) |
| Architects in Naples | Corvino + Multari | Pica Ciamarra Associati | Pica Ciamarra Associati, Gnosis Progetti (10 of 28) |
| Interior designers in Naples | Giuliano Andrea dell’Uva Architetti | Giuliano Andrea dell’Uva Architetti | Giuliano Andrea dell’Uva Architetti (9 of 28) |
| Financial advisors in Naples | Fideuram - Intesa Sanpaolo Private Banking | FinecoBank | FinecoBank (15 of 28) |
| Insurance brokers in Naples | Howden | Allianz, Generali | Aon, Marsh (13 of 28) |
| Hotels in Naples | Grand Hotel Vesuvio | Grand Hotel Vesuvio | ROMEO Napoli (22 of 28) |
| Driving schools in Naples | Autoscuola ACI Ready2Go Napoli | Autoscuola La Nuova Guida | Autoscuola La Nuova Guida (12 of 28) |
| Dermatologists in Naples | Azienda Ospedaliera Universitaria Federico II | Studio Fabbrocini | Studio Fabbrocini (9 of 28) |
Bologna
| Kind of business | ChatGPT first | Gemini first | Named most often |
|---|---|---|---|
| Dentists in Bologna | DentalPro | Studio Dentistico Dott.ssa Maria Grazia D'Amato | DentalPro (14 of 36) |
| Lawyers in Bologna | Studio Legale Giesse, Studio Legale Zunarelli | Studio Legale Gamberini & Associati | Studio Legale Ghedini Longo (6 of 36) |
| Accountants in Bologna | Studio Gnudi | Studio Tributario e Societario | Studio Gnudi (8 of 36) |
| Plumbers in Bologna | ProntoPro | Idraulico Bologna Pronto Intervento | Pronto Intervento Idraulico Bologna (8 of 36) |
| Gyms in Bologna | Virgin Active | Virgin Active | Virgin Active (32 of 36) |
| Real estate agencies in Bologna | Immobiliare San Pietro | Gabetti | Tecnocasa (31 of 36) |
| Restaurants in Bologna | I Portici | I Portici | Trattoria di Via Serra (28 of 36) |
| Hair salons in Bologna | TONI&GUY Bologna | I Parrucchieri di via dell'Indipendenza | Tagliati per il Successo (12 of 36) |
| Veterinarians in Bologna | AniCura | Ospedale Veterinario Universitario Didattico (OVUD) | AniCura (15 of 35) |
| Physiotherapists in Bologna | Isokinetic Bologna | Isokinetic Bologna | Isokinetic Bologna (26 of 28) |
| Electricians in Bologna | Enel X Way, ProntoPro | SOS Casa | SOS Casa (7 of 28) |
| Car repair shops in Bologna | Midas, Norauto | Autofficina F.lli Gamberini | Autofficina F.lli Gamberini, Midas (10 of 28) |
| Cleaning services in Bologna | Helpling | EasyFeel | Helpling, Batmaid (6 of 28) |
| Moving companies in Bologna | FERCAM | Traslochi S.A.T. | Traslochi S.A.T., B&B Traslochi (8 of 28) |
| Roofers in Bologna | EdiliziAcrobatica | Edilcoperture | Bologna Coperture (10 of 28) |
| Web design agencies in Bologna | Studio Samo | Webtek | Studio Samo, Webtek, Studio 360 (8 of 28) |
| Digital marketing agencies in Bologna | Studio Samo | Webtek | Studio Samo (16 of 28) |
| Wedding photographers in Bologna | Andrea Corsi Fotografia | Studio Fotografico Righi | Andrea Corsi Fotografia, Daniele Vertelli Photographer (10 of 28) |
| Architects in Bologna | Ciclostile Architettura | Mario Cucinella Architects | Ciclostile Architettura (22 of 28) |
| Interior designers in Bologna | Iosa Ghini Associati | Studio GAD | Iosa Ghini Associati (8 of 28) |
| Financial advisors in Bologna | FinecoBank | FinecoBank | Fideuram (17 of 28) |
| Insurance brokers in Bologna | Howden Assiteca | Howden Assiteca | Howden Assiteca (14 of 28) |
| Hotels in Bologna | Grand Hotel Majestic già Baglioni | Grand Hotel Majestic già Baglioni | Grand Hotel Majestic già Baglioni (22 of 28) |
| Driving schools in Bologna | Autoscuola Corticella, Autoscuola La Patente, Autoscuola San Vitale | Autoscuola Bologna Centro | Autoscuola Bologna Centro (12 of 28) |
| Dermatologists in Bologna | Policlinico di Sant’Orsola | Poliambulatorio Privato San Paolo | Santagostino (14 of 28) |
Florence
| Kind of business | ChatGPT first | Gemini first | Named most often |
|---|---|---|---|
| Dentists in Florence | DentalPro | Studio Dentistico Dott.ssa Francesca Gherardi, Studio Dentistico Dott.ssa Francesca Giani | DentalPro (16 of 36) |
| Lawyers in Florence | Studio Legale Lessona | Bacciardi & Partners, Studio Legale Avv. Maria Grazia Di Scala | Bacciardi & Partners (7 of 36) |
| Accountants in Florence | CNA Firenze Metropolitana | Studio Commerciale Associato B&P | Focardi & Associati (6 of 36) |
| Plumbers in Florence | ProntoPro | Idraulico Firenze Pronto Intervento | Idraulico Firenze Pronto Intervento (9 of 36) |
| Gyms in Florence | Virgin Active | KLAB | Virgin Active (34 of 36) |
| Real estate agencies in Florence | Engel & Völkers Firenze | Lionard Luxury Real Estate | Engel & Völkers Firenze (25 of 36) |
| Restaurants in Florence | Enoteca Pinchiorri | Enoteca Pinchiorri | Enoteca Pinchiorri, Cibrèo (18 of 36) |
| Hair salons in Florence | TONI&GUY Firenze | TONI&GUY Firenze | TONI&GUY Firenze (17 of 36) |
| Veterinarians in Florence | Clinica Veterinaria Firenze Sud, Ospedale Veterinario Masaccio, Ospedale Veterinario Universitario Didattico dell’Università di Firenze | Ambulatorio Veterinario Associato Firenze Sud | Clinica Veterinaria Firenze Sud (10 of 36) |
| Physiotherapists in Florence | Isokinetic Firenze | Isokinetic Firenze | Isokinetic Firenze (15 of 28) |
| Electricians in Florence | Enel X Way | Elettricista Pronto Intervento | Tecnoimpianti Firenze (7 of 28) |
| Car repair shops in Florence | Midas | Autofficina F.lli Bacci | Autofficina F.lli Bacci (11 of 28) |
| Cleaning services in Florence | Helpling | Easy Service Firenze | Easy Service Firenze (7 of 28) |
| Moving companies in Florence | FERCAM | B&B Traslochi | B&B Traslochi (11 of 28) |
| Roofers in Florence | EdiliziAcrobatica | EdiliziAcrobatica | EdiliziAcrobatica (16 of 28) |
| Web design agencies in Florence | Cantiere Creativo | Web Firenze | Studio 360 (8 of 28) |
| Digital marketing agencies in Florence | Webeing | Webtek | Webtek (11 of 28) |
| Wedding photographers in Florence | Stefano Santucci | Rossini Photography | Andrea Corsi (14 of 28) |
| Architects in Florence | Pierattelli Architetture | Archea Associati | Pierattelli Architetture (22 of 28) |
| Interior designers in Florence | Pierattelli Architetture | ArchFlorence | Pierattelli Architetture (23 of 28) |
| Financial advisors in Florence | FinecoBank | FinecoBank | Fideuram (17 of 28) |
| Insurance brokers in Florence | Howden | Generali | Aon (16 of 28) |
| Hotels in Florence | Hotel Calimala | Portrait Firenze | Portrait Firenze (15 of 28) |
| Driving schools in Florence | Autoscuola Il Giglio | Autoscuola La Nuova Guida | Autoscuola La Nuova Guida, Autoscuola Firenze Centro (12 of 28) |
| Dermatologists in Florence | Azienda Ospedaliero-Universitaria Careggi | Istituto Dermopatico Fiorentino, Istituto Fanfani | Istituto Fanfani (14 of 28) |
Verona
| Kind of business | ChatGPT first | Gemini first | Named most often |
|---|---|---|---|
| Dentists in Verona | DentalPro | Studio Dentistico Associato Dott.ri Zerman, Studio Dentistico Dott.ssa Elena Boscaini | DentalPro (21 of 48) |
| Lawyers in Verona | Studio Legale Dindo Zorzi e Associati | Studio Legale Associato Bellesini & Associati, Studio Legale Associato Zantedeschi | Studio Legale Associato Zantedeschi (8 of 48) |
| Accountants in Verona | Studio Righini | Studio Associato Tosi | Studio Righini, Studio Associato Tosi (7 of 48) |
| Plumbers in Verona | ProntoPro | Idraulica Verona, Termoidraulica Zantedeschi | Termoidraulica Zantedeschi (9 of 48) |
| Gyms in Verona | Virgin Active Verona | Virgin Active Verona | Virgin Active Verona (27 of 48) |
| Real estate agencies in Verona | Engel & Völkers | Engel & Völkers | Tecnocasa (31 of 48) |
| Restaurants in Verona | Casa Perbellini 12 Apostoli | Casa Perbellini 12 Apostoli | Casa Perbellini 12 Apostoli (28 of 36) |
| Hair salons in Verona | TONI&GUY Verona | Compagnia della Bellezza, I Parrucchieri di Verona | Tagliati per il Successo (11 of 36) |
| Veterinarians in Verona | Ospedale Veterinario Verona | Ospedale Veterinario Universitario Didattico (OVUD) | Clinica Veterinaria Verona Sud (11 of 36) |
| Physiotherapists in Verona | Isokinetic Verona | Fisiocenter Verona | Fisiocenter Verona (11 of 28) |
| Electricians in Verona | Enel X Way | Elettroimpianti Verona S.r.l. | Tecnoimpianti (11 of 28) |
| Car repair shops in Verona | Norauto | Autofficina F.lli Zocca | Autofficina B&B di Biasi e Brentegani (6 of 28) |
| Cleaning services in Verona | Dussmann Service, ProntoPro | Verona Pulizie | Verona Pulizie (11 of 28) |
| Moving companies in Verona | FERCAM | Traslochi Verona - Ditta Zanolli | Traslochi Verona - Ditta Zanolli (11 of 28) |
| Roofers in Verona | EdiliziAcrobatica, Lattoneria Zanolli, Sartori Coperture, Zanardi Coperture | Edilcoperture | Edilcoperture (8 of 28) |
| Web design agencies in Verona | AQuest, Cooee, Intesys, Weble | Verona Web | Webtek, Studio Cappello (9 of 28) |
| Digital marketing agencies in Verona | AQuest | Webtek | Studio Cappello (12 of 28) |
| Wedding photographers in Verona | Alessandro D'Angelo Fotografo, Andrea Cittadini Fotografo, David Bastianoni, Elena De Bortoli Photography, Luca Fabbian, Luca Fazzolari Photography | Morlotti Studio | Morlotti Studio, Daniele Vertelli (9 of 28) |
| Architects in Verona | Bricolo Falsarella, Mario Botta Architetti | Studio Apostoli | Studio Apostoli (13 of 28) |
| Interior designers in Verona | Studio Apostoli | Studio Bressan | Studio Apostoli (16 of 28) |
| Financial advisors in Verona | Consultique SCF | Fineco | Fideuram (16 of 28) |
| Insurance brokers in Verona | Howden | Generali Italia | Generali Italia, Allianz, Unipol, Aon (10 of 28) |
| Hotels in Verona | Due Torri Hotel, Hotel Indigo Verona - Grand Hotel Des Arts | Due Torri Hotel | Due Torri Hotel (22 of 28) |
| Driving schools in Verona | Autoscuola ACI Verona, Autoscuola Quinto, Autoscuola Roma, Autoscuola San Zeno, Autoscuola Scaligera | Autoscuola Verona | Autoscuola Verona (13 of 28) |
| Dermatologists in Verona | Azienda Ospedaliera Universitaria Integrata di Verona | Centro Medico Polispecialistico Verona, Centro Medico Specialistico Verona | Azienda Ospedaliera Universitaria Integrata di Verona (8 of 28) |
The same name in every city
Names the assistants gave for the same kind of business in all seven cities, with their mentions on those seven pages, other spellings included. A name can be a chain, an online service or several unrelated businesses.
| Name | Kind of business | Mentions |
|---|---|---|
| Tecnocasa | Real estate agencies | 235 |
| Gabetti | Real estate agencies | 217 |
| McFIT | Gyms | 157 |
| Tempocasa | Real estate agencies | 129 |
| DentalPro | Dentists | 118 |
| Fideuram | Financial advisors | 108 |
| FinecoBank | Financial advisors | 99 |
| Howden | Insurance brokers | 95 |
| Aon | Insurance brokers | 89 |
| Azimut Capital Management | Financial advisors | 84 |
| EdiliziAcrobatica | Roofers | 80 |
| Marsh | Insurance brokers | 75 |
| Banca Mediolanum | Financial advisors | 69 |
| Midas | Car repair shops | 61 |
| Daniele Vertelli | Wedding photographers | 58 |
| Compagnia della Bellezza | Hair salons | 57 |
| Morlotti Studio | Wedding photographers | 55 |
| Norauto | Car repair shops | 54 |
| Generali | Insurance brokers | 52 |
| Allianz Bank Financial Advisors | Financial advisors | 46 |
| Allianz | Insurance brokers | 41 |
| SoldiExpert SCF | Financial advisors | 38 |
| Facile.it | Insurance brokers | 35 |
| Consultique | Financial advisors | 34 |
| Studio 360 | Web design agencies | 32 |
| Enel X Way | Electricians | 26 |
| ProntoPro | Plumbers | 24 |
How the study was made
- The questions
- Four questions per kind of business and city, written in Italian the way a customer asks them, asked between 5 October 2026 and 6 October 2026 with no web search, no location and no chat history, for the October 2026 AIGROW Index.
- ChatGPT and Gemini
- Both answered every question three times on all 175 pages: 2,100 answers from ChatGPT, 2,100 from Gemini. ChatGPT named no business in 314 of its answers, Gemini in 0. Only these two are compared on the business named first.
- Claude and Grok
- Claude answered every question three times on 63 pages and once on 112: 1,202 answers, 882 of them naming no business. Grok answered every question three times on 24 pages, in four of the seven cities, and named no one in 259 of 288 answers. Their names count in every figure except the business named first.
- Named first
- For each assistant and page, the business it named first in the most answers. When several tie, all are kept, and the two assistants count as agreeing when their tied names share one, so the agreement printed is the most the answers allow.
- Named once
- A business counts once per page, under every spelling the Index merges. Named once means it came up in a single answer on that page.
- Names in several cities
- A mention counts when the Index page lists the business, that is when two answers or more named it. A name counts as given in several cities when the assistants gave it for the same kind of business in at least three of the seven. The study does not say whether it is one business or several that share a name.
- Answers, not a ranking
- The figures describe what the assistants answered on these dates. They do not check that a business exists or is open, and they do not rank the businesses or say which answer is right.
Rankings from the AI Visibility Index
See which businesses and products ChatGPT, Claude, Gemini and Grok named for the categories and places below.
Data and citation
AIGROW Team, AI recommendations in seven Italian cities, October 2026, aigrow.gg/research/ai-italian-cities-2026. The figures and the data are published under CC BY 4.0: reuse them with a link to this page.
Download the data as CSV · Download the data as JSON
The October 2026 answers are archived for citation on Zenodo: DOI 10.5281/zenodo.23188442.
Which business does AI name in your city?
The free scan asks ChatGPT, Claude, Gemini and Grok your own customers' questions and shows who they name instead of you.
Edition October 2026 · data under CC BY 4.0