How AI assistants recommend help desk software
A small team that asks an AI assistant for help desk software gets a short list of products, and the same few names come up in almost every country. Here is what the assistants answered in every country the AIGROW Index asked, and what a product can work on.
- Countries asked
- 20
- Names in the rankings
- 35
- Products named per country
- 12
- Names repeated on a rerun
- 86%
- Answers that name the leader
- 96%
The first two rows are counts; the rows under them are medians over the ranked pages. Every question was asked without a location or a chat history.
Asked for help desk software in 20 countries, ChatGPT, Claude and Gemini named about 12 products per country, and 19% of those names came up only once. Each assistant builds its list from what is published about a product. What a vendor controls is that public record: its features, its pricing and its reviews.
What a customer asked, and who came first
One place of the 20, as an example: United States. Every place was asked the same questions in its own language, and its page in the Index has the full ranking.
- What is the best help desk software for a small business in the US?
- My online store in the US gets more support emails than we can answer. Which help desk tool would you recommend?
- Which customer support software would you recommend to a small company in the US?
- Which help desk software is easiest to set up for a small team in the US?
- Help Scoutnamed in 96% of the answers
- Freshdesknamed in 93% of the answers
- Zendesknamed in 89% of the answers
The names that recur
5 different businesses came first across 20 rankings, and 15 names were listed in three places or more. These are the most frequent.
- Gorgias20 places
- Zendesk20 places
- Help Scout19 places
- HubSpot Service Hub18 places
- Intercom15 places
- Freshdesk13 places
Counted by spelling: two businesses with the same name in different places count as one.
What an owner can work on
No one can promise a place in an assistant’s answer. What an owner controls is what is published about the business, and these are the parts the questions above point to.
Answer the online store
One question came from an online store getting more support emails than it can answer. A page on how the product handles a store’s email, chat and order questions matches that buyer.
Show the setup
One question asked for the easiest help desk for a small team. Say how long setup takes, what a first inbox looks like and how many people the smallest plan covers.
Prices and plans in public
Published plans and prices per agent, kept current, and reviews on the comparison sites buyers read, give an assistant facts it can repeat.
Every ranking for this trade
The AIGROW Index publishes the ranking of each place with every answer, and how it was measured.
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