How AI assistants recommend wedding photographers
A couple who asks an AI assistant for a wedding photographer gets a few names, and a different few from the next assistant. Here is what they answered in every city the AIGROW Index asked, and what a photographer can work on.
- Cities asked
- 88
- Names in the rankings
- 1,136
- Businesses named per city
- 43
- Names repeated on a rerun
- 29%
- Answers that name the leader
- 31%
The first two rows are counts; the rows under them are medians over the ranked pages. Every question was asked without a location or a chat history.
Asked for a wedding photographer in 88 cities, ChatGPT, Claude and Gemini named about 43 photographers per city, and 65% of those names came up only once. Each assistant builds its list from what is published about a photographer. What a photographer controls is that public record: the style, the prices and the listings.
What a customer asked, and who came first
One place of the 88, as an example: New York. Every place was asked the same questions in its own language, and its page in the Index has the full ranking.
- Who is the best wedding photographer in New York?
- I'm getting married in New York next year. Which wedding photographers would you recommend?
- Which wedding photographer in New York has a natural, documentary style?
- Which affordable wedding photographer in New York would you recommend?
- Christian Oth Studionamed in 53% of the answers
- Sasithon Photographynamed in 42% of the answers
- Clean Plate Picturesnamed in 33% of the answers
The names that recur
67 different businesses came first across 88 rankings, and 77 names were listed in three places or more. These are the most frequent.
- Die Hochzeitsfotografen11 places
- Daniele Vertelli8 places
- Mango Studios8 places
- Hochzeitslicht7 places
- Lifestories Wedding7 places
- Thomas Audiffren7 places
Counted by spelling: two businesses with the same name in different places count as one.
What an owner can work on
No one can promise a place in an assistant’s answer. What an owner controls is what is published about the business, and these are the parts the questions above point to.
Name your style
One question asked for a natural, documentary style. Describe your style in words on your site and your profiles, not only in the pictures, so an assistant can match it.
A starting price
One question asked for an affordable photographer. A published starting price or package tells an assistant, and a couple, whether you fit.
Weddings with words
A gallery that names the venue and the place, and reviews from couples, describe your work in words an assistant can repeat.
Every ranking for this trade
The AIGROW Index publishes the ranking of each place with every answer, and how it was measured.
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