How AI assistants recommend dentists
A patient who asks an AI assistant for a dentist gets a short list of practices, and a different list from the next assistant. Here is what they answered in every city the AIGROW Index asked, and what a practice can work on.
- Cities asked
- 88
- Names in the rankings
- 1,586
- Businesses named per city
- 45
- Names repeated on a rerun
- 39%
- Answers that name the leader
- 53%
The first two rows are counts; the rows under them are medians over the ranked pages. Every question was asked without a location or a chat history.
Asked for a dentist in 88 cities, ChatGPT, Claude, Gemini and Grok named about 45 practices per city, and 57% of those names came up only once. Each assistant builds its list from what is published about a practice. What a practice controls is that public record: its treatments, its reviews and its listings.
What a customer asked, and who came first
One place of the 88, as an example: New York. Every place was asked the same questions in its own language, and its page in the Index has the full ranking.
- Who is the best dentist in New York?
- I need a dentist in New York for a check-up and a cleaning. Which practices would you recommend?
- Which dental clinic in New York is good for dental implants?
- I have a toothache and need an emergency dentist in New York. Who should I call?
- Tribeca Dental Studionamed in 38% of the answers
- Smile Designnamed in 27% of the answers
- New York Center for Cosmetic Dentistrynamed in 19% of the answers
The names that recur
76 different businesses came first across 88 rankings, and 30 names were listed in three places or more. These are the most frequent.
- DentalPro7 places
- Dentego7 places
- Bupa Dental Care5 places
- Emergency Dental Care USA5 places
- KU645 places
- Adeslas Dental4 places
Counted by spelling: two businesses with the same name in different places count as one.
What an owner can work on
No one can promise a place in an assistant’s answer. What an owner controls is what is published about the business, and these are the parts the questions above point to.
A page for each treatment
The questions ask for check-ups, implants and emergencies by name. A page for each treatment you offer, saying what it involves and who does it, gives an assistant something to match each question to.
Say when you take emergencies
One question in four was a toothache that could not wait. State your emergency hours and how to reach you in the same words on your site, your Google Business Profile and every directory that lists you.
Reviews that name the treatment
A review that mentions an implant or a same-day appointment describes your practice in a patient’s words. Ask for reviews after the visit, and answer each one.
Every ranking for this trade
The AIGROW Index publishes the ranking of each place with every answer, and how it was measured.
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