How AI assistants recommend appointment booking software
A salon or a clinic that asks an AI assistant for booking software gets a few product names, often the same ones from country to country. Here is what the assistants answered in every country the AIGROW Index asked, and what a product can work on.
- Countries asked
- 20
- Names in the rankings
- 206
- Products named per country
- 36
- Names repeated on a rerun
- 69%
- Answers that name the leader
- 65%
The first two rows are counts; the rows under them are medians over the ranked pages. Every question was asked without a location or a chat history.
Asked for appointment booking software in 20 countries, ChatGPT, Claude and Gemini named about 36 products per country, and 40% of those names came up only once. Each assistant builds its list from what is published about a product. What a vendor controls is that public record: its features, its pricing and its reviews.
What a customer asked, and who came first
One place of the 20, as an example: United States. Every place was asked the same questions in its own language, and its page in the Index has the full ranking.
- What is the best appointment booking software for a small business in the US?
- I run a hair salon in the US. Which online booking system would you recommend?
- Which appointment scheduling app would you recommend to a physical therapy practice in the US?
- Which booking software is easiest for a small clinic in the US?
- Jane Appnamed in 50% of the answers
- SimplePracticenamed in 44% of the answers
- Acuity Schedulingnamed in 39% of the answers
The names that recur
13 different businesses came first across 20 rankings, and 35 names were listed in three places or more. These are the most frequent.
- Calendly20 places
- Fresha20 places
- SimplyBook.me19 places
- Setmore16 places
- Treatwell15 places
- Booksy10 places
Counted by spelling: two businesses with the same name in different places count as one.
What an owner can work on
No one can promise a place in an assistant’s answer. What an owner controls is what is published about the business, and these are the parts the questions above point to.
A page for each kind of business
The questions come from a hair salon, a physical therapy practice and a small clinic. A page for each, saying how the software fits that business, matches the way buyers ask.
Say that it is easy
One question asked for the easiest software for a small clinic. Show how long setup takes and what a client sees when booking, in words and not only in screenshots.
Prices and plans in public
Published plans and prices, kept current, and reviews on the comparison sites buyers read, give an assistant facts it can repeat.
Every ranking for this trade
The AIGROW Index publishes the ranking of each place with every answer, and how it was measured.
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