How AI assistants recommend web design agencies
A business owner who asks an AI assistant for a web designer gets a few agency names, and a different few from the next assistant. Here is what they answered in every city the AIGROW Index asked, and what an agency can work on.
- Cities asked
- 88
- Names in the rankings
- 1,246
- Businesses named per city
- 47
- Names repeated on a rerun
- 34%
- Answers that name the leader
- 33%
The first two rows are counts; the rows under them are medians over the ranked pages. Every question was asked without a location or a chat history.
Asked for a web design agency in 88 cities, ChatGPT, Claude and Gemini named about 47 agencies per city, and 61% of those names came up only once. Each assistant builds its list from what is published about an agency. What an agency controls is that public record: its services, its work and its listings.
What a customer asked, and who came first
One place of the 88, as an example: New York. Every place was asked the same questions in its own language, and its page in the Index has the full ranking.
- What is the best web design agency in New York?
- I need a new website for my small business in New York. Which web designer would you recommend?
- Which web agency in New York builds good online stores?
- Which web design company in New York is affordable for a startup?
- Huemornamed in 69% of the answers
- Blue Fountain Medianamed in 61% of the answers
- Hugenamed in 28% of the answers
The names that recur
76 different businesses came first across 88 rankings, and 85 names were listed in three places or more. These are the most frequent.
- Agence 4047 places
- Koredge7 places
- Studio 3607 places
- Webtek6 places
- Wexperience6 places
- Agence Dn'D5 places
Counted by spelling: two businesses with the same name in different places count as one.
What an owner can work on
No one can promise a place in an assistant’s answer. What an owner controls is what is published about the business, and these are the parts the questions above point to.
Say who you build for
The questions ask for a small-business site, an online shop and an affordable site for a startup. Say which of these you build, with examples, on a page for each.
Case studies with names
A portfolio that names the client, the work and the result is a fact an assistant can repeat. A gallery of screenshots without words is not.
Prices or a starting price
One question asked for an affordable agency. A published starting price tells an assistant, and a buyer, whether you fit.
Every ranking for this trade
The AIGROW Index publishes the ranking of each place with every answer, and how it was measured.
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