How AI assistants recommend business intelligence software
A small business that asks an AI assistant for business intelligence software gets a short list of products, and the list can differ from country to country. Here is what the assistants answered in every country the AIGROW Index asked, and what a product can work on.
- Countries asked
- 20
- Names in the rankings
- 29
- Products named per country
- 8
- Names repeated on a rerun
- 90%
- Answers that name the leader
- 100%
The first two rows are counts; the rows under them are medians over the ranked pages. Every question was asked without a location or a chat history.
Asked for business intelligence software in 20 countries, ChatGPT, Claude and Gemini named about 8 products per country, and 24% of those names came up only once. Each assistant builds its list from what is published about a product. What a vendor controls is that public record: its features, its pricing and its reviews.
What a customer asked, and who came first
One place of the 20, as an example: United States. Every place was asked the same questions in its own language, and its page in the Index has the full ranking.
- What is the best business intelligence software for a small business in the US?
- I want one dashboard with sales, costs and website numbers for my company in the US. Which BI tool would you recommend?
- Which business intelligence tool would you recommend to a small retail chain in the US?
- Which BI tool is easiest to use for a small team in the US with no data analyst?
- Microsoft Power BInamed in 100% of the answers
- Tableaunamed in 86% of the answers
- Looker Studionamed in 67% of the answers
The names that recur
4 different businesses came first across 20 rankings, and 11 names were listed in three places or more. These are the most frequent.
- Tableau20 places
- Qlik13 places
- Google12 places
- Microsoft12 places
- Zoho12 places
- Looker Studio8 places
Counted by spelling: two businesses with the same name in different places count as one.
What an owner can work on
No one can promise a place in an assistant’s answer. What an owner controls is what is published about the business, and these are the parts the questions above point to.
Show the one dashboard
One question asked for a single dashboard with sales, costs and website numbers. Say which sources the product connects to and show a finished dashboard, so a reader can see what that looks like.
Answer the retail chain
Another came from a small retail chain. A page for retail, with the reports a chain looks at, such as sales by store, matches that buyer.
Show it without an analyst
One question asked for the easiest tool for a small team with no data analyst. Say what a team can build on its first day and what needs help, in plain words.
Every ranking for this trade
The AIGROW Index publishes the ranking of each place with every answer, and how it was measured.
See what the assistants say about your business.
The free checker asks the questions a customer would ask and shows who gets named. The audit goes further: your own questions, four assistants, and the fixes in the order they matter.
The audit: $190 once · within 5 working days or refunded