How AI assistants recommend ERP software
A small business that asks an AI assistant for ERP software gets a short list of products, and the list can differ from country to country. Here is what the assistants answered in every country the AIGROW Index asked, and what a product can work on.
- Countries asked
- 20
- Names in the rankings
- 163
- Products named per country
- 20
- Names repeated on a rerun
- 80%
- Answers that name the leader
- 89%
The first two rows are counts; the rows under them are medians over the ranked pages. Every question was asked without a location or a chat history.
Asked for ERP software in 20 countries, ChatGPT, Claude and Gemini named about 20 products per country, and 28% of those names came up only once. Each assistant builds its list from what is published about a product. What a vendor controls is that public record: its features, its pricing and its reviews.
What a customer asked, and who came first
One place of the 20, as an example: United States. Every place was asked the same questions in its own language, and its page in the Index has the full ranking.
- What is the best ERP software for a small business in the US?
- My manufacturing company in the US has 30 employees and has outgrown spreadsheets. Which ERP system would you recommend?
- Which ERP software would you recommend to a small wholesale distributor in the US?
- Which ERP system is the most affordable for a small company in the US?
- Odoonamed in 83% of the answers
- Oracle NetSuitenamed in 64% of the answers
- Acumaticanamed in 61% of the answers
The names that recur
12 different businesses came first across 20 rankings, and 18 names were listed in three places or more. These are the most frequent.
- Odoo18 places
- SAP Business One18 places
- ERPNext14 places
- Microsoft Dynamics 365 Business Central11 places
- Sage8 places
- Dolibarr7 places
Counted by spelling: two businesses with the same name in different places count as one.
What an owner can work on
No one can promise a place in an assistant’s answer. What an owner controls is what is published about the business, and these are the parts the questions above point to.
Answer the manufacturer
One question came from a manufacturing company with 30 employees that has outgrown spreadsheets. A page on how the product handles production, stock and orders for a company that size matches that buyer.
Answer the distributor
Another came from a small wholesale distributor. A page for wholesale, saying how the product handles purchasing, stock and customer orders, matches the way that buyer asks.
Prices and plans in public
One question asked for the most affordable ERP system. Published plans and what setup involves, kept current, and reviews on the comparison sites buyers read, give an assistant facts it can repeat.
Every ranking for this trade
The AIGROW Index publishes the ranking of each place with every answer, and how it was measured.
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