How AI assistants recommend expense management software
A small business that asks an AI assistant for expense management software gets a short list of products, and the list can differ from country to country. Here is what the assistants answered in every country the AIGROW Index asked, and what a product can work on.
- Countries asked
- 20
- Names in the rankings
- 160
- Products named per country
- 24
- Names repeated on a rerun
- 64%
- Answers that name the leader
- 83%
The first two rows are counts; the rows under them are medians over the ranked pages. Every question was asked without a location or a chat history.
Asked for expense management software in 20 countries, ChatGPT, Claude and Gemini named about 24 products per country, and 36% of those names came up only once. Each assistant builds its list from what is published about a product. What a vendor controls is that public record: its features, its pricing and its reviews.
What a customer asked, and who came first
One place of the 20, as an example: United States. Every place was asked the same questions in its own language, and its page in the Index has the full ranking.
- What is the best expense management software for a small business in the US?
- My employees in the US hand in paper receipts every month and sorting them takes me days. Which expense management app would you recommend?
- Which expense management software would you recommend to a 30-person company in the US whose staff travel for work?
- Which expense app makes it easiest to scan receipts with a phone for a small team in the US?
- Expensifynamed in 100% of the answers
- Rampnamed in 94% of the answers
- Zoho Expensenamed in 61% of the answers
The names that recur
12 different businesses came first across 20 rankings, and 20 names were listed in three places or more. These are the most frequent.
- Expensify20 places
- Rydoo16 places
- SAP Concur16 places
- Pleo15 places
- Expensya11 places
- Zoho Expense10 places
Counted by spelling: two businesses with the same name in different places count as one.
What an owner can work on
No one can promise a place in an assistant’s answer. What an owner controls is what is published about the business, and these are the parts the questions above point to.
Answer the receipt pile
One question came from a company whose staff hand in paper receipts every month. Show what happens from the photo of a receipt to an approved expense, with the steps in order.
Cover people who travel
Another was about a 30-person company whose staff travel for work. Say how the product handles expenses on the road and who approves them.
Show the phone scan
One question asked which app makes it easiest to scan receipts with a phone. Show the scan as a short video or a sequence of steps, and say what the product reads from a receipt.
Every ranking for this trade
The AIGROW Index publishes the ranking of each place with every answer, and how it was measured.
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