How AI assistants recommend locksmiths
A customer who asks an AI assistant for a locksmith gets a short list of companies, and the list can differ from one assistant to the next. Here is what they answered in every city the AIGROW Index asked, and what a company can work on.
- Cities asked
- 128
- Names in the rankings
- 1,366
- Businesses named per city
- 27
- Names repeated on a rerun
- 46%
- Answers that name the leader
- 39%
The first two rows are counts; the rows under them are medians over the ranked pages. Every question was asked without a location or a chat history.
Asked for a locksmith in 128 cities, ChatGPT, Claude and Gemini named about 27 companies per city, and 56% of those names came up only once. Each assistant builds its list from what is published about a company. What a company controls is that public record: its services, its prices and its reviews.
What a customer asked, and who came first
One place of the 128, as an example: New York. Every place was asked the same questions in its own language, and its page in the Index has the full ranking.
- Who is the best locksmith in New York?
- I'm locked out of my house in New York right now. Which emergency locksmith should I call?
- Which locksmith in New York would you recommend for changing the locks on a new home?
- Which locksmith in New York is known for fair, upfront prices?
- Locksmith For NYCnamed in 33% of the answers
- KeyMe Locksmithsnamed in 31% of the answers
- Top Notch Locksmith & Securitynamed in 28% of the answers
The names that recur
105 different businesses came first across 128 rankings, and 49 names were listed in three places or more. These are the most frequent.
- Pop-A-Lock17 places
- MISTER MINIT15 places
- A-1 Locksmith11 places
- ASSA ABLOY11 places
- ProntoPro11 places
- CERTEGO10 places
Counted by spelling: two businesses with the same name in different places count as one.
What an owner can work on
No one can promise a place in an assistant’s answer. What an owner controls is what is published about the business, and these are the parts the questions above point to.
Say when you come out
One question came from someone locked out of their house right now. State your emergency hours, the areas you cover and how to reach you, in the same words on your site and on every listing.
Prices up front
One question asked for a locksmith known for fair, upfront prices. Publish what a call-out and your common jobs cost, or how you quote, before anyone phones.
A page for each job
The questions also ask about changing the locks on a new home. A page for each job you do, saying what it involves and how to book it, matches the way customers ask.
Every ranking for this trade
The AIGROW Index publishes the ranking of each place with every answer, and how it was measured.
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