How AI assistants recommend orthodontists
A patient who asks an AI assistant for an orthodontist gets a short list of practices, and the list can differ from one assistant to the next. Here is what they answered in every city the AIGROW Index asked, and what a practice can work on.
- Cities asked
- 128
- Names in the rankings
- 1,365
- Businesses named per city
- 35
- Names repeated on a rerun
- 40%
- Answers that name the leader
- 38%
The first two rows are counts; the rows under them are medians over the ranked pages. Every question was asked without a location or a chat history.
Asked for an orthodontist in 128 cities, ChatGPT, Claude and Gemini named about 35 practices per city, and 65% of those names came up only once. Each assistant builds its list from what is published about a practice. What a practice controls is that public record: its treatments, its orthodontists and its listings.
What a customer asked, and who came first
One place of the 125, as an example: New York. Every place was asked the same questions in its own language, and its page in the Index has the full ranking.
- Who is the best orthodontist in New York?
- My son needs braces and I'm looking for an orthodontist in New York. Who would you recommend?
- Which orthodontic practice in New York would you recommend for clear aligners?
- Which orthodontist in New York is best for adults who want to straighten their teeth?
- Lemchen Salzer Orthodonticsnamed in 31% of the answers
- Diamond Bracesnamed in 31% of the answers
- Upper East Side Orthodontistsnamed in 28% of the answers
The names that recur
111 different businesses came first across 125 rankings, and 39 names were listed in three places or more. These are the most frequent.
- Orthodontics Exclusively8 places
- DentalPro6 places
- Vitaldent6 places
- DR SMILE5 places
- Bupa Dental Care4 places
- Cabinet d'Orthodontie Dr. Jean-Marc Dahan4 places
Counted by spelling: two businesses with the same name in different places count as one.
What an owner can work on
No one can promise a place in an assistant’s answer. What an owner controls is what is published about the business, and these are the parts the questions above point to.
A page for each treatment
The questions ask about braces and clear aligners by name. A page for each treatment you offer, saying what it involves and who it suits, gives an assistant something to match each question to.
Say that you treat adults
One question came from an adult who wants straighter teeth, and another from a parent looking for braces for a son. Say plainly which age groups you see and how to book for each.
Your orthodontists by name
Profiles of each orthodontist, with their qualifications and the treatments they provide, kept the same on your site and in dental directories, give an assistant facts it can repeat.
Every ranking for this trade
The AIGROW Index publishes the ranking of each place with every answer, and how it was measured.
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