AI Visibility Index · November 2026

How AI assistants recommend employee scheduling software

A small business that asks an AI assistant for employee scheduling software gets a short list of products, and the list can differ from country to country. Here is what the assistants answered in every country the AIGROW Index asked, and what a product can work on.

AIGROW Index · 720 answers
39%of the names came up in one answer only
Countries asked
20
Names in the rankings
113
Products named per country
22
Names repeated on a rerun
71%
Answers that name the leader
94%

The first two rows are counts; the rows under them are medians over the ranked pages. Every question was asked without a location or a chat history.

Asked for employee scheduling software in 20 countries, ChatGPT, Claude and Gemini named about 22 products per country, and 39% of those names came up only once. Each assistant builds its list from what is published about a product. What a vendor controls is that public record: its features, its pricing and its reviews.

The questions

What a customer asked, and who came first

One place of the 20, as an example: United States. Every place was asked the same questions in its own language, and its page in the Index has the full ranking.

  1. What is the best employee scheduling software for a small business in the US?
  2. I run a café in the US with 15 part-time employees and plan the shifts in a spreadsheet. Which scheduling app would you recommend?
  3. Which shift scheduling software would you recommend to a small hotel in the US?
  4. Which scheduling app makes it easiest for staff to swap shifts at a small business in the US?
  1. When I Worknamed in 92% of the answers
  2. Homebasenamed in 89% of the answers
  3. 7shiftsnamed in 89% of the answers
The full ranking
Across places

The names that recur

10 different businesses came first across 20 rankings, and 24 names were listed in three places or more. These are the most frequent.

  • Deputy20 places
  • When I Work19 places
  • Planday17 places
  • Shiftbase9 places
  • 7shifts8 places
  • Connecteam8 places

Counted by spelling: two businesses with the same name in different places count as one.

What to work on

What an owner can work on

No one can promise a place in an assistant’s answer. What an owner controls is what is published about the business, and these are the parts the questions above point to.

Answer the café

One question came from a café with 15 part-time employees that plans shifts in a spreadsheet. A page on part-time schedules and weekly shifts, showing how the product replaces the spreadsheet, matches that buyer.

Cover the hotel

Another asked about a small hotel. A page for hotels and other businesses that run around the clock, saying how the product handles shifts that change, matches that buyer.

Show shift swaps

One question asked what makes it easiest for staff to swap shifts. Show what an employee sees on a phone and who has to approve a swap.

See what the assistants say about your business.

The free checker asks the questions a customer would ask and shows who gets named. The audit goes further: your own questions, four assistants, and the fixes in the order they matter.

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